Carta Branca is a well-known brand for wedding dresses and has experienced remarkable organic growth by strategically leveraging the power of visual platforms such as Instagram, Pinterest, and TikTok. They focused on showing beautiful wedding dresses, connecting with their customers, and creating a community with brides and retailers worldwide. Carta Branca has expanded its brand reach and solidified its position in the competitive wedding industry. In this article, we will talk about Carta Branca’s story and how their organic Instagram, Pinterest, and TikTok accounts have grown under strategic guidance from The Dot Society.

Instagram – Influence brides-to-be and retailers with visual stories

First, we discussed with the Carta Branca team the different content pillars we were going to approach on Instagram. Here, it was important to use all the pillars every month. The main pillars were: the brides of Carta Branca, the process behind making a dress, the team and highlighting bridal dresses and their details from the different collections. By sharing authentic and relatable content, Carta Branca built a loyal community of followers who felt connected to the brand.

We focus not only on posting posts but also reels and stories. It was important to combine moving and static content in the content calendar. By leveraging interactive features like polls, question stickers, and countdowns, they fostered engagement and invited their followers to be an active part of the Carta Branca experience. These efforts not only increased brand visibility but also generated organic word-of-mouth as brides-to-be shared their excitement and tagged friends in Carta Branca’s captivating stories or asked where they could find their dream wedding dress.

Happy to share our tips for growing organically on Instagram with you! Read our article to take your account to the next level.

Pinterest – Inspire Brides with dreamy vision boards

Pinterest proved to be a treasure trove for Carta Branca to inspire brides seeking the perfect wedding dress. Understanding that brides often turn to Pinterest for inspiration and ideas, Carta Branca curated visually stunning boards that showcased their dresses in various styles, settings, and themes. For Pinterest, we started defining content pillars in the same way as Instagram. We also looked more at the topics of boards and the different types of pins where we were going to address content pillars. The aim was to get brides into the Carta Branca lifestyle via the Pinterest account and imagine becoming a bride. Here, accessories, shoes, different collections were featured, images of fashion shows, wedding invitations and more.

Next to the content part, Carta Branca optimized their Pinterest content by using relevant keywords for both pins and boards, enabling users to discover them organically. They actively engaged with their audience by repinning user-generated content featuring Carta Branca dresses, collaborating with influential pinners in the wedding niche, and responding to comments and inquiries. These efforts fostered a sense of community and positioned Carta Branca as a trusted source of bridal fashion expertise.

Carta Branca’s commitment to quality visuals and consistent pinning led to increased brand awareness and referral traffic to their website. Brides who fell in love with the brand’s aesthetic and vision were inspired to explore Carta Branca’s collections via the website, resulting in organic sessions and downloading the catalogues.

In Pinterest, it is also important to analyse at what hour your best post or schedule your pins. Here you can find an overview per channel on which hour or day is best to post.

TikTok – Engage with Brides-to-be with creativity

Carta Branca used TikTok to connect with soon-to-be brides and show off their wedding dresses in a fun and interesting way. They made short videos that were visually appealing and got people’s attention. They showed off the beautiful details of their dresses, gave style tips, and shared special moments from real weddings. By doing this, Carta Branca made a strong connection with brides-to-be and got them interested in their brand.

Carta Branca’s TikTok strategy involved leveraging popular trends, using catchy music, and using captivating transitions to capture the attention of the platform’s diverse user base. Their videos highlighted the intricate details of their dresses, offered style inspiration, and even showcased real brides’ wedding shots. By providing a glimpse into the magic of the bridal experience, Carta Branca resonated with brides-to-be on a deeper level, driving organic engagement and brand loyalty.

For TikTok, we took a slightly more commercial and creative approach by capitalising on trends such as, which wedding dress suits your zodiac sign, anticipated Sofia Richie’s wedding trend, Say Yes to the Dress and more. Through these trends, we have gone viral with several TikToks. Are you a brand looking for some new trends in TikTok? Check out our article: “TikTok content trends to hop on“

It remains important for brands to continue focusing on their organic presence on social media in addition to relying on paid advertising.

Overall, Carta Branca’s strategic guidance from The Dot Society and their organic growth on Instagram, Pinterest, and TikTok have been instrumental in their success. Through these visual platforms, Carta Branca has effectively influenced brides-to-be, inspired them with dreamy visions, and engaged them creatively and interactively. As a result, Carta Branca has expanded its brand presence, reached new audiences, and established itself as a trusted and coveted brand in the wedding industry.