MEET HELENA

Introduce yourself and what you do in a few sentences.

Hello! My name is Helena Binnemans and since October 2025 I can proudly and officially call myself a Digital Business Consultant at The Dot Society, making me a real ‘Dotter’.

Before joining the interesting world of Digital Marketing, I studied Business Administration at KU Leuven, followed by a Master’s in Management at IE University Business School in Madrid where I specialized in Entrepreneurship and Innovation (and tapas tasting on the side).

I have always had a passion for fashion, beauty, and all things trend-related, which means I’m constantly on the lookout for what’s new and worth trying. My free time usually consists of “just five minutes” scrolling on TikTok and Instagram Reels which somehow always turns into an hour (or two). My love language? Sending people funny or oddly fascinating videos that made me laugh.

I’m excited to bring my creativity and enthusiasm to The Dot Society and help contribute to this amazing team.

What’s your go-to productivity trick?

I’m a firm believer that productivity thrives in a visually pleasing environment, so you can find me color labelling or organizing everything from folders to notes (and yes even my closet at home). Once everything is perfectly in place and organized and I have my peace of mind, it’s time to get into deep focus mode which for me is ideally accompanied by soft, relaxing background music.

THIS or THAT?

What do you enjoy doing when you are not working?

I love spending time with my friends and family whether it’s cooking together, going for a drink or doing sports (mostly for the laughs, sometimes for the exercise). I love any excuse to have a good time with the people I love.

I also have a serious case of wanderlust to travel to new places in the world and being able to see the most beautiful landscapes, mountains or beaches and trying out different things. My travel bucket list keeps getting longer by the day so there is still a lot of world for me to see and explore.

Your favourite quote?

“Always look on the bright side of life”. It’s a simple quote, but one that really sums up how I try to approach things. I try to see the positive in every situation in life and keep an optimistic mindset. This helps me to stay motivated and bring a bit of good energy in everything I do.

Ultimate feel-good song

“I lived” by OneRepublic. Whenever this song comes on, my sister and I would jump around in the kitchen and sing along with everything we have. I love the lyrics and the message behind it to live every day to the fullest and enjoy life!