{"id":40546,"date":"2024-11-05T15:46:56","date_gmt":"2024-11-05T15:46:56","guid":{"rendered":"https:\/\/thedotsociety.be\/?p=40546"},"modified":"2024-11-06T09:50:12","modified_gmt":"2024-11-06T09:50:12","slug":"klaviyo-klick-awards-discover-how-we-make-the-difference-with-email-market","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/klaviyo-klick-awards-discover-how-we-make-the-difference-with-email-market\/","title":{"rendered":"Klaviyo Klick Awards: Discover how we make the difference with email marketing"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-40546'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-ox93pl-74c7fd01f863eb01bb60ddf3623affcf sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ox93pl-74c7fd01f863eb01bb60ddf3623affcf\">\n.flex_column.av-ox93pl-74c7fd01f863eb01bb60ddf3623affcf{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-ox93pl-74c7fd01f863eb01bb60ddf3623affcf av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3><span style=\"font-weight: 400;\">Klaviyo Klick Awards: Discover how we make the difference with email marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well hello, guess what? As a proud <\/span><b>Klaviyo Gold Partner<\/b><span style=\"font-weight: 400;\">, we\u2019ve been selected once again for the Klaviyo Klick Awards! Say what? Yes, that\u2019s right: we\u2019ve been recognized not just once, but twice! We\u2019ve made the cut among the top Klaviyo agencies globally in two categories: Best Shopper Recapture Experience and Most Impactful A\/B Test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We, at The Dot Society, are beyond proud of this achievement. It\u2019s yet another testament to our incredible team effort and our exciting vision for growing our email marketing department. Speaking of growth, we\u2019re on the lookout for new talent to join us! If you\u2019re a passionate Marketing Automation Specialist with a knack for creating impactful email strategies and a drive to make a difference, we want to hear from you! Check out our vacancy<\/span><a href=\"https:\/\/thedotsociety.be\/en\/jobs\/marketing-automation-specialist-medior-senior\/\"> <span style=\"font-weight: 400;\"><q>here<\/q><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the enormous potential of Klaviyo, we often encounter some uncertainty about what Klaviyo actually is and does, as well as why we excel in leveraging its capabilities. So, let us clarify: in a digital landscape where effective communication can make or break a brand, our expertise in Klaviyo empowers us to craft tailored strategies that not only engage customers but also drive measurable results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, join us as we continue to explore the strategies and successes that set us apart in the thrilling world of email marketing!<\/span><\/p>\n<h3><b>Why Email Marketing Matters<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In today\u2019s digital landscape, email marketing remains a cornerstone of effective communication and engagement strategies. With a significantly 50% higher conversion rate (CVR)<\/span> <span style=\"font-weight: 400;\">compared to the overall website conversion rate, Klaviyo stands out as a powerful tool in our marketing arsenal. For every dollar spent, email marketing not only delivers one of the highest returns among digital marketing channels but also fosters long-term relationships with customers. Additionally, our use of Klaviyo isn\u2019t only focus on relationship building, but as well as on new customer acquisition, resulting in an average yearly growth of our database of 26%. Let the war on the first data party begin please!\u00a0<\/span><\/p>\n<h3><b>Automation and Segmentation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s move on to one the main stereotypes on email marketing: \u2018does it still have impact, as you\u2019re receiving thousands of emails a day\u2019? Let us\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s clarify this with the necessary details and depth. Do you receive a lot of emails every day? Yes. Are all these emails relevant? Not quite. So, what makes an email relevant, and how do you get consumers to click on yours? It all starts with segmentation. What are we segmenting? Segmentation involves grouping consumers based on their purchasing behavior or personal preferences. If you have a consumer who adores colorful items, don\u2019t show them black looks. Instead, ensure that your email content, title, and description cater to their preferences. This is one of the key features we utilize in Klaviyo on a daily basis. Previous internal cases from illustrate that segmented mailings result in an <\/span><b><q>46% higher open rate and an 187% higher conversion rate<\/q><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>The Power of Flows<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Moving from segmentation, to the power of flows. Via automatic mailflows, we have the ability to automate complex marketing strategies that nurture customer relationships and build upon the customer relationship seamlessly. By setting up automated workflows, we can engage customers at key moments in their journey, from welcome series for new subscribers to post-purchase follow-ups that encourage repeat business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our internal analysis highlights that well-structured flows can significantly enhance customer interactions by delivering timely and relevant content that resonates with recipients. For instance, we\u2019ve successfully implemented flows targeting customers based on their interactions with previous campaigns or their past buying behavior. These personalized recommendations greatly improve the customer experience, leading to increased satisfaction and loyalty. Take for instance one of our client cases where the customer\u2019s expected due date is taken into account, in order to ensure relevant information. Imagine yourself to be your customer\u2019s partner in crime.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notably, automated mailing flows are responsible for driving an average of 31% of the total revenue through email marketing. This statistic underscores the importance of strategic automation in maximizing revenue potential.\u00a0<\/span><\/p>\n<h3><b>Ongoing optimizations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At The Dot Society, we don\u2019t settle for less, also when it comes to our email marketing! Our commitment to optimization is at the heart of everything we do. We continuously refine our email marketing strategies to ensure we deliver timely, relevant, and engaging content that resonates with our clients&#8217; audiences. Also from Klaviyo\u2019s part, the capability to do impactful analysis, combined with ongoing optimizations &amp; new tools being launched, is one of its core values.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, are you as excited as we are about this email marketing journey, and you\u2019re thrilled to implement these strategies for your business, don\u2019t hesitate to reach out. Or do you see yourself fitting in this other Dot Chapter &amp; looking forward to collaborating with us on this story, now is the time to <\/span><a href=\"https:\/\/thedotsociety.be\/jobs\/marketing-automation-specialist-medior-senior\/\"><span style=\"font-weight: 400;\"><q>apply<\/q><\/span><\/a><span style=\"font-weight: 400;\">! Because, who knows, together we might just ensure that we\u2019re back in London for the Klick Awards next year. Let\u2019s keep the momentum going!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS: No worries, we definitely keep you posted on our this year nomination as well!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/klaviyo-klick-awards-discover-how-we-make-the-difference-with-email-market\/&amp;t=Klaviyo%20Klick%20Awards%3A%20Discover%20how%20we%20make%20the%20difference%20with%20email%20marketing\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Klaviyo%20Klick%20Awards%3A%20Discover%20how%20we%20make%20the%20difference%20with%20email%20marketing&amp;url=https:\/\/thedotsociety.be\/en\/?p=40546\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fklaviyo-klick-awards-discover-how-we-make-the-difference-with-email-market%2F&amp;description=Klaviyo%20Klick%20Awards%3A%20Discover%20how%20we%20make%20the%20difference%20with%20email%20marketing&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2024%2F11%2F40-1-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Klaviyo%20Klick%20Awards%3A%20Discover%20how%20we%20make%20the%20difference%20with%20email%20marketing&amp;url=https:\/\/thedotsociety.be\/en\/klaviyo-klick-awards-discover-how-we-make-the-difference-with-email-market\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Klaviyo%20Klick%20Awards%3A%20Discover%20how%20we%20make%20the%20difference%20with%20email%20marketing&#038;body=https:\/\/thedotsociety.be\/en\/klaviyo-klick-awards-discover-how-we-make-the-difference-with-email-market\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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