{"id":40184,"date":"2024-06-26T13:19:16","date_gmt":"2024-06-26T13:19:16","guid":{"rendered":"https:\/\/thedotsociety.be\/?p=40184"},"modified":"2024-06-26T13:19:42","modified_gmt":"2024-06-26T13:19:42","slug":"world-social-media-day-a-look-into-the-dot-societys-social-media-strategy","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/world-social-media-day-a-look-into-the-dot-societys-social-media-strategy\/","title":{"rendered":"World Social Media Day: A Look into The Dot Society&#8217;s Social Media Strategy"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-40184'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">On June 30th, we celebrate World Social Media Day, a day dedicated to the incredible impact social media has had on communication and marketing. At The Dot Society, every day is social media day, as we continually strive to enhance and optimize our client&#8217;s digital presence. Today, we want to give you a behind-the-scenes look at how we utilize our social media channels as a digital marketing agency.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Our Social Media Strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At The Dot Society, we take a holistic approach to our social media strategy. This means we focus on increasing our follower count and creating valuable, engaging, and shareable content. Our strategies are based on four pillars:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><q>Consistency and Branding<\/q> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We ensure all our posts are consistent with our brand identity. This includes using our signature colors, logos, and a uniform tone of voice. At the beginning of this year, we celebrated our 5th anniversary with a rebranding rollout across all platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><q>Content Creation and Curation<\/q> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Our content is a mix of original creations and carefully curated content relevant to our target audience. This includes blog posts, infographics, videos, and client success stories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><q>Interaction and Engagement<\/q> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Social media is not just about posting, but also about listening and responding. We take the time to respond to comments, questions, and messages from our followers. Our content aims to inform and entertain, leading to regular, enjoyable conversations with our followers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><q>Analyzing and Optimizing<\/q> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We use analytical tools to track the performance of our posts. This helps us understand what works and what doesn\u2019t, so we can continually improve our strategy.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Our Social Media Platforms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At The Dot Society, we understand that each social media platform is unique and requires a different approach. Therefore, we have developed a specific strategy for each platform to leverage its strengths optimally.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Are you following us on LinkedIn?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On LinkedIn, we focus on expertise and service-oriented content by sharing blog posts, client success stories, and insights from events to boost interaction with our clients and prospects.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Are you following us on Tiktok?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We use TikTok for entertainment and employer branding, showcasing the unique &#8216;Dot factor&#8217; and our work culture through creative videos and behind-the-scenes content.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Are you following us on Instagram?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On Instagram, we emphasize brand building, informative posts, and community building through high-quality visuals in our posts, concise and engaging content in Stories, and behind-the-scenes looks via Reels. Today, our focus is primarily on Instagram Stories. Why? 70% of Instagram users view Stories daily, indicating that users regularly and consistently use this feature. It\u2019s the perfect way to reach your followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious about our best-performing posts on each platform?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow us on<\/span> <a href=\"https:\/\/www.linkedin.com\/company\/14819755\/admin\/feed\/posts\/\"><i><span style=\"font-weight: 400;\">LinkedIn<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> | Follow us on <\/span><\/i><a href=\"https:\/\/www.tiktok.com\/@thedotsociety\"><i><span style=\"font-weight: 400;\">TikTok<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> | Follow us on <\/span><\/i><a href=\"https:\/\/www.instagram.com\/thedotsociety.be\/\"><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Let&#8217;s connect!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At The Dot Society, we continue to seek innovative and effective ways to use social media for growth and engagement. Each platform has its unique possibilities, and with a targeted approach, we can make the most out of each channel. Did you find this post interesting? Let\u2019s work together and elevate your brand to new heights!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/world-social-media-day-a-look-into-the-dot-societys-social-media-strategy\/&amp;t=World%20Social%20Media%20Day%3A%20A%20Look%20into%20The%20Dot%20Society%E2%80%99s%20Social%20Media%20Strategy\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=World%20Social%20Media%20Day%3A%20A%20Look%20into%20The%20Dot%20Society%E2%80%99s%20Social%20Media%20Strategy&amp;url=https:\/\/thedotsociety.be\/en\/?p=40184\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fworld-social-media-day-a-look-into-the-dot-societys-social-media-strategy%2F&amp;description=World%20Social%20Media%20Day%3A%20A%20Look%20into%20The%20Dot%20Society%E2%80%99s%20Social%20Media%20Strategy&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2024%2F06%2F27-705x385.jpg\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=World%20Social%20Media%20Day%3A%20A%20Look%20into%20The%20Dot%20Society%E2%80%99s%20Social%20Media%20Strategy&amp;url=https:\/\/thedotsociety.be\/en\/world-social-media-day-a-look-into-the-dot-societys-social-media-strategy\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=World%20Social%20Media%20Day%3A%20A%20Look%20into%20The%20Dot%20Society%E2%80%99s%20Social%20Media%20Strategy&#038;body=https:\/\/thedotsociety.be\/en\/world-social-media-day-a-look-into-the-dot-societys-social-media-strategy\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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