{"id":32955,"date":"2023-09-20T08:58:24","date_gmt":"2023-09-20T08:58:24","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=32955"},"modified":"2024-01-31T07:59:26","modified_gmt":"2024-01-31T07:59:26","slug":"unlocking-the-power-of-ga4-key-differences-you-need-to-know","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/unlocking-the-power-of-ga4-key-differences-you-need-to-know\/","title":{"rendered":"Unlocking the Power of GA4: Key Differences You Need to Know"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-32955'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">In the ever-evolving world of digital analytics, staying ahead of the game is key. Google Analytics, the go-to tool for tracking website performance, has undergone a significant transformation with the introduction of Google Analytics 4 (GA4). This revolutionary update brings a lot of changes that are redefining the way we measure online success. Let&#8217;s dive into the main differences between Universal Analytics (UA) and GA4 that every digital marketer and analyst should be aware of.<\/span><\/p>\n<h3>1. The way things are measured: sessions &#038; page views vs. events<\/h3>\n<p><span style=\"font-weight: 400;\">In UA, data collection is centred around sessions and page views. If you wanted to track additional actions, you had to set up specific &#8216;events&#8217; for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA4, on the other hand, relies entirely on &#8216;events&#8217; for data measurement. This shift makes Google Tag Manager (GTM) even more crucial for comprehensive tracking.<\/span><\/p>\n<h3>2. Event categories overview<\/h3>\n<p><span style=\"font-weight: 400;\">GA4 offers a diverse range of automatically collected events (ad_click, ad_exposure, ad_impression, app_exception, file_download, first_open, first_visit, in_app_purhase, page_view, screen_view) , enhanced measurement events (Page_view, scroll, click, view_search_results, video_start, file_download, .. ) , recommended events (purchase, add_to_cart, begin_checkout, add_payment_info,.. ), and custom events.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short: from ad interactions to purchases and custom actions, GA4 has you covered with the endless event tracking options. On top of this you can fully optimize your events strategy to your own needs and determine which events you would like to track as goals. <\/span><\/p>\n<h3>3. Cookies evolution: 3rd party vs. 1st party<\/h3>\n<p><span style=\"font-weight: 400;\">In UA, everything revolved around 3rd party cookie IDs. This limitation meant that if a user switched devices, they appeared as a &#8220;new visitor.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA4 takes a different approach, using 1st party cookies, Google signals, device IDs, and predictive modelling. This allows for seamless tracking across devices, leading to more accurate analyses of &#8216;new vs. returning users.&#8217;<\/span><\/p>\n<h3>4. Unified tracking for apps and websites<\/h3>\n<p><span style=\"font-weight: 400;\">Gone are the days of managing separate properties for app and website tracking. GA4 offers the ability to track both within the same account, offering deeper insights into the entire customer journey.<\/span><\/p>\n<h3>5. Customization revolution<\/h3>\n<p><span style=\"font-weight: 400;\">UA had its customization limitations, but GA4 breaks those boundaries. Whether you prefer simplicity or complexity, GA4&#8217;s customization options are nearly limitless. Our dotters are more than happy to discuss your needs and customize the tracking accordingly..<\/span><\/p>\n<h3>6. Predictive Insights: looking to the future<\/h3>\n<p><span style=\"font-weight: 400;\">While UA primarily focused on tracking past data, GA4 harnesses the power of machine learning to predict future user behavior. Imagine creating an audience of potential purchasers and actively targeting them in your ads \u2013 GA4 makes it possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t forget: GA4 seamlessly integrates with Google Ads, presenting a significant opportunity we&#8217;re yet to fully exploit. <\/span><\/p>\n<h3>7. Session definitions: UA vs. GA4<\/h3>\n<p><span style=\"font-weight: 400;\">In UA, a session begins when users visit a website and ends after 30 minutes of inactivity, at midnight, or with new UTM parameters. For instance, clicking through from google organic and then via email within 30 minutes would count as two sessions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In GA4, a session starts with user activity and also ends after 30 minutes of inactivity. However, it does not reset at midnight, and new UTM parameters do not trigger a new session. This ensures a more continuous view of user interactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, GA4 is not just an update; it&#8217;s a transformation of how we understand and utilize web analytics. It provides more comprehensive tracking, predictive insights, and greater flexibility. Embracing these differences will undoubtedly lead to more informed decisions and a deeper understanding of your digital audience. If you didn\u2019t upgrade to GA4 yet? Our dotters are more than happy to guide you and unlock the future of analytics today!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/unlocking-the-power-of-ga4-key-differences-you-need-to-know\/&amp;t=Unlocking%20the%20Power%20of%20GA4%3A%20Key%20Differences%20You%20Need%20to%20Know\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Unlocking%20the%20Power%20of%20GA4%3A%20Key%20Differences%20You%20Need%20to%20Know&amp;url=https:\/\/thedotsociety.be\/en\/?p=32955\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Funlocking-the-power-of-ga4-key-differences-you-need-to-know%2F&amp;description=Unlocking%20the%20Power%20of%20GA4%3A%20Key%20Differences%20You%20Need%20to%20Know&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2023%2F09%2F06_GA4-1-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Unlocking%20the%20Power%20of%20GA4%3A%20Key%20Differences%20You%20Need%20to%20Know&amp;url=https:\/\/thedotsociety.be\/en\/unlocking-the-power-of-ga4-key-differences-you-need-to-know\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Unlocking%20the%20Power%20of%20GA4%3A%20Key%20Differences%20You%20Need%20to%20Know&#038;body=https:\/\/thedotsociety.be\/en\/unlocking-the-power-of-ga4-key-differences-you-need-to-know\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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