{"id":41432,"date":"2025-03-12T08:37:34","date_gmt":"2025-03-12T08:37:34","guid":{"rendered":"https:\/\/thedotsociety.be\/?p=41432"},"modified":"2025-03-12T08:39:33","modified_gmt":"2025-03-12T08:39:33","slug":"how-collectors-club-attracted-new-customers-with-a-clever-lead-generation-campaign","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/how-collectors-club-attracted-new-customers-with-a-clever-lead-generation-campaign\/","title":{"rendered":"How Collectors Club attracted new customers with a clever lead generation campaign"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-41432'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Collecting leads while telling a strong brand story? That&#8217;s exactly what we did last autumn for Collectors Club, a Belgian fashion label. The goal? Expand the database to gain more insight into interested customers and then approach them more specifically and personally. Our solution? A smart and well-thought-out lead generation campaign, coupled with an attractive giveaway.<\/span><\/p>\n<h3>The power of a hero product<\/h3>\n<p><span style=\"font-weight: 400;\">To collect leads, we linked the campaign to a giveaway of one of Collectors Club&#8217;s hero products: the Jakarta Jacket. From previous data and analysis, we knew that this eye-catcher is the perfect entry product for new customers to the brand.\u00a0<\/span><\/p>\n<h3>The approach: an integrated strategy<\/h3>\n<p><span style=\"font-weight: 400;\">We set up a multi-channel strategy where different touchpoints worked together to maximize lead generation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Meta Lead form<\/b><span style=\"font-weight: 400;\"> &#8211; We launched a lead ad on Meta, where users could easily leave their details without leaving the app. This ensured a low barrier to entry and a high conversion rate.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seamless email integration<\/b><span style=\"font-weight: 400;\"> &#8211; All leads were automatically synchronized with Klaviyo, the email marketing platform. This put the data directly into an automated flow, with participants receiving a personalized email with more information about the promotion and the Jakarta Jacket.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dedicated landing page<\/b><span style=\"font-weight: 400;\"> &#8211; In addition to the Meta Lead Ads, we created a separate landing page on the website, where visitors could register for the promotion. This provided extra visibility and an additional channel for sign-ups. This link was also used through organic social media channels to give the current customer base a chance to participate in the giveaway as well.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimized pop-ups<\/b><span style=\"font-weight: 400;\"> &#8211; Pop-ups were also adapted on the website to give extra prominence to the promotion. This ensured that existing website visitors were also incentivized to participate.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-41443 aligncenter\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2025\/03\/Scherm\u00adafbeelding-2025-03-12-om-09.29.43-1030x501.png\" alt=\"\" width=\"461\" height=\"224\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2025\/03\/Scherm\u00adafbeelding-2025-03-12-om-09.29.43-1030x501.png 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2025\/03\/Scherm\u00adafbeelding-2025-03-12-om-09.29.43-300x146.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2025\/03\/Scherm\u00adafbeelding-2025-03-12-om-09.29.43-768x373.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2025\/03\/Scherm\u00adafbeelding-2025-03-12-om-09.29.43-1536x747.png 1536w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2025\/03\/Scherm\u00adafbeelding-2025-03-12-om-09.29.43-2048x996.png 2048w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2025\/03\/Scherm\u00adafbeelding-2025-03-12-om-09.29.43-1500x729.png 1500w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2025\/03\/Scherm\u00adafbeelding-2025-03-12-om-09.29.43-705x343.png 705w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/p>\n<h3>The result?<\/h3>\n<p><span style=\"font-weight: 400;\">The campaign not only generated valuable leads but also gave Collectors Club the chance to get to know their target audience better. With the data collected, the brand was able to communicate in a more targeted way and follow up with potential customers personally, which contributed to stronger customer loyalty and ultimately more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By communicating the same message on different platforms &#8211; organic social media, Meta Ads, and the website &#8211; we achieved great results. With a limited media budget of just \u20ac133, <q>we collected 475 (!) leads, including 343 new people<\/q> who were able to learn about Collectors Club and who, through the automated flows, are now part of the online community. Moreover, the Jakarta Jacket was completely sold out the week after the promotion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful case that demonstrates how a strategically designed lead campaign not only generates new contacts but also contributes to brand awareness, engagement &amp; direct sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you also want a smart lead-generation campaign for your brand? Get in touch with us and let us create something great together! Triggered to discover Collectors Club&#8217;s spring collection? <\/span><a href=\"https:\/\/collectorsclub.cc\/\"><span style=\"font-weight: 400;\">Shop here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/how-collectors-club-attracted-new-customers-with-a-clever-lead-generation-campaign\/&amp;t=How%20Collectors%20Club%20attracted%20new%20customers%20with%20a%20clever%20lead%20generation%20campaign\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=How%20Collectors%20Club%20attracted%20new%20customers%20with%20a%20clever%20lead%20generation%20campaign&amp;url=https:\/\/thedotsociety.be\/en\/?p=41432\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fhow-collectors-club-attracted-new-customers-with-a-clever-lead-generation-campaign%2F&amp;description=How%20Collectors%20Club%20attracted%20new%20customers%20with%20a%20clever%20lead%20generation%20campaign&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2025%2F03%2F1-2-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=How%20Collectors%20Club%20attracted%20new%20customers%20with%20a%20clever%20lead%20generation%20campaign&amp;url=https:\/\/thedotsociety.be\/en\/how-collectors-club-attracted-new-customers-with-a-clever-lead-generation-campaign\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=How%20Collectors%20Club%20attracted%20new%20customers%20with%20a%20clever%20lead%20generation%20campaign&#038;body=https:\/\/thedotsociety.be\/en\/how-collectors-club-attracted-new-customers-with-a-clever-lead-generation-campaign\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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