AFC – Augmented Reality Marketing

THE FUTURE OF INTERIOR DESIGN IS HERE

Looking for your dream interior? Let’s play, look and feel. That’s the motto of AFC Collection, an interior brand that believes your home is an extension of who you are. This in combination with their savvy approach to interior design makes the guaranteed formula to success. 

WAY OF WORK

(Re)designing your space can present its own set of challenges, such as determining whether fabrics and colours will blend seamlessly and ensuring that space is utilised effectively. With the introduction of augmented reality, however, these worries are now a thing of the past. This is where the magic at AFC happens. By using augmented reality, they offer clients the unique experience of walking through their dream home without even needing to physically construct it. 

UNIQUE VIRTUAL EXPERIENCE

So, what exactly is augmented reality marketing strategy? In order to understand, it’s crucial to grasp the concept of augmented reality (AR). This technology enriches real-world experiences with computer-generated sensory input by providing an interactive overlay. Incorporating AR into your marketing strategy adds a personalised touch to customer interactions.

WHAT DO THE NUMBERS SAY

Seems too good to be true? Let the numbers do the talking:

• AR experiences have been found to be 200% more engaging as they provide twice the level of engagement. 
• Two-thirds of shoppers believe that using AR would assist them in making an improved purchasing decision.
• Products featuring interactive AR experiences have been found to have +94% higher conversion rates, compared to those without such experiences.

(sources: Mindshare, Queppelin,)

TO SUM IT ALL UP

The integration of augmented reality into marketing strategies represents a golden opportunity in today’s competitive landscape for different kinds of businesses. By incorporating AR into their marketing, brands can craft immersive and interactive experiences for their audience. This can lead to heightened brand visibility, increased customer loyalty, and amplified sales figures.