{"id":44917,"date":"2026-10-09T09:31:02","date_gmt":"2026-10-09T09:31:02","guid":{"rendered":"https:\/\/thedotsociety.be\/?p=44917"},"modified":"2026-10-09T09:31:02","modified_gmt":"2026-10-09T09:31:02","slug":"the-power-of-whatsapp-in-crm","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/","title":{"rendered":"From Experiment to Essential: The Power of WhatsApp in CRM"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-44917'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">For some time now, we\u2019ve been helping our clients build strong CRM strategies through Klaviyo, with email typically serving as the central pillar. With the introduction of WhatsApp within Klaviyo, a new opportunity emerged to expand this approach with a more direct, personal and engaging channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first results clearly demonstrate its potential. Rather than being just another standalone channel, WhatsApp can become a structural complement to email and a valuable revenue driver within the broader CRM strategy.<\/span><\/p>\n<div id=\"attachment_44925\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-44925\" class=\"wp-image-44925 size-large\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/8be8dc472aef3ec47692e76aa1ae1313ac717e34-3555x2052-1-1030x595.webp\" alt=\"WhatsApp in Klaviyo. Bron: Klaviyo\" width=\"1030\" height=\"595\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/8be8dc472aef3ec47692e76aa1ae1313ac717e34-3555x2052-1-1030x595.webp 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/8be8dc472aef3ec47692e76aa1ae1313ac717e34-3555x2052-1-300x173.webp 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/8be8dc472aef3ec47692e76aa1ae1313ac717e34-3555x2052-1-768x443.webp 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/8be8dc472aef3ec47692e76aa1ae1313ac717e34-3555x2052-1-1536x887.webp 1536w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/8be8dc472aef3ec47692e76aa1ae1313ac717e34-3555x2052-1-2048x1182.webp 2048w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/8be8dc472aef3ec47692e76aa1ae1313ac717e34-3555x2052-1-1500x866.webp 1500w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/8be8dc472aef3ec47692e76aa1ae1313ac717e34-3555x2052-1-705x407.webp 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><p id=\"caption-attachment-44925\" class=\"wp-caption-text\">WhatsApp in Klaviyo. Bron: <a href=\"https:\/\/www.klaviyo.com\/products\/whatsapp\">Klaviyo<\/a><\/p><\/div>\n<h3><b>One Database, Another Touchpoint<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The power of WhatsApp isn\u2019t about simply communicating more. It\u2019s about creating <q>an additional touchpoint<\/q> to engage customers and subscribers in a highly targeted way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, building this channel requires a gradual and controlled approach. Not everyone in an existing email database has shared their phone number or given consent to receive WhatsApp communications. Building a high-quality WhatsApp subscriber base therefore takes time.<\/span><\/p>\n<h3><b>Test First, Scale Later<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A successful WhatsApp strategy starts with relevant, warm audiences. Think existing customers, loyal subscribers or people who have already shown a clear interest in the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, the channel can gradually be scaled to broader segments and different moments throughout the customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows WhatsApp to evolve from a one-off campaign into a channel with its own distinct role alongside email: shorter, more direct and closer to the customer.<\/span><\/p>\n<h3><b>Smaller Audience, Stronger Impact<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Because WhatsApp often starts with a smaller but more engaged audience, we see that the channel can deliver strong results in terms of engagement and conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Results naturally vary by brand, audience and campaign, but in practice, we often see <q>open rates well above 60%<\/q> and <q>click rates reaching approximately 10\u201315%.<\/q> By comparison, email click rates typically range between 5\u20137%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also see significant differences in conversion. In one of our client projects, WhatsApp achieved <q>conversion rates up to 10x higher than email<\/q> for comparable campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These figures aren&#8217;t a guarantee for every campaign, but they clearly illustrate the channel&#8217;s potential. WhatsApp reaches customers more directly, feels more personal and is typically used to engage audiences who already have a strong interest in the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially when used for relevant moments such as product launches, restocks, exclusive offers or targeted reminders, WhatsApp can make a meaningful contribution to revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In one of our client projects, we also saw WhatsApp revenue increase significantly within a short period, growing by several hundred percent. Today, the channel accounts for approximately 10% of monthly revenue generated through Klaviyo in that project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key takeaway isn&#8217;t that WhatsApp will always deliver the same results, but that it can become a powerful complement to email. By strategically integrating WhatsApp into the broader CRM approach, brands create additional opportunities to engage customers faster, more personally and more relevantly.<\/span><\/p>\n<h3><b>From Additional Channel to an Integral Part of CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The biggest opportunity doesn&#8217;t lie in using WhatsApp as a one-off activation, but in establishing it as a structural part of the CRM strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond campaigns, WhatsApp can be activated at different stages of the customer journey: from exclusive launches and restocks to abandoned carts, personalized recommendations and reactivation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><q>The key learning?<\/q> Not every channel needs to serve the same purpose. Email creates room for more in-depth storytelling and product inspiration, while WhatsApp is particularly effective for exclusivity and personalized engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step is therefore to stop treating WhatsApp as a standalone channel and start integrating it into a broader multi-channel CRM strategy, where every touchpoint has its own distinct role.<\/span><\/p>\n<h3><b>From Email-First to Multi-Channel CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ready to take your CRM strategy to the next level? At The Dot, we help e-commerce brands evolve from an email-first strategy to an integrated multi-channel approach where email, SMS and WhatsApp reinforce each other, driving engagement, stronger customer relationships and revenue growth.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/&amp;t=From%20Experiment%20to%20Essential%3A%20The%20Power%20of%20WhatsApp%20in%20CRM\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=From%20Experiment%20to%20Essential%3A%20The%20Power%20of%20WhatsApp%20in%20CRM&amp;url=https:\/\/thedotsociety.be\/en\/?p=44917\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-power-of-whatsapp-in-crm%2F&amp;description=From%20Experiment%20to%20Essential%3A%20The%20Power%20of%20WhatsApp%20in%20CRM&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2026%2F10%2F79-705x385.jpg\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=From%20Experiment%20to%20Essential%3A%20The%20Power%20of%20WhatsApp%20in%20CRM&amp;url=https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=From%20Experiment%20to%20Essential%3A%20The%20Power%20of%20WhatsApp%20in%20CRM&#038;body=https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtwwah59-d59689c840ceb80a177faedc51e840da\">\n#top .hr.hr-invisible.av-jtwwah59-d59689c840ceb80a177faedc51e840da{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jtwwah59-d59689c840ceb80a177faedc51e840da hr-invisible  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Both Bloomreach and Klaviyo are powerful marketing automation platforms, but they\u2019re built for very different types of businesses. Here\u2019s what you need to know before choosing, and why more European brands are moving to Klaviyo for faster, smarter growth.<\/p>\n","protected":false},"author":10,"featured_media":44930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,42],"tags":[102,119],"class_list":["post-44917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-en","category-strategy-en","tag-fashion","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Experiment to Essential: The Power of WhatsApp in CRM - The Dot Society<\/title>\n<meta name=\"description\" content=\"Open rates above 60%, click rates up to 15% and up to 10x more conversions than email. Here\u2019s how to use WhatsApp in Klaviyo alongside email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Experiment to Essential: The Power of WhatsApp in CRM - The Dot Society\" \/>\n<meta property=\"og:description\" content=\"Open rates above 60%, click rates up to 15% and up to 10x more conversions than email. Here\u2019s how to use WhatsApp in Klaviyo alongside email.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"The Dot Society\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-09T09:31:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/79.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ayla Van Brabant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ayla Van Brabant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/\"},\"author\":{\"name\":\"Ayla Van Brabant\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/6b5bcbf7e0bdaac14f6bc3b23965ac78\"},\"headline\":\"From Experiment to Essential: The Power of WhatsApp in CRM\",\"datePublished\":\"2026-10-09T09:31:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/\"},\"wordCount\":1050,\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/79.jpg\",\"keywords\":[\"fashion\",\"strategy\"],\"articleSection\":[\"Email marketing\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/\",\"name\":\"From Experiment to Essential: The Power of WhatsApp in CRM - The Dot Society\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/79.jpg\",\"datePublished\":\"2026-10-09T09:31:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/6b5bcbf7e0bdaac14f6bc3b23965ac78\"},\"description\":\"Open rates above 60%, click rates up to 15% and up to 10x more conversions than email. Here\u2019s how to use WhatsApp in Klaviyo alongside email.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/79.jpg\",\"contentUrl\":\"https:\\\/\\\/thedotsociety.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/79.jpg\",\"width\":1200,\"height\":655},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/the-power-of-whatsapp-in-crm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Experiment to Essential: The Power of WhatsApp in CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#website\",\"url\":\"https:\\\/\\\/thedotsociety.be\\\/\",\"name\":\"The Dot Society\",\"description\":\"Grow Digital Together\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thedotsociety.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thedotsociety.be\\\/#\\\/schema\\\/person\\\/6b5bcbf7e0bdaac14f6bc3b23965ac78\",\"name\":\"Ayla Van Brabant\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ff37a262e49f1cdb2459bde72e57db0a175431f5bd59cc7799b18b83b66319c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ff37a262e49f1cdb2459bde72e57db0a175431f5bd59cc7799b18b83b66319c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ff37a262e49f1cdb2459bde72e57db0a175431f5bd59cc7799b18b83b66319c?s=96&d=mm&r=g\",\"caption\":\"Ayla Van Brabant\"},\"url\":\"https:\\\/\\\/thedotsociety.be\\\/en\\\/author\\\/ayla\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Experiment to Essential: The Power of WhatsApp in CRM - The Dot Society","description":"Open rates above 60%, click rates up to 15% and up to 10x more conversions than email. Here\u2019s how to use WhatsApp in Klaviyo alongside email.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/","og_locale":"en_US","og_type":"article","og_title":"From Experiment to Essential: The Power of WhatsApp in CRM - The Dot Society","og_description":"Open rates above 60%, click rates up to 15% and up to 10x more conversions than email. Here\u2019s how to use WhatsApp in Klaviyo alongside email.","og_url":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/","og_site_name":"The Dot Society","article_published_time":"2026-10-09T09:31:02+00:00","og_image":[{"width":1200,"height":655,"url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/79.jpg","type":"image\/jpeg"}],"author":"Ayla Van Brabant","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ayla Van Brabant","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/#article","isPartOf":{"@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/"},"author":{"name":"Ayla Van Brabant","@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/6b5bcbf7e0bdaac14f6bc3b23965ac78"},"headline":"From Experiment to Essential: The Power of WhatsApp in CRM","datePublished":"2026-10-09T09:31:02+00:00","mainEntityOfPage":{"@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/"},"wordCount":1050,"image":{"@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/79.jpg","keywords":["fashion","strategy"],"articleSection":["Email marketing","Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/","url":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/","name":"From Experiment to Essential: The Power of WhatsApp in CRM - The Dot Society","isPartOf":{"@id":"https:\/\/thedotsociety.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/#primaryimage"},"image":{"@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/79.jpg","datePublished":"2026-10-09T09:31:02+00:00","author":{"@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/6b5bcbf7e0bdaac14f6bc3b23965ac78"},"description":"Open rates above 60%, click rates up to 15% and up to 10x more conversions than email. Here\u2019s how to use WhatsApp in Klaviyo alongside email.","breadcrumb":{"@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/#primaryimage","url":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/79.jpg","contentUrl":"https:\/\/thedotsociety.be\/wp-content\/uploads\/2026\/10\/79.jpg","width":1200,"height":655},{"@type":"BreadcrumbList","@id":"https:\/\/thedotsociety.be\/en\/the-power-of-whatsapp-in-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thedotsociety.be\/en\/"},{"@type":"ListItem","position":2,"name":"From Experiment to Essential: The Power of WhatsApp in CRM"}]},{"@type":"WebSite","@id":"https:\/\/thedotsociety.be\/#website","url":"https:\/\/thedotsociety.be\/","name":"The Dot Society","description":"Grow Digital Together","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thedotsociety.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thedotsociety.be\/#\/schema\/person\/6b5bcbf7e0bdaac14f6bc3b23965ac78","name":"Ayla Van Brabant","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2ff37a262e49f1cdb2459bde72e57db0a175431f5bd59cc7799b18b83b66319c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2ff37a262e49f1cdb2459bde72e57db0a175431f5bd59cc7799b18b83b66319c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ff37a262e49f1cdb2459bde72e57db0a175431f5bd59cc7799b18b83b66319c?s=96&d=mm&r=g","caption":"Ayla Van Brabant"},"url":"https:\/\/thedotsociety.be\/en\/author\/ayla\/"}]}},"_links":{"self":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/44917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/comments?post=44917"}],"version-history":[{"count":3,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/44917\/revisions"}],"predecessor-version":[{"id":44934,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/posts\/44917\/revisions\/44934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media\/44930"}],"wp:attachment":[{"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/media?parent=44917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/categories?post=44917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedotsociety.be\/en\/wp-json\/wp\/v2\/tags?post=44917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}