{"id":41224,"date":"2025-02-17T14:36:36","date_gmt":"2025-02-17T14:36:36","guid":{"rendered":"https:\/\/thedotsociety.be\/?p=41224"},"modified":"2025-12-31T13:16:15","modified_gmt":"2025-12-31T13:16:15","slug":"shoes-and-short-videos-how-torfs-conquered-tiktok","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/shoes-and-short-videos-how-torfs-conquered-tiktok\/","title":{"rendered":"Shoes and short videos: How Torfs conquered TikTok"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-41224'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The renowned shoe company Torfs is always on the move, constantly seeking new ways to reach its customers. When TikTok began gaining significance in the fashion world, we saw a fantastic opportunity to leverage the platform together. We dove in enthusiastically with one goal: to successfully launch Torfs on TikTok. And spoiler alert: we did it!<\/span><\/p>\n<h3>A strong start with workshops<\/h3>\n<p><span style=\"font-weight: 400;\">We kicked things off with <q> workshops to highlight the importance of short videos for brands <\/q>. During these sessions, we shared interesting statistics and insights about TikTok, such as the increasing average age of its users. This demonstrated that the platform is no longer just for young people but can appeal to a wide audience. Additionally, we mapped the strength of short videos in the fashion industry, showing how other brands are using TikTok for their marketing. Moreover, sharpening short video skills doesn\u2019t just impact TikTok; it also provides extra tips to get more out of Instagram Reels.<\/span><\/p>\n<h3>From strategy to action<\/h3>\n<p><span style=\"font-weight: 400;\">After sharing this knowledge, it was time for action. We <q> analysed Torfs\u2019 existing TikTok channel <\/q>and their organic activity. Based on this, we provided feedback on their best-performing TikToks and brainstormed how other videos could better connect with their target audience. Together, we also developed content pillars such as product videos, behind-the-scenes (BTS) footage, and team content that Torfs could focus on. These were just a few examples of potential pillars, but they gave the team a clear direction. The Torfs team took this to heart, and soon we saw impressive results in their organic performance. Of course, our tips and tricks gave them a nudge in the right direction, but it was their own dedication that made them shine on TikTok!<\/span><\/p>\n<h3>The next step: Paid Advertising<\/h3>\n<p><span style=\"font-weight: 400;\">Once the organic strategy was solid, it was time for the next step: <q> paid advertising <\/q>. A strong organic foundation is crucial, but paid campaigns ensure that content reaches a wider audience, performs even better, and allows for more targeted and measurable efforts. We started with upper-funnel campaigns to test how the audience responded to the TikTok content. The initial results were promising, so we continued building out the funnel. Today, we collaborate with Torfs on campaigns ranging from engagement to purchases, and the results far exceed benchmarks. This proves that the shift to short video content was a smart move for Torfs, and that we chose the right strategy.<\/span><\/p>\n<h3>User-Generated content as a strength<\/h3>\n<p><span style=\"font-weight: 400;\">We also suggested incorporating <q> user-generated content (UGC) <\/q> into their strategy. Torfs embraced this idea, resulting in authentic and credible content. We then integrated this UGC into the paid campaigns, further boosting results. The combination of organic content, UGC, and paid advertising created a success story where everything fell into place.<\/span><\/p>\n<h3>A powerful formula for success<\/h3>\n<p><span style=\"font-weight: 400;\">Torfs\u2019 success on TikTok showcases the power of combining strong content with well-thought-out campaigns. Together, we made the shift to short video content, and the outstanding results confirm it was a smart decision. Torfs continues to innovate, and we\u2019re proud to play a significant role in that journey!<\/span><\/p>\n<h3>Ready to leverage TikTok for your brand?<\/h3>\n<p><span style=\"font-weight: 400;\">Curious how your company can successfully leverage TikTok, whether you&#8217;re already active on the platform or just exploring it? <q> We develop a tailor-made strategy and guide you step by step to help your brand grow on TikTok! <\/q><\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/shoes-and-short-videos-how-torfs-conquered-tiktok\/&amp;t=Shoes%20and%20short%20videos%3A%20How%20Torfs%20conquered%20TikTok\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Shoes%20and%20short%20videos%3A%20How%20Torfs%20conquered%20TikTok&amp;url=https:\/\/thedotsociety.be\/en\/?p=41224\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fshoes-and-short-videos-how-torfs-conquered-tiktok%2F&amp;description=Shoes%20and%20short%20videos%3A%20How%20Torfs%20conquered%20TikTok&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2025%2F02%2F43-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Shoes%20and%20short%20videos%3A%20How%20Torfs%20conquered%20TikTok&amp;url=https:\/\/thedotsociety.be\/en\/shoes-and-short-videos-how-torfs-conquered-tiktok\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Shoes%20and%20short%20videos%3A%20How%20Torfs%20conquered%20TikTok&#038;body=https:\/\/thedotsociety.be\/en\/shoes-and-short-videos-how-torfs-conquered-tiktok\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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