The holiday season is upon us, a time of joy for many and bustling activity for businesses. Nearly a third of all sales occur between Black Friday and Christmas, a crucial period eagerly anticipated by consumers. It is, therefore, crucial to start developing a thoughtful end-of-year marketing strategy today. But let’s not overlook where your customers might be: on the widely recognized TikTok.

The TikTok Revolution

What once began as a platform for fun dance choreographies, has evolved into a diverse space for all ages. TikTok is now the ‘place to be’ for businesses looking to stand out. Here, we share some valuable tips to enhance the fourth quarter with a targeted TikTok strategy. Keep in mind the three pillars of successful TikToks: inspire, inform, and/or educate.

5 End-of-Year Strategy Tips

1. Learn from Last Year

Analyze the results of previous marketing campaigns. What worked well, and what didn’t? Learn from the past to optimize your gifting marketing campaign for this year.

2. Test New Ideas and Platforms

Now is the time to explore new ideas and platforms. If you’re not yet active on TikTok, it’s high time to seize the opportunity. TikTok is accessible and fun; inspire your customers with perfect Christmas outfits, gift ideas, or show them how to use your product through creative videos. Refresh the best performances from last year with a new twist for this year!

TikTok Tip 1: Create your first TikTok using a viral sound. The recognizability of the music enhances engagement, and the ease with which it gets picked up by the algorithm significantly boosts the chances of success!

3. Combine Marketing Techniques

Shopping experiences today are anything but linear. Search engines, social media platforms, emails, physical stores, word-of-mouth advertising – all are crucial in the consumer’s quest for the perfect gift. With 72% of consumers planning to make purchases both online and offline, it’s essential for your online campaigns to impact offline sales. TikTok can play a role in creating awareness and spreading information. For instance, create short videos showing customers how to get to your store or showcasing the festive appearance of your offline store.

TikTok Tip 2: TikTok also serves as a search engine, allowing you to trigger your ads based on keywords. How can you leverage this? Ensure a compelling headline, enabling your ad to be triggered by the right words! Examples: ‘must-have festivity outfits’ / ‘favorite gifts for your friends’…

4. Appeal to Emotions

The holiday season revolves around warmth, family, friends, and coziness. As a business, you can tap into this in your marketing campaigns. Whether evoking nostalgia or pure happiness, encourage consumers to make an emotional purchase, as research suggests these happen 3,000 times faster than rational ones. On TikTok, translate this into a cozy Christmas setting, showcasing, for example, three outfits for the holiday season. 

An extra tip: use numbers! TikTok users like to know what’s coming, and working with numbers lets them know how many steps, outfits, or ideas you’ll showcase next. For instance, “5 ways to use our product during the holidays.”

5. Provide Solutions for Last-Minute Shoppers

We’ve all been there: late with ordering a gift online and no time to go to the store. The solution? Offer an online gift voucher on your website, providing an option for last-minute gift purchases. Here, you can also create a playful TikTok, using humor to emphasize that people aren’t alone if they’re late in buying Christmas gifts. 

A last tip: if your customer can relate to the situation, the TikTok will resonate much better!

Conclusion

If you find yourself stuck, don’t hesitate to contact The Dotters. Together, we can make your end-of-year period extra special, both online and offline. Remember: TikTok is not just a platform; it’s a window to creativity, innovation, and connection with your target audience. Let’s create an unforgettable end-of-year where your brand shines on the screens of every TikTok user! 🌟✨