Bloomreach vs. Klaviyo: Which Marketing Automation platform really fits your brand?

Both Bloomreach and Klaviyo are powerful marketing automation platforms, but they’re built for very different types of businesses. Here’s what you need to know before choosing, and why more European brands are moving to Klaviyo for faster, smarter growth.

The art of email in fashion: How Jacquemus, Natan, and Paul Smith turn storytelling into strategy

A deep dive into the email marketing strategies of Jacquemus, Natan, and Paul Smith and how they use automation to express identity and build loyalty.

The side of performance marketing no one talks about

Performance marketing reveals more than you expect: positioning, pricing and focus. Discover the signals brands often notice too late.

​​Where creativity meets data: How The Dot Society helps iconic brands grow beyond performance

In an era where digital fatigue and content overload dominate the marketing landscape, The Dot Society is redefining what it means to grow iconic brands online. The Antwerp-based digital agency, renowned for scaling fashion, beauty, lifestyle, and luxury brands, announces a new wave of strategic hires that solidify its position at the forefront of the next era in digital marketing.

Silver is the new gold: The 50+ consumer that brands can’t ignore

The most overlooked generation in marketing, the Silver Generation, consumers aged 50 and over, is now stepping into the spotlight. Representing a fast-growing and financially powerful demographic, this group accounts for a significant share of global spending, and their influence is only set to rise in the years ahead.

Trust over trends: Why ‘dermfluencers’ are changing the beauty marketing game.

At its core, FOOH allows brands to create virtual, digital versions of outdoor ads in places where they don’t physically exist. Unlike traditional billboards or posters that you might see on a street corner or in a subway station, FOOH ads exist only in the digital realm, making them ideal for online platforms.

How to build a community that actually cares (and converts)

At its core, FOOH allows brands to create virtual, digital versions of outdoor ads in places where they don’t physically exist. Unlike traditional billboards or posters that you might see on a street corner or in a subway station, FOOH ads exist only in the digital realm, making them ideal for online platforms.

Why luxury brands are racing into formula 1 and what you can learn from it

At its core, FOOH allows brands to create virtual, digital versions of outdoor ads in places where they don’t physically exist. Unlike traditional billboards or posters that you might see on a street corner or in a subway station, FOOH ads exist only in the digital realm, making them ideal for online platforms.

FOOH: A game changer in the world of digital advertising

At its core, FOOH allows brands to create virtual, digital versions of outdoor ads in places where they don’t physically exist. Unlike traditional billboards or posters that you might see on a street corner or in a subway station, FOOH ads exist only in the digital realm, making them ideal for online platforms.

How Trump’s Tariffs Shook Up the Luxury World (and Why Digital Marketing Took a Hit Too)

TikTok has consistently proven to be a platform where creativity flourishes, communities thrive, and brands connect with their audiences in unique ways, …