{"id":32840,"date":"2023-09-06T10:32:40","date_gmt":"2023-09-06T10:32:40","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=32840"},"modified":"2024-01-31T08:01:05","modified_gmt":"2024-01-31T08:01:05","slug":"gofluo-tiktok-roadmap","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/gofluo-tiktok-roadmap\/","title":{"rendered":"GOFLUO &#8211; TikTok Roadmap"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-32840'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>GOFLUO &#8211; the story<\/h3>\n<p><span style=\"font-weight: 400;\">GOFLUO stands as a beacon in the realm of <\/span><b>urban reflective fashion and accessories<\/b><span style=\"font-weight: 400;\">\u2014a distinguished brand that you might have encountered while traversing the streets of Antwerp, Berlin, or even the sidewalks of New York.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded by Julie Vets <\/span><b>in 2016<\/b><span style=\"font-weight: 400;\">, GOFLUO has blossomed into an international sensation, boasting over <\/span><b>300 vendors across 10 countries and a thriving online webshop.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as innovative as their products, GOFLUO&#8217;s essence is ingrained in the DNA of the company culture. With an eye toward investing in the customers of tomorrow, GOFLUO embarked on its <\/span><b>TikTok journey in 2022<\/b><span style=\"font-weight: 400;\"> under the guidance of The Dot Society.<\/span><\/p>\n<h3>Strategic Evolution:<\/h3>\n<p><span style=\"font-weight: 400;\">Starting from humble beginnings, initial TikTok results were less promising. However, each setback served as a lesson, guiding us away from ineffective strategies (detailed insight provided in the full case study below).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, our perseverance has brought us to this point. With a strategic approach to crafting content aligned with the brand identity, TikTok has seamlessly integrated into GOFLUO&#8217;s internal culture. Having honed our organic strategy and gained insight into effective content, GOFLUO ventured into advertising on the platform. <\/span><b>The objective: <\/b><span style=\"font-weight: 400;\">bolster brand awareness and tap into new target audiences across core markets.<\/span><\/p>\n<p><b>Achieved milestones:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organic posts<\/b><span style=\"font-weight: 400;\"> consistently score up to 1000 views, with 50+ likes and 10 saves.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok\u2019s CPMs are lower than \u20ac1, very interesting channel for us as a brand in terms of brand awareness.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressive CTR\u2019s of +1,5%, prove we are reaching the right audience with a low cost per click of <\u20ac0,20 (even in cold audiences!). If we compare this with META, we see cost per clicks of \u20ac0,4 on average and on google this can go up to \u20ac0,6 (to reach new audiences and depending on your product\/competition).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In just 3 months, we turned interactions into conversions in Belgium.\u00a0<\/span><\/li>\n<\/ul>\n<h3>Eager for More and learn the new TikTok trends?<\/h3>\n<p><span style=\"font-weight: 400;\">Are you intrigued to explore the complete trajectory of the TikTok journey? Want to learn more about the upcoming TikTok trends?\u00a0 We invite you to dive into the comprehensive case study. Kindly share your contact information to access the full paper and delve deeper into GOFLUO\u2019s TikTok experience and get insights on what\u2019s next for TikTok in 2023..<\/span><\/p>\n<div class=\"klaviyo-form-Y9bcyG\"><\/div>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/gofluo-tiktok-roadmap\/&amp;t=GOFLUO%20%E2%80%93%20TikTok%20Roadmap\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=GOFLUO%20%E2%80%93%20TikTok%20Roadmap&amp;url=https:\/\/thedotsociety.be\/en\/?p=32840\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fgofluo-tiktok-roadmap%2F&amp;description=GOFLUO%20%E2%80%93%20TikTok%20Roadmap&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2023%2F09%2F07_GoFluo-1-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=GOFLUO%20%E2%80%93%20TikTok%20Roadmap&amp;url=https:\/\/thedotsociety.be\/en\/gofluo-tiktok-roadmap\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=GOFLUO%20%E2%80%93%20TikTok%20Roadmap&#038;body=https:\/\/thedotsociety.be\/en\/gofluo-tiktok-roadmap\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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