As the digital landscape continues to evolve, businesses are constantly looking for new ways to improve their online visibility and reach. Search engine optimization (SEO) has been a crucial aspect of digital marketing for years, and it’s only going to become more important in 2023. In this article, we’ll take a look at some of the SEO trends that are expected to shape the industry in the coming period:

No sh*t Sherlock, video is the big winner over here

Video has become an increasingly popular medium for businesses to connect with their audience, and this trend is only going to continue in the coming year. YouTube is the dominant platform, with over 2 billion monthly active users. If you haven’t already, now is the time to create a YouTube channel for your brand. A well-optimized YouTube channel can help you reach a wider audience, improve your search engine rankings, and drive traffic to your website. Make sure your channel includes high-quality videos that showcase your brand’s personality and values, and that you optimize your video titles, descriptions, and tags with relevant keywords.

Another way to take advantage of the growing importance of video content in SEO is to incorporate videos into your website’s landing pages. Testimonial videos are a great way to build trust with your audience and show them how your product or service has helped others. How-to videos, on the other hand, can be a valuable resource for your audience and help establish your brand as an authority in your industry.

When creating video content for your landing pages, make sure the videos are high-quality, informative, and engaging. Optimize the video title, description, and tags with relevant keywords to help improve your search engine rankings. Also, make sure the videos are mobile-friendly and load quickly, as this can impact your website’s user experience and search engine rankings.

Augmented reality is adding a new dimension to SEO

Where augmented reality is currently mainly known as a fun way to play with phones, we know there is a lot more to come. Google announced in late 2022 the development of AR search results within Google Maps. This is also in line with the development of Google lens (link). SEO experts have always stressed the importance of optimizing images for search, and the rise in AR makes this even more of a priority. To ensure images are ready for search, it’s crucial to use high-quality images, write appropriate, descriptive alt-text, and provide captions to provide more detail for users.

Please welcome: Chat GPT

The impact of AI writing tools such as Chat GPT on SEO is significant. These tools can help businesses produce high-quality content at scale, enabling them to optimize their website for search engines and drive more traffic to their site. With AI writing tools, businesses can quickly generate content that meets the latest SEO trends, including long-tail keywords, meta descriptions, and structured data. Additionally, these tools can help reduce the time and resources required to create content, allowing businesses to focus on other aspects of their SEO strategy. As AI writing tools continue to advance and become more widely used, they are likely to play an increasingly essential role in SEO.

Search isn’t limited to Google 

If you believe that a search is still starting today by using Google, you better think twice. TikTok is now the go-to search engine for Gen Z, particularly for finding local destinations. This highlights a shift in mindset and expectations from traditional search engines. As social search becomes increasingly popular, digital marketers should prioritize newer opportunities such as influencer marketing and digital PR, alongside traditional SEO and content strategies, to effectively reach younger audiences.

To wrap it up, SEO is all about staying ahead of the game, and with these new trends for 2023, it’s more important than ever to keep up with the times. If you’re not optimizing for video, augmented reality, AI writing-tools and social search, you could be missing out on valuable customers. But don’t stress, The Dot Society has got your back! Our team of SEO wizards can help you get your website up to speed and attract the right audience. So if you’re ready to take your business to the next level, hit us up! Let’s make 2023 the year you dominate the search results.

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