{"id":39781,"date":"2024-04-26T10:12:35","date_gmt":"2024-04-26T10:12:35","guid":{"rendered":"https:\/\/thedotsociety.be\/?p=39781"},"modified":"2024-04-26T11:58:22","modified_gmt":"2024-04-26T11:58:22","slug":"make-short-video-short-again","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/make-short-video-short-again\/","title":{"rendered":"Make short video short again"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-39781'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">In the last couple of years, we have seen rapid growth in the use of short video content. Short video content, or videos that lasts 30 seconds or less, are taking over the social media scene. With the rise of channels like TikTok and Instagram Reels, it\u2019s no wonder that video content grabs people\u2019s attention faster than any other medium. It creates an easy way to communicate with your audience and it delivers better return on investment than other types of content.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is short video content?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Short-form videos are defined as content lasting from a couple of seconds to 3 minutes. They are designed to quickly engage and entertain viewers, making them popular on social media platforms and video-sharing apps. A lot of marketers (and so are we) are now suggesting short video content as a powerful tool for brands, offering a dynamic and engaging way to connect with audiences.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why Short video content? <\/span><\/h3>\n<p><strong>1. Attention grabbing<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Short videos are designed to be concise, often between 15 seconds and 3 minutes. This brevity allows you to capture the viewer&#8217;s attention quickly, a crucial factor in today&#8217;s fast-paced digital environment where users have shorter attention spans.To get noticed, your content needs to be brief, compelling, and interesting. For brands, short videos are a golden opportunity to connect with younger audiences. Whether it&#8217;s a clever product demo or a funny meme, these tiny bursts of content can go viral in no time.\u00a0<\/span><\/p>\n<p><strong>2. Create visibility and engagement<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Adding short videos into your social media strategy is a smart move, especially with 81% of marketers prioritizing video as their number one content type to enhance visibility and engagement with their audience.<\/span> <span style=\"font-weight: 400;\">When we analyse different content formats like posts, stories, and videos, there is no doubt that video content consistently outperforms others in terms of engagement, reach, and click-through rates. By integrating video content, you&#8217;ll not only increase visibility within your existing audience but also attract new followers, resulting in higher engagement levels. It&#8217;s a strategy that benefits everyone involved <\/span><span style=\"font-weight: 400;\">&#8211; sounds like a win-win!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Platforms for short video content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media platforms are nowadays filled with short video content. The below-mentioned platforms are the top platforms.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>TikTok Videos:<\/strong> <span style=\"font-weight: 400;\">TikTok is one of the most popular platforms for short-form video content. Users can create 15 to 60-second videos on a wide range of topics, often incorporating music and creative effects. In the next chapter we will go a little deeper into the platform TikTok.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Instagram Reels:<\/strong> <span style=\"font-weight: 400;\">Instagram\u2019s Reels feature allows users to create 15 to 60-second videos with Instagram&#8217;s robust social network, offering users a variety of creative tools while allowing them to engage with a large and active audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>YouTube Shorts:<\/strong> <span style=\"font-weight: 400;\">YouTube\u2019s response to short-form video, Shorts are typically 60 seconds or less, aimed at capturing the TikTok audience. What makes Youtube Shorts unique is that it seamlessly integrates short-form videos into the vast YouTube ecosystem, allowing creators to reach a massive audience while leveraging YouTube&#8217;s extensive music library, advanced analytics, and monetization opportunities.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">What is TikTok and why does it dominate the short video industry?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok, created by ByteDance in 2016, has risen to dominate the short video industry, fostering virality with its smart algorithm, driving cultural trends, and engaging a massive community with interactive features like duets and challenges, all while attracting a young demographic that&#8217;s highly appealing to marketers and brands seeking innovative ways to reach their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the reasons TikTok is so addictive is because <\/span><span style=\"font-weight: 400;\">the app\u2019s algorithm ensures that users are constantly presented with videos<\/span><span style=\"font-weight: 400;\"> they will like. It uses clever technology to figure out what you enjoy watching (For You Page) and then suggests similar videos. This means you can spend hours scrolling through TikTok and never get bored<\/span><span style=\"font-weight: 400;\">. Whether you\u2019re looking to kill time or learn something new, TikTok has something for everyone.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What do we offer about Short video content?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ll help you define a clear short video content strategy and teach you the trends, tips &amp; tricks to go in our short video workshop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our process starts with an analysis of what makes short videos successful, focusing on where your target audience lies. Then we summarize the best practices for your preferred platforms, whether it&#8217;s TikTok, Instagram Reels, or YouTube Short.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, we create a customized plan for your brand. This involves identifying your key content pillars and translating them into compelling short video concepts. We provide a variety of examples and ideas that are specifically tailored to your brand, including product demonstrations, customer testimonials, and branded challenges that encourage user participation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With our expertise, you&#8217;ll be equipped to create engaging short videos that resonate with your audience and help your brand stand out in the short-form content landscape. Our approach ensures you have the tools and inspiration to succeed in this dynamic and fast-paced medium.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A few of our short video tips \ud83d\ude09<\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">Hop on trends: this includes also trending sounds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use natural daylight for the best view<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A messy background is not professional: this creates distractions from what you really want to show<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use different angles: this creates variety<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Last but not least: keep it short and make sure your shots change fast!<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Interested in a short video workshop with us? Don\u2019t hesitate to contact us!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/make-short-video-short-again\/&amp;t=Make%20short%20video%20short%20again\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Make%20short%20video%20short%20again&amp;url=https:\/\/thedotsociety.be\/en\/?p=39781\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fmake-short-video-short-again%2F&amp;description=Make%20short%20video%20short%20again&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2024%2F04%2FTEMPLATE-Blogpost-Banner-Website-NLENG-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Make%20short%20video%20short%20again&amp;url=https:\/\/thedotsociety.be\/en\/make-short-video-short-again\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Make%20short%20video%20short%20again&#038;body=https:\/\/thedotsociety.be\/en\/make-short-video-short-again\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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