{"id":39604,"date":"2024-03-14T08:42:36","date_gmt":"2024-03-14T08:42:36","guid":{"rendered":"https:\/\/thedotsociety.be\/?p=39604"},"modified":"2024-03-14T08:42:37","modified_gmt":"2024-03-14T08:42:37","slug":"how-to-improve-your-email-deliverability","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/how-to-improve-your-email-deliverability\/","title":{"rendered":"How to improve your email deliverability"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-39604'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">To make sure your email delivers well in the inbox of your subscribers, it\u2019s important to work on the deliverability of your e-mail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are four main points to keep in mind to improve your overall email deliverability:\u00a0<\/span><\/p>\n<h3><b>1. Sending habits<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure you make use of a certain timing \/ consistency when sending out your emails. By this we mean that if you send 2 emails a week, make sure you have two dedicated sending days for example every Monday and Thursday. Of course this can change in months where there are promotions \/ actions.\u00a0 Having a consistent sending schedule creates credibility with your subscribers and has a positive impact on the open rate and CTR.\u00a0<\/span><\/p>\n<h3><b>2. Who you send to\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At the beginning it\u2019s important to \u2018warm up\u2019 your account which you can do by sending out to your engaged segment. By warming up your account you avoid that\u00a0 your emails end up in the SPAM folder. With engaged segment we mean a segment of people who opened your emails in the last 30 days. You can then gradually expand this segment to 60 days. Besides that, it&#8217;s also important to send out emails that are relevant for your receiver, so think about this when you send out emails to your whole email list. From the moment you see that your deliverability is going down make sure to start sending out again to your engaged segment. Keep this going for a couple of weeks (depending on how many emails you send out on a monthly basis).\u00a0<\/span><\/p>\n<h3><b>3. Content of your email <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An emailprovider scans your content to make sure you are not SPAM. This is based on several metrics for example: is your email not too long, is the file not too heavy (max. 100 KB) etc.\u00a0<\/span><\/p>\n<h3><b>4. Sending infrastructure<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To have a healthy sending infrastructure you need to implement a dedicated sending domain and implement a DMARC authentication in your records. By using a dedicated sending domain you can send out emails from your brand\u2019s domain.\u00a0<\/span><\/p>\n<p>_<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to regularly clean your subscriber list, which you can do via <\/span><a href=\"https:\/\/thedotsociety.be\/en\/sunsetting\/\"><span style=\"font-weight: 400;\">a sunset flow<\/span><\/a><span style=\"font-weight: 400;\">. Via this flow we are going to target subscribers that are no longer engaged with our emails to see if we can trigger them to be engaged again. If not, we will suppress their profiles. By suppressing their profile we ensure that we will no longer approach them with our emails and that we will no longer pay for them.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, it\u2019s important to make it easy for subscribers to unsubscribe, even though it may seem counterintuitive. Why? Well if someone is not engaged \/ interested in our emails anymore, it\u2019s better to lose them so they don\u2019t have a bad influence on the overall deliverability of our account. Therefore don\u2019t make it too difficult for them to unsubscribe. . It\u2019s also a best practice to make the button to unsubscribe a bit bigger in your sunset flow emails because they are already less engaged when they come in the flow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still have questions or looking for a new email strategy? Read <\/span><a href=\"https:\/\/thedotsociety.be\/en\/the-importance-of-email-marketing\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> about the importance of email marketing. Besides that, as a golden Klaviyo partner we are more than happy to help you with an introduction to Klaviyo and see how this platform can help grow your business!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/how-to-improve-your-email-deliverability\/&#038;t=How%20to%20improve%20your%20email%20deliverability' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=How%20to%20improve%20your%20email%20deliverability&#038;url=https:\/\/thedotsociety.be\/en\/?p=39604' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fhow-to-improve-your-email-deliverability%2F&#038;description=How%20to%20improve%20your%20email%20deliverability&#038;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2024%2F03%2FTEMPLATE-Blogpost-Banner-Website-NLENG-1-705x385.png' aria-hidden='false' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Pinterest' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=How%20to%20improve%20your%20email%20deliverability&#038;url=https:\/\/thedotsociety.be\/en\/how-to-improve-your-email-deliverability\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=How%20to%20improve%20your%20email%20deliverability&#038;body=https:\/\/thedotsociety.be\/en\/how-to-improve-your-email-deliverability\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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