The renowned shoe company Torfs is always on the move, constantly seeking new ways to reach its customers. When TikTok began gaining significance in the fashion world, we saw a fantastic opportunity to leverage the platform together. We dove in enthusiastically with one goal: to successfully launch Torfs on TikTok. And spoiler alert: we did it!

A strong start with workshops

We kicked things off with workshops to highlight the importance of short videos for brands . During these sessions, we shared interesting statistics and insights about TikTok, such as the increasing average age of its users. This demonstrated that the platform is no longer just for young people but can appeal to a wide audience. Additionally, we mapped the strength of short videos in the fashion industry, showing how other brands are using TikTok for their marketing. Moreover, sharpening short video skills doesn’t just impact TikTok; it also provides extra tips to get more out of Instagram Reels.

From strategy to action

After sharing this knowledge, it was time for action. We analyzed Torfs’ existing TikTok channel and their organic activity. Based on this, we provided feedback on their best-performing TikToks and brainstormed how other videos could better connect with their target audience. Together, we also developed content pillars such as product videos, behind-the-scenes (BTS) footage, and team content that Torfs could focus on. These were just a few examples of potential pillars, but they gave the team a clear direction. The Torfs team took this to heart, and soon we saw impressive results in their organic performance. Of course, our tips and tricks gave them a nudge in the right direction, but it was their own dedication that made them shine on TikTok!

The next step: Paid Advertising

Once the organic strategy was solid, it was time for the next step: paid advertising . A strong organic foundation is crucial, but paid campaigns ensure that content reaches a wider audience, performs even better, and allows for more targeted and measurable efforts. We started with upper-funnel campaigns to test how the audience responded to the TikTok content. The initial results were promising, so we continued building out the funnel. Today, we collaborate with Torfs on campaigns ranging from engagement to purchases, and the results far exceed benchmarks. This proves that the shift to short video content was a smart move for Torfs, and that we chose the right strategy.

User-Generated content as a strength

We also suggested incorporating user-generated content (UGC) into their strategy. Torfs embraced this idea, resulting in authentic and credible content. We then integrated this UGC into the paid campaigns, further boosting results. The combination of organic content, UGC, and paid advertising created a success story where everything fell into place.

A powerful formula for success

Torfs’ success on TikTok showcases the power of combining strong content with well-thought-out campaigns. Together, we made the shift to short video content, and the outstanding results confirm it was a smart decision. Torfs continues to innovate, and we’re proud to play a significant role in that journey!

Ready to leverage TikTok for your brand?

Curious how your company can successfully leverage TikTok, whether you’re already active on the platform or just exploring it? We develop a tailor-made strategy and guide you step by step to help your brand grow on TikTok!