Email marketing is a highly effective way to both reach and engage with potential and existing customers. Especially nowadays, when privacy regulations have become more strict and first-party data is no longer a nice-to-have. 

Interested? Then keep reading to discover the main reasons for investing in email marketing.

1. High ROI: email marketing has a high Return on Investment (ROI) compared to other marketing channels. Especially with the rising costs on platforms like Meta. This is why it’s key to keep investing in expanding  your customer database so that you can reach out to new customers consistently.  But of course a platform like Meta stays important to attract new customers that you can later retarget through email marketing. 
2. Direct communication: via email marketing you can directly communicate with your audience and personalise your strategy. This helps you build a stronger relationship between your business and your customer, which can lead to increased loyalty and sales. To personalise your message you can make use of segmentation, we will explain a bit more about this later in the article.
3. Cost-effective: as mentioned before, email marketing is relatively low-cost compared to other marketing channels, such as paid advertising. The reason for this is that you only pay a monthly fee instead of advertising costs.  
4. Measurable: email marketing can easily be measured and tracked, which allows businesses to identify the effectiveness of their campaigns, resulting in more data-driven decisions. 
5. Automation: a great advantage of email marketing is automation, which saves you a lot of time and effort. These automations help you maximise your conversions.

As a golden Klaviyo partner, we highly recommend using this platform to start your journey in email marketing. We hear you thinking: ‘”Why Klaviyo instead of Mailchimp?” Well, let’s quickly take you through the benefits of using Klaviyo.

1. Ease of use: using Klaviyo for the first time can be overwhelming, which could lead you to think its use is more difficult than Mailchimp. In a way this is true, but if your intention is to step up your email marketing game, then Klaviyo is the way to go. The platform offers you a lot of extra and easy-to-use features.
2. Customer service / support system: as hinted at above, Klaviyo has a very strong support system. They have multiple training and support pages where you can find your answers. Still have a burning question that remains unanswered? No worries, the platform offers a live support chat (paid customers only) that brings you in contact with a Klaviyo agent. In 99% of cases, they have a correct answer ready for you. Besides the chat and support pages, Klaviyo also brings you in contact with a community that will help you further.

3. Integrations: Klaviyo offers integration with a lot of other marketing & ecommerce platforms. Think Shopify, Woocommerce, Magento, Meta, Google Ads, Referralcandy and many more. This way you can send targeted emails across your marketing ecosystem to increase sales, drive repeat sales and build loyalty.

4. Value for money: Klaviyo only makes you pay for the amount of engaged email contacts and monthly sent emails. There are easy ways to invest in your engaged audience exclusively, which ensures an accurate and correspondent payment.

5. Automation: save time by applying one of the numerous options Klaviyo offers to automate your emails in the form of flows. A specific flow will send out an email when someone activates a trigger. For example, sending an automatic email to any new subscriber to your newsletter. Klaviyo both offers the suggestion of multiple automations, and provides the option to build an automated email yourself.

6. Segmentation: because Klaviyo easily integrates with other e-commerce & marketing platforms, it holds a lot of information about your customers. As a result, you can easily access this information to build different segments. These segments can then be used to send out more personalised campaigns. 

In general, we can conclude that both Mailchimp and Klaviyo are useful platforms for getting started in email marketing. Whilst our preference goes out to Klaviyo due to their more advanced features, the choice is up to you!

Are you interested in email marketing and willing to give it a try? Don’t hesitate to contact us as a golden Klaviyo partner for more information!