{"id":32492,"date":"2023-07-18T14:02:08","date_gmt":"2023-07-18T14:02:08","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=32492"},"modified":"2024-02-07T15:11:10","modified_gmt":"2024-02-07T15:11:10","slug":"revamp-your-e-mail-strategy-implementing-the-3-must-have-flows","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/revamp-your-e-mail-strategy-implementing-the-3-must-have-flows\/","title":{"rendered":"Revamp your e-mail strategy: Implementing the 3 must-have flows"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-32492'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">E-mail marketing, we\u2019ve talked about this topic numerous times, because \u2018the mouth speaks what the heart is full of\u2019 let\u2019s say \ud83d\ude42 For those who are not yet convinced (for some unknown, implausible reason): believe us, it is a <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/the-importance-of-email-marketing\/\"><span style=\"font-weight: 400;\">must-have for your brand<\/span><\/a><span style=\"font-weight: 400;\"> today! It\u2019s the way to go in order to turn your subscribers into loyal fans, and your fans into paying &#038; returning customers. First party data is your long term gold &#038; e-mail marketing is the method to make money while you sleep. Literally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to come to this point, you should first start with an in-depth strategy. Besides the well-known newsletters, it\u2019s also all about creating e-mail marketing flows that are triggered by what your customers do (or don\u2019t do) on your website. These flows are automated sequences of e-mails that send to your customers based on their actions, milestones, or events. Consequently, communication is more personalised, relevant &#038; on the right time, which can boost your engagement, conversions, and revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But where to start? And which flows are crucial to have at the start of your e-mail marketing journey? In this article, we will highlight the 3 essential marketing flows &#038; how to build for maximum results.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3>1. Welcome Series<\/h3>\n<p><span style=\"font-weight: 400;\">A welcome series is a sequence of e-mails that you send to new subscribers who join your e-mail list. It\u2019s your chance to make a killer first impression, introduce your brand story and values, showcase your products and benefits, and entice them to make their first purchase. You can set up different welcome series for different segments of your audience, such as those who sign up from a specific page or with a specific preference for one product category.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips and best practices for creating a welcome series in Klaviyo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set the time delay between each e-mail based on what works best for you. A common practice is to send the first e-mail right after subscription, and then space out the rest by 3-7 days.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a catchy subject line that entices your subscribers to open your e-mail. You can also use emojis, personalised greetings, or urgency expressions to spice it up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Next to the utilisation of high-quality images and videos showcasing your products and style, you can also use user-generated content (UGC) such as customer reviews, testimonials, or social media posts to build trust and social proof.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer an incentive or discount code to encourage your subscribers to make their first purchase. You can also create a sense of urgency or scarcity by adding a countdown timer or limited stock availability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test and optimise your welcome series based on your metrics and feedback. You can use A\/B testing feature to test different elements of your e-mails such as subject lines, images, copy, CTAs, etc.<\/span><\/li>\n<\/ul>\n<h3>2. Abandoned Cart<\/h3>\n<p><span style=\"font-weight: 400;\">An abandoned cart is a sequence of e-mails that you send to customers who leave your website without buying the products they added to their cart. It\u2019s a powerful way to recover lost sales and revenue, as you can remind them of what they left behind and persuade them to come back and complete their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be first in class, implement following tips &#038; tricks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer an incentive or discount code to encourage your customers to complete their purchase. <\/span><a href=\"https:\/\/www.shopify.com\/blog\/abandoned-cart-emails\"><span style=\"font-weight: 400;\">You can also create a sense of urgency or scarcity by adding a countdown timer or limited stock availability<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you have a nice action or upsell trigger going on at the moment, well spread the message! So customers are even more convinced of their next purchase.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement dynamic product blocks<\/span><a href=\"https:\/\/www.shopify.com\/blog\/abandoned-cart-emails\"><span style=\"font-weight: 400;\"> to display the exact products that your customers left in their cart<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">But it doesn\u2019t stop there, because you can even add some personalised product recommendations as well. Via Klaviyo, you are able to use the product recommendation engine which automatically suggests products that are related to or frequently bought with the items in their cart. This way, you can show your customers that you care about their style and help them create a complete outfit. For example, if they left a dress in their cart, you can recommend some shoes, accessories, or jackets that match the dress.<\/span><\/li>\n<\/ul>\n<h3>3. Post-Purchase<\/h3>\n<p><span style=\"font-weight: 400;\">The post-purchase flow is the first step in your aftersales process, via which you can re-approach customers (would like to know more on this, make sure you read <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/the-importance-of-email-marketing\/\"><span style=\"font-weight: 400;\">this<\/span><\/a><span style=\"font-weight: 400;\"> article). It\u2019s your chance to show them some love, get their feedback or reviews, suggest more products they might like, and make them come back for more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By being tailored to someone\u2019s behaviour &#038; preferences, your post purchase flow will perform to its full potential. This can be done in practice by setting up different triggers, time delays, and content from which you can find some best practices below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask your customers for feedback or reviews on their purchase experience or products (and maybe offer a little extra in return). Via the latest update in Klaviyo, Shopify-users are able to use Klaviyo\u2019s in-house platform (dream coming true). Not a Shopify-user, you can use platforms such as Yotpo. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> You can also use Klaviyo\u2019s integrations with platforms like Yotpo to collect and display reviews on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show your appreciation and gratitude to your customers for choosing your brand. You can send them a thank-you e-mail, a birthday e-mail, or a loyalty e-mail to make them feel special and valued.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run a giveaway or a referral program to encourage your customers to spread the word about your brand. You can offer them incentives such as discounts, free products, or loyalty points for referring their friends or family to your website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But e-mail marketing flows don\u2019t stop there. There are many more e-mail marketing flows and strategies that you can use to grow your brand. And we at The Dot Society are here to help you with that. So let\u2019s get started on building your in-depth e-mail marketing strategy today!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/revamp-your-e-mail-strategy-implementing-the-3-must-have-flows\/&amp;t=Revamp%20your%20e-mail%20strategy%3A%20Implementing%20the%203%20must-have%20flows\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Revamp%20your%20e-mail%20strategy%3A%20Implementing%20the%203%20must-have%20flows&amp;url=https:\/\/thedotsociety.be\/en\/?p=32492\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Frevamp-your-e-mail-strategy-implementing-the-3-must-have-flows%2F&amp;description=Revamp%20your%20e-mail%20strategy%3A%20Implementing%20the%203%20must-have%20flows&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2023%2F07%2F09_MailStrategy-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Revamp%20your%20e-mail%20strategy%3A%20Implementing%20the%203%20must-have%20flows&amp;url=https:\/\/thedotsociety.be\/en\/revamp-your-e-mail-strategy-implementing-the-3-must-have-flows\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Revamp%20your%20e-mail%20strategy%3A%20Implementing%20the%203%20must-have%20flows&#038;body=https:\/\/thedotsociety.be\/en\/revamp-your-e-mail-strategy-implementing-the-3-must-have-flows\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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