The Dot Academy

Pimp your Facebook & Instagram shop

Remember our article about creating your Facebook & Instagram shop? Just like your other marketing channels, it is recommended to make the necessary changes here month by month. How do you do this practically? Read our tips & tricks below with some examples from the international world.

Why is it important? 

It is extremely important to continue each campaign and to constantly think about the different touchpoints that your customer has with your brand. Imagine, you launch your next campaign around Mother’s Day next week, make sure you extend this fully across all customer journey touchpoints. Make sure you have a coherent message everywhere your customer interacts with you. On your own social media, via your email marketing, via your google extensions, on your social media campaigns, but also on your Facebook & Instagram shop. Always think 360° about your marketing strategy. 

Example: Instagram shop H&M, changing every time when launching a new drop.

Your Facebook & Instagram shop set up this way. Once it is set up, you can also start tweaking it monthly based on the stories you want to tell.

How do you go about customizing your shop? 

  1. Go to your commerce manager
  2. Go to shops 
  3. Customize shop
  4. Pimp your shop by choosing for new collection
  5. Create a new collection, choose products and write a title + description
  6. Check how it looks on facebook & Instagram, adapt & launch!

Facebook result

Instagram result

Tips to improve your product imagery

  • We recommend going with a resolution of 1024 x 1024 pixels for the best quality. If you would like to use images with a higher resolution, be aware that the maximum file size for product photos on Facebook and Instagram is 8MB per image. 
  • Put yourself in your customer’s shoes – which questions would your customers ask about the product? Make sure your images are approachable and answer these questions. 
  • White, off-white, and light grey backgrounds work best for the majority of products. But more important than deciding on a background color is actually sticking to it. Consistency is key when it comes to product photography. This also holds for the background color of your images.
  • Try to show your clothing on models or put your products into context