In the last couple of years, we have seen rapid growth in the use of short video content. Short video content, or videos that lasts 30 seconds or less, are taking over the social media scene. With the rise of channels like TikTok and Instagram Reels, it’s no wonder that video content grabs people’s attention faster than any other medium. It creates an easy way to communicate with your audience and it delivers better return on investment than other types of content.

What is short video content?

Short-form videos are defined as content lasting from a couple of seconds to 3 minutes. They are designed to quickly engage and entertain viewers, making them popular on social media platforms and video-sharing apps. A lot of marketers (and so are we) are now suggesting short video content as a powerful tool for brands, offering a dynamic and engaging way to connect with audiences.

Why Short video content?

1. Attention grabbing

Short videos are designed to be concise, often between 15 seconds and 3 minutes. This brevity allows you to capture the viewer’s attention quickly, a crucial factor in today’s fast-paced digital environment where users have shorter attention spans.To get noticed, your content needs to be brief, compelling, and interesting. For brands, short videos are a golden opportunity to connect with younger audiences. Whether it’s a clever product demo or a funny meme, these tiny bursts of content can go viral in no time. 

2. Create visibility and engagement

Adding short videos into your social media strategy is a smart move, especially with 81% of marketers prioritizing video as their number one content type to enhance visibility and engagement with their audience. When we analyse different content formats like posts, stories, and videos, there is no doubt that video content consistently outperforms others in terms of engagement, reach, and click-through rates. By integrating video content, you’ll not only increase visibility within your existing audience but also attract new followers, resulting in higher engagement levels. It’s a strategy that benefits everyone involved – sounds like a win-win!

Platforms for short video content

Social media platforms are nowadays filled with short video content. The below-mentioned platforms are the top platforms. 

1. TikTok Videos: TikTok is one of the most popular platforms for short-form video content. Users can create 15 to 60-second videos on a wide range of topics, often incorporating music and creative effects. In the next chapter we will go a little deeper into the platform TikTok.
2. Instagram Reels: Instagram’s Reels feature allows users to create 15 to 60-second videos with Instagram’s robust social network, offering users a variety of creative tools while allowing them to engage with a large and active audience.
3. YouTube Shorts: YouTube’s response to short-form video, Shorts are typically 60 seconds or less, aimed at capturing the TikTok audience. What makes Youtube Shorts unique is that it seamlessly integrates short-form videos into the vast YouTube ecosystem, allowing creators to reach a massive audience while leveraging YouTube’s extensive music library, advanced analytics, and monetization opportunities.

What is TikTok and why does it dominate the short video industry?

TikTok, created by ByteDance in 2016, has risen to dominate the short video industry, fostering virality with its smart algorithm, driving cultural trends, and engaging a massive community with interactive features like duets and challenges, all while attracting a young demographic that’s highly appealing to marketers and brands seeking innovative ways to reach their audience.

One of the reasons TikTok is so addictive is because the app’s algorithm ensures that users are constantly presented with videos they will like. It uses clever technology to figure out what you enjoy watching (For You Page) and then suggests similar videos. This means you can spend hours scrolling through TikTok and never get bored. Whether you’re looking to kill time or learn something new, TikTok has something for everyone.

What do we offer about Short video content?

We’ll help you define a clear short video content strategy and teach you the trends, tips & tricks to go in our short video workshop.

Our process starts with an analysis of what makes short videos successful, focusing on where your target audience lies. Then we summarize the best practices for your preferred platforms, whether it’s TikTok, Instagram Reels, or YouTube Short. 

Next, we create a customized plan for your brand. This involves identifying your key content pillars and translating them into compelling short video concepts. We provide a variety of examples and ideas that are specifically tailored to your brand, including product demonstrations, customer testimonials, and branded challenges that encourage user participation.

With our expertise, you’ll be equipped to create engaging short videos that resonate with your audience and help your brand stand out in the short-form content landscape. Our approach ensures you have the tools and inspiration to succeed in this dynamic and fast-paced medium.

A few of our short video tips 😉

1. Hop on trends: this includes also trending sounds
2. Use natural daylight for the best view
3. A messy background is not professional: this creates distractions from what you really want to show
4. Use different angles: this creates variety
5. Last but not least: keep it short and make sure your shots change fast!

Interested in a short video workshop with us? Don’t hesitate to contact us!