The biggest shopping event of the year, where your inbox is a battlefield and every scroll on social media screams *“50% OFF EVERYTHING!”*. Standing out in this chaos can feel impossible. But fear not, because we’ve got the cheat code to help your brand stay in the spotlight.
Here are 7 tips to make your Black Friday ads stand out, while staying true to your creative spirit.
1. Start Early, Stay Loud
Build anticipation with a pre-Black Friday campaign. Why wait until THE Friday when your competitors are already launching teasers in October?
Oh, but you already missed that boat? Stay optimistic and read the other tips we have for you to optimise your Black Friday campaign!
🌟 Pro Tip: Use countdowns, exclusive previews, or a “Black November” approach to warm up your audience.
2. Speak Human, Not Spam
Yes, “LIMITED TIME OFFER!” in caps gets attention—but at what cost? Consumers are tired of the same overused headlines.
Instead: Focus on relatable storytelling. Highlight why your products genuinely add value to their lives. A touch of humor or an unexpected angle can help you cut through the noise. You could say, “For that one person you never know what to buy—yes, we’ve got you.”
3. Lean Into Visual Impact
Visuals are your brand’s armor in the Black Friday battlefield. Plain text won’t cut it.
Tips for success:
- Use bold, contrasting colors (that aren’t just black).
- Create short, snappy videos or GIFs showcasing your deal in action.
- Leverage dynamic visuals like product animations or before-and-after effects.
Visuals that evoke emotion will make scrollers pause—and click.
4. Be uniquely you
Thousands of brands are screaming “BIGGEST SALE EVER!” this season. Why should people listen to you?
Find Your Edge:
- If you’re a sustainable brand, showcase your eco-friendly practices.
- Have a niche audience? Speak directly to them in their tone. For example: “Yes, this is the perfect gift for your plant-obsessed bestie.”
- Use your brand personality to create a campaign that resonates.
- Who says you need to follow the Black Friday trend? As a sustainable brand, you’re part of Green Friday! Add your own twist to the campaign to make an even bigger impact.
🌟 Pro Tip: Work with creators or influencers to create tailored content for specific demographics. From fashion lovers to foodies, they usually have niche audiences.
5. Master the Timing Game
Timing is everything. The peak Black Friday shopping hours are like rush hour—if you post at the wrong time, your content could get buried.
How do you schedule wisely?
- Early birds: Send emails and post ads early in the morning.
- Mid-day motivation: Keep engagement going with fun polls or reminders.
- Late-night shoppers: Offer last-minute deals for the night owls.
Are you wondering how to schedule your emails for Black Friday in the most impactful way? We’ve got you with an email strategy for Black Friday (and Cyber Monday 😋)
6. Leverage the FOMO
Fear of missing out is real—especially during Black Friday.
Ideas to spark urgency:
- Highlight “while supplies last” or “selling out fast” messaging.
- Showcase limited quantities or exclusive products.
- Use live countdown timers in emails and on your website.
Nothing like a little urgency to get that cart moving!
7. Don’t Forget Post-Black Friday
Here’s the tea: Black Friday isn’t just about one day. Cyber Monday is waiting in the wings, and a well-timed follow-up can keep the momentum going.
Send a Win-Back:
- A “you missed it, but we saved a deal for you” email.
- Exclusive perks for your most loyal customers.
To stand out during Black Friday, start early, stay human, and let your brand’s personality shine. Mix in killer visuals, precise timing, and a sprinkle of FOMO for a campaign that doesn’t just survive the noise but thrives in it.
If you loved this article, you’ll want to be totally ready for Black Friday!
You’ve got this! Make your brand unforgettable this Black Friday and every Friday after. 💪
