The Dot Society Expands to the Nordics with Fastfine as its First Case

Since 2023, we have successfully collaborated with Fastfine Belgium, the group behind the V Modern Italian restaurants in Antwerp. They are part of the same restaurant group in Sweden. After the successes we achieved together in Antwerp, the headquarters in Sweden quickly requested us to develop the digital marketing strategy for their locations in Stockholm, Malmö, and Gothenburg.

Objectives
Increase brand awareness and boost reservations for the three Swedish locations of the Fastfine group.

Approach
Our first step was a thorough digital transformation. Together with the Swedish team, we analyzed their current data insights to strengthen their marketing efforts. We discovered their focus had been limited to social media posts, with no underlying digital strategy or data-driven approach to support decision-making.
We first implemented key metrics, such as reservations, and then developed a digital strategy focused on precise targeting and an effective media mix to boost both brand awareness and reservations.

Strategy in Detail
The media budget was split between higher-funnel channels (to drive quality traffic to the website) and lower-funnel channels (focused on converting visitors into reservations). Given the core audience of 25-35-year-olds, we adopted a social-first strategy, with Instagram and TikTok as central platforms.
However, we don’t believe solely in paid media. We also equipped the internal team with the tips and tools needed to elevate their social media accounts, enabling them to create viral content and achieve results themselves.

Results
What makes us most proud is that, despite the challenges of entering a new market, we successfully helped the Fastfine group internalize a digital mindset and rethink their digital marketing approach. They now have the right tools to support their processes and future franchisees. Moreover, we’ve seen a month-on-month increase of 30% in reservations.

What’s Next
The Dot Society continues to actively support the Fastfine team in growing their brand presence in the Swedish market and strengthening their internal digital skills. Once phase 1 establishes strong brand awareness, phase 2 will shift focus to customer retention and building long-term relationships with their audience, ensuring not only greater visibility but also stronger customer loyalty.