Reigniting success: How Andy Delivery used Klaviyo to rekindle customer loyalty and drive future growth

After a brief pause, Andy Delivery, a Belgian beverage and homegoods delivery service, made the decision to re-enter the market with a smarter, more strategic approach. Central to their comeback was the overhaul of their email marketing strategy, which would help them reconnect with past customers and build a community of new, loyal buyers. When Andy Delivery reached out to us at The Dot Society for guidance, we recommended a crucial move: transitioning from Mailchimp to Klaviyo. As a certified Golden Klaviyo Partner, we knew this switch would set them up for success, making their marketing efforts not only more effective but also future-proof.

Why Klaviyo Was the Perfect Fit for Andy Delivery

Andy Delivery needed more than just basic email marketing tools—they required a platform that would allow them to be agile, data-driven, and ready to scale. Here’s why Klaviyo was the perfect fit for their needs:

Reactivating Previous Customers:

For Andy Delivery, rekindling relationships with their previous customers was a top priority. Although we started without any data in Klaviyo, we built tactical segments using past customer information and set up automated flows to gradually warm up their email list. This strategy allowed us to reintroduce Andy Drinks and reignite customer interest, driving reactivation and engagement.

Attracting new clients:
Klaviyo not only helped us reconnect with old customers but also played a key role in attracting new ones. To support this, we designed an effective sign-up form with a teaser feature, highly recommended for new website visitors. When a visitor first lands on the site, they may want to explore the brand before committing and could dismiss the form. To avoid losing potential leads, the teaser keeps the form accessible, allowing them to easily return and sign up later, ensuring we capture as many new leads as possible. After they subscribe a flow is triggered with a series of emails that introduces new subscribers to the brand, fostering loyalty from the start. 

Data driven, future proof results:
The strategy we implemented was crucial for tactically warming up Andy Delivery new Klaviyo account, ensuring strong deliverability for future campaigns. By leveraging Klaviyo’s data capabilities, Andy was able to track and analyse customer behaviour to build personalised, targeted campaigns. While we’ve only just scratched the surface in terms of flow setup, there is much more to come. With Klaviyo’s powerful automation, we have the opportunity to create intelligent flows that will allow us to follow up on customer behaviour more effectively and adapt to their needs in real-time. This will enable us to engage customers with perfectly timed messages, improving customer loyalty and conversion rates. The careful warm-up process has laid the foundation for more advanced strategies, positioning Andy Delivery for continued success with future-proof marketing solutions.

A Data-Driven Approach to Growth

With Klaviyo’s rich data-driven insights, Andy Delivery is now well-positioned for future growth beyond just email marketing. The extensive customer data collected through Klaviyo allows us to make informed strategic and tactical decisions that impact the entire marketing plan. By leveraging these insights, we’ve not only optimised their email strategy but also strengthened other areas of their marketing efforts. We’re proud to have played a role in their successful relaunch, using Klaviyo’s powerful tools to build a foundation for long-term, sustainable growth across all channels.

If you’re looking for the best, most customer-friendly delivery service, you can find Andy Delivery here. Looking for Klaviyo help to level up your own business? As a certified Golden Klaviyo Partner, The Dot Society is here to help you achieve data-driven, future-proof results. Plus, we’re still on the lookout for a marketing automation expert to join our team and work with us on exciting cases like this. Interested? Reach out—we’d love to chat! View our job vacancy here.