{"id":42230,"date":"2025-07-07T07:07:30","date_gmt":"2025-07-07T07:07:30","guid":{"rendered":"https:\/\/thedotsociety.be\/?p=42230"},"modified":"2025-07-07T07:12:49","modified_gmt":"2025-07-07T07:12:49","slug":"trust-over-trends-why-dermfluencers-are-changing-the-beauty-marketing-game","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/trust-over-trends-why-dermfluencers-are-changing-the-beauty-marketing-game\/","title":{"rendered":"Trust over trends: Why \u2018dermfluencers\u2019 are changing the beauty marketing game."},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-42230'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The beauty industry has long been ruled by aesthetics: perfect skin, flawless models, viral TikTok trends. But in 2025, the conversation is shifting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where filters once dominated, facts now lead the conversation. Today\u2019s consumers want more than glowy skin, they\u2019re chasing <\/span><q>credibility<\/q><span style=\"font-weight: 400;\">. And as traditional influencers leaned on aesthetics, a new type of voice is rising: the \u2018dermfluencer\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Skincare has gone scientific. Beauty has gone educational. And the brands paying attention? They\u2019re building something far stronger than hype: <\/span><q>trust<\/q><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about the dermfluencers; it\u2019s about how brands can evolve alongside them. Curious how to adjust your strategy? Keep reading for practical tips on staying relevant in today\u2019s beauty market.<\/span><\/p>\n<h3><b>Who are Dermfluencers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dermfluencers are more than skincare influencers. They\u2019re trained professionals &#8211; dermatologists, estheticians, cosmetic chemists &#8211; who combine science with social storytelling.<\/span><span style=\"font-weight: 400;\">They break down active ingredients, debunk myths, explain what a damaged skin barrier actually is. And unlike the days of celebrity endorsements or influencer-only hauls, they back it up with <\/span><q>evidence-based insight<\/q><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">It\u2019s not just entertaining, it\u2019s empowering. And followers? They\u2019re loving it.<\/span><span style=\"font-weight: 400;\">A perfect example of this approach is IOAN, a skincare brand founded by Jens Fissers and Jani Kazaltzis. Jens holds a Ph.D. in pharmaceutical sciences and a deep passion for dermatology. IOAN combines high-performance skincare with the scientific insight that Jens brings to the table. It\u2019s not just about the product, but about the science behind it.<\/span><span style=\"font-weight: 400;\">Jens uses his personal Instagram account, with 24K followers, and the account of IOAN to educate and inform his audience. He shares in-depth videos explaining key skincare concepts, such as the differences between retinol, retinal, and tretinoin, while simplifying the science behind skincare. Through IOAN, Jens ensures that the brand not only delivers effective products but also empowers consumers with the knowledge to make informed skincare choices.<\/span><span style=\"font-weight: 400;\">By educating their followers on platforms like Instagram, they drive more engagement to their website and build stronger, more trustworthy connections with their audience.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 300px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DKzruX0NkpF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 35px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DKzruX0NkpF\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door IOAN (@ioan.skin)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><b>3 Reasons<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Why skincare advice from dermfluencers is gaining strong traction among Gen Z and Millennial consumers:<\/span><\/p>\n<ol>\n<li><q> Education = confidence<\/q><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In a saturated skincare market, knowledge is power. Explaining why your product works builds more trust than a \u2018before and after\u2019 photo ever could.<\/span><\/p>\n<ol start=\"2\">\n<li><q> Myth busting is magnetic<\/q><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Simple, clear facts like \u201cDon\u2019t mix these ingredients\u201d or \u201cSunscreen is your most effective anti-aging tool\u201d grab people\u2019s interest. These simple truths are highly shareable, saveable, and ideal for viral TikTok stitches and reactions.\u201d<\/span><\/p>\n<ol start=\"3\">\n<li><q> Ingredient transparency<\/q><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Today\u2019s consumers demand more than vague claims like \u201cnatural\u201d or \u201crevitalizing.\u201d They want to understand exactly <\/span><q>what\u2019s in their skincare and why it matters<\/q><span style=\"font-weight: 400;\">. Questions like \u201cWhat does niacinamide do for redness?\u201d, \u201cHow does hyaluronic acid hydrate?\u201d, or \u201cCan I safely combine this with vitamin C?\u201d have become standard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shift toward ingredient transparency, backed by professional expertise, is changing how brands connect with their audience. Ingredient-focused content\u2014such as clear breakdowns, comparisons, and routine guides\u2014helps build trust and transforms curiosity into confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no longer just a trend; it\u2019s a new baseline for meaningful beauty marketing.<\/span><\/p>\n<h3><b style=\"font-size: 20px;\">What can you do<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In today\u2019s beauty landscape it\u2019s no longer only about glowing skin and discount codes. To truly connect, brands must <\/span><q>educate, empower and evolve<\/q><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how:<\/span><\/p>\n<ol>\n<li><q> Make ingredient education part of your DNA<\/q><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Don\u2019t just list ingredients, help your audience understand why they matter and who benefits from them.<\/span><\/p>\n<ol start=\"2\">\n<li><q> Collaborate with credible experts<\/q><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Instead of only collaborating with traditional influencers, collaborate with dermatologists, pharmacists, or skin specialists to bring authenticity and depth to your storytelling.<\/span><\/p>\n<ol start=\"3\">\n<li><q> Clarity is key<\/q><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Keep your tone approachable and straightforward, as if you\u2019re chatting with a friend who\u2019s curious about skincare.<\/span><\/p>\n<ol start=\"4\">\n<li><q> Embrace trends, but keep it real<\/q><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Support your customers in navigating new trends, like skip-care or layering actives, by busting myths and encouraging a simpler, smarter skincare wardrobe. Help them separate hype from helpful and focus on routines that protect and nourish their skin for the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway: consumers want connection and clarity. Brands that lead with transparency create loyal customers. <\/span><b>Want your digital marketing to do the same? 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