The Dot Academy

The future of social media in the next decade

We have entered the last two months of this decade and we are, of course, already actively looking at what will happen next decade. Social media has become indispensable in our daily lives. Same for businesses, where social media is also key. It isn’t only helpful to reach larger audiences but you can also directly connect with your customers or build a brand by sharing content. Nobody can look into a crystal ball and predict the future. Nevertheless, we would like to give you an overview of future social media trends. You’d better be up to date than late ;-) 

More voice searches

Voice searches are increasing daily. Predictions say 50% of searches will go through voice searches. Create content ack, write sentences in the way you think it’s most likely for someone to search it. SEO for voice is quite similar to regular SEO. Are you curious about how your website reacts to voice searches? Test it out! Open your website on your desktop computer and you’ll find a little microphone icon embedded inside the search box. Click the icon, say something and your voice is quickly transcribed into words.

More social videos

Nowadays, people mostly share images or texts on social media. However, this trend will tend in the direction of sharing videos. Consumers find it more convenient to get informed by videos over image or texts. That’s why 56% of the customers are engaging with their favourite brands by watching their videos on social media. 

VR and AR 

Thanks to many developments in technology, social media users can interact with each other through applications like AR and VR. One of the best-known example is Snapchat Geofilters. With the help of the Snapchat filters, users can watch specific videos filtered on their geo. This is only the beginning of much more technological possibilities. Are you interested in learning more about VR and AR? Read our articles about visual commerce and AR features on Instagram! 

Mobile Vs Desktop experience

The growth of the smartphone has not passed unnoticed either. Do you use your smartphone as much as your laptop? Or do you use one more than the other? Let’s compare your daily activities and the time you spend on both your smartphone and your laptop. You will get a clear overview of the concept we are heading to. We are spending way more time on our smartphones than our laptop. This will only keep growing in the next decade. It is crucial to make your website/social media site mobile friendly.

Chatbots

When visiting an online webshop, we see that the chatbox immediately appears on this website. With the help of these chatbots, businesses can easily contact their customers to find out the possible solution for their problems. On the other hand, customers also visit the page of a brand on social media where we do not see chatbots. If customers want to reach out to a brand on their social media accounts, they will have to use the messenger of these social media platforms. This is going to change in the future. Social media sites will allow the brands to create their chatbots in the platforms itself. This way, customers can easily interact with the brand.