Meet The Team

Meet The Team: Axelle Vermue

Introduce yourself and what you do in a few sentences?

Hellooo, my name is Axelle Vermue. I’m a cheerful, cooperative person, who started working at The Dot Society in June 2020 as an intern. Since October 2020, I can proudly call myself a fulltime “Digital Business Consultant” or in other words; a real Dotter. 

I graduated in International Business Management & Marketing and afterwards immersed myself in the world of Digital Marketing and Communication. Before this job, I did an internship at Essentiel Antwerp where my passion for fashion and e-commerce continued to grow. 

I love working at The Dot Society because? 

Working with a funny, hard-working and motivated team for more than 170 hours each month, makes me go to work with a big smile day in day out. We are all so different, yet very similar, which makes working together more enjoyable. Besides spending time at work, we also exercise together every week. On Wednesdays, we take part in a kickboxing training or we go for a run, which clears our head after a hectic working day. 

Besides working with the other dotters, I love coöperating and brainstorming with our clients about new strategies. Every business is different and unique in its own way, which keeps it fun & challenging.

How do you prefer to start your day?

Every morning I drink a matcha latte while looking at my to-do list of the day. This calms my head and allows me to start the day prepared. To be completely ready for a new working day, I cuddle my dog Millie before I leave. 

What’s your favourite way to unwind after a busy day?

After a long day of brain activity & looking at my computer screen, I love to unwind in my car, listening to my favourite songs while driving home. This takes my mind off work and prepares me for a chill night at home watching series or having dinner with friends.

To recharge during the weekend, I love to have a brunch with my friends or go for a stroll through the city with my boyfriend. When things go back to normal -hopefully soon-, you can find me at the market on Saturdays, drinking some sparkling wine & enjoying the sun ;) 


If you could spend one evening with a powerful woman, who would it be?

I would spend my evening with Nathalie Massenet, founder of Net-a-Porter. She built an empire from her flat in Chelsea, to what is now one of the biggest online platforms for purchasing designer items online. Credited by many as changing the way designer fashion is retailed online, she has been described by The Observer as: “fashion’s favourite self-made success story”. Net-A-Porter’s customer-centric approach and cross-device thinking with their app & website show that you’ll gain much deeper insights into your customer’s path to purchase. This brings us back to the new digital marketing trend of 2021, the importance of a sleek mobile experience and apps for every mobile shopper.