{"id":39746,"date":"2024-04-08T09:12:24","date_gmt":"2024-04-08T09:12:24","guid":{"rendered":"https:\/\/thedotsociety.be\/?p=39746"},"modified":"2024-04-08T09:13:38","modified_gmt":"2024-04-08T09:13:38","slug":"from-small-talk-to-big-wins-the-evolution-of-conversational-ai-marketing","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/from-small-talk-to-big-wins-the-evolution-of-conversational-ai-marketing\/","title":{"rendered":"From small talk to big wins: The evolution of conversational AI marketing"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-39746'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">As you might have already guessed, Artificial Intelligence (AI) is taking things even further by introducing Conversational Marketing. This new strategy puts the emphasis on the customer journey, where all measures are taken to build stronger customer relationships, by providing customers with a personalised online experience through conversation.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How does it work?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well, by using different tools such as live chat, messaging apps and chatbots, this strategy engages the customer in dialogues. To put the technical specs simply, AI marketing adjusts and learns how people like to communicate, making conversations smoother, more engaging, and personalised to strengthen connections and bonds with customers. You have the option to either establish it under your brand&#8217;s name or create a genuine digital assistant. Consider \u201cKate\u201d, the virtual assistant of banking app KBC, that helps you on the spot with all your problems and difficulties.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An important difference with <\/span><a href=\"https:\/\/thedotsociety.be\/ontdek-de-impact-van-chat-gpt-de-revolutionaire-ai-aangedreven-chatbot-op-je-marketing-en-bedrijf\/\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\"> is that conversational AI chatbots will understand your customer\u2019s needs and adapt to their wishes by providing personalised tips and recommendations. Businesses can customise the customer experience, providing instant, specific solutions to any questions their audience asks. Some providers of conversational chatbots can be:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tidio live chat and chatbots<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qualified, providing you with lead generation tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MobileMonkey for advanced Facebook chatbots<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although still developing, conversational AI has already provided major benefits and made a significant impact like never seen before. Here are some of the biggest achievements so far:<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. Customer experience optimization<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Due to uninterrupted customer care, your clients can rely on your services 24\/7. Problems can be addressed promptly, providing quick solutions at any time, leading to increased satisfaction.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. More cost-effective than traditional marketing<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There&#8217;s no longer the need to hire and train additional staff for routine tasks. Chatbots can effortlessly handle repetitive processes, alleviating the strain on your existing staff.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. Stronger and more personal customer relationships\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When conversations feel personal and reciprocal, customers or prospects tend to be more forthcoming. Offering them the opportunity to truly connect with your brand inherently boosts customer satisfaction, leading to a higher conversion rate and fostering long-term customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As all of this sounds like the perfect solution for many brands, there are some things you need to keep in mind before incorporating Conversational AI into your business strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trial and error: find out what your customers want and implement this to your advantage. A deeper understanding of the pain points of your online identity is necessary in order to optimise AI to your needs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it fit your needs: one of the key reasons to success is that AI allows each brand to assume a specific tone of voice that suits the brand\u2019s personality. Analysing information, solving problems and optimising customer experiences are an essential part in this. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To finish things off with an example of Conversational Marketing, skincare brand Kiehl\u2019s launched their Messenger Chatbot, that helped customers search for skincare product gifts. From preferences in skincare to suggested items and check-out, everything happened in the same conversation panel. Providing the luxury of not being sent to another page, Kiehl\u2019s managed to provide a seamless shopping experience.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-39763\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2024\/04\/Kiehls-1-300x225.jpeg\" alt=\"\" width=\"444\" height=\"333\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2024\/04\/Kiehls-1-300x225.jpeg 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2024\/04\/Kiehls-1-1030x773.jpeg 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2024\/04\/Kiehls-1-768x576.jpeg 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2024\/04\/Kiehls-1-1536x1152.jpeg 1536w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2024\/04\/Kiehls-1-1500x1125.jpeg 1500w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2024\/04\/Kiehls-1-705x529.jpeg 705w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2024\/04\/Kiehls-1.jpeg 2048w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/from-small-talk-to-big-wins-the-evolution-of-conversational-ai-marketing\/&amp;t=From%20small%20talk%20to%20big%20wins%3A%20The%20evolution%20of%20conversational%20AI%20marketing\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=From%20small%20talk%20to%20big%20wins%3A%20The%20evolution%20of%20conversational%20AI%20marketing&amp;url=https:\/\/thedotsociety.be\/en\/?p=39746\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Ffrom-small-talk-to-big-wins-the-evolution-of-conversational-ai-marketing%2F&amp;description=From%20small%20talk%20to%20big%20wins%3A%20The%20evolution%20of%20conversational%20AI%20marketing&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2024%2F04%2F22-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=From%20small%20talk%20to%20big%20wins%3A%20The%20evolution%20of%20conversational%20AI%20marketing&amp;url=https:\/\/thedotsociety.be\/en\/from-small-talk-to-big-wins-the-evolution-of-conversational-ai-marketing\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=From%20small%20talk%20to%20big%20wins%3A%20The%20evolution%20of%20conversational%20AI%20marketing&#038;body=https:\/\/thedotsociety.be\/en\/from-small-talk-to-big-wins-the-evolution-of-conversational-ai-marketing\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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