{"id":32432,"date":"2023-07-06T13:04:07","date_gmt":"2023-07-06T13:04:07","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=32432"},"modified":"2024-02-07T15:06:59","modified_gmt":"2024-02-07T15:06:59","slug":"email-list-building-tactics","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/email-list-building-tactics\/","title":{"rendered":"Email list building tactics"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-32432'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Having first-party data (=data collected directly from customers by the organisation that has a direct relationship with them) becomes more and more important. Especially now when privacy regulations are getting stricter. That\u2019s <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/the-importance-of-email-marketing\/\"><span style=\"font-weight: 400;\">why it is important to invest in email marketing<\/span><\/a> <a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/the-importance-of-email-marketing\/\"><span style=\"font-weight: 400;\">as a brand<\/span><\/a><span style=\"font-weight: 400;\">. Big question here is, how can I grow my mailing list? Well we got the answers for you, so keep on reading!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interesting to know is that every brand is different and so it\u2019s best to build your email list where your ideal customer hangs out. Here is a list of tactical options you can implement to build\u00a0 your mailing list.\u00a0<\/span><\/p>\n<h3>1. Sign-up forms<\/h3>\n<p><span style=\"font-weight: 400;\">The most known way to gather email addresses is via a sign-up form on your website. Most of the brands using a sign-up form, implement a discount or another incentive (free shipping \/ free sample etc) to convince the customer to subscribe for their emails. Good to know is that people who see a sign-up form with discount are 190% more likely to purchase an item from your webshop (Source: Klaviyo). There are different types of sign-up forms that you can use on different parts of your website. More information on this can be found on the website of <\/span><a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/360026474752-Getting-started-with-sign-up-forms\"><span style=\"font-weight: 400;\">Klaviyo<\/span><\/a><span style=\"font-weight: 400;\"> itself.\u00a0<\/span><\/p>\n<h3>2. Brand partnerships<\/h3>\n<p><span style=\"font-weight: 400;\">Brand partnerships are always useful when it comes to gathering new subscribers or even new potential customers. When looking for a partnership it\u2019s important to look for brands that are not your direct competitors but who\u2019s products would fit with your brand. Besides that it\u2019s also interesting to look for brands that are more well-known than your brand. This partnership can translate into different types of collaborations, f.ex: give-aways where people need to subscribe to have a chance to win, a co-branded email subscription on your website, social media content that both partners can use etc.\u00a0<\/span><\/p>\n<h4><\/h4>\n<h3>3. Referral marketing<\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to look far for the best people to make your email list grow, the people we\u2019re referring to are your own customers. You can use a referral program (f.ex. Referral Candy) to give your customers a discount on their next purchase when they convince a friend to subscribe to your mailinglist.\u00a0<\/span><\/p>\n<h3>4. Quizzes<\/h3>\n<p><span style=\"font-weight: 400;\">If you have a wide range of different products that need some more explanation, you can make use of an interactive quiz. For example in the beauty and health industry they use a lot of quizzes to make sure you buy the product that fits you the most. Here, you can ask for an email address in order to receive the result of the quiz. This way you can get to know your customer better and make sure they only receive relevant content. Besides that, once you have their email you can follow up with them in order to push them towards a first purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, there are also a couple of paid ways to make people subscribe to your mailing list:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can promote\u00a0 your subscription and the incentive they are receiving via a paid campaign on Facebook.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leadgen campaign: Klaviyo offers the integration with Facebook, meaning people will automatically receive a confirmation mail that can be customised to your own brand standards. Through the integration the information of the subscriber automatically goes into Klaviyo.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A contest: people need to subscribe as an entry requirement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer marketing: paying an influencer to encourage their subscribers to sign-up.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After growing your mailing list it\u2019s important to really use the information you have and maximise the use of your CRM system. <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/the-impact-of-marketing-automation-on-the-conversion-of-your-webshop\/\"><span style=\"font-weight: 400;\">Here<\/span><\/a><span style=\"font-weight: 400;\"> you can find how you can maximise your conversion through marketing automatization. On the other hand it\u2019s important to send at least 2 relevant mails per month to your engaged subscribers. To keep your subscribers engaged it\u2019s important to only send out emails to your customers that are relevant for them. That information you gather a long the way for example via a quiz on your website. <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/tips-for-boosting-your-newsletters\/\"><span style=\"font-weight: 400;\">Here<\/span><\/a><span style=\"font-weight: 400;\"> you can find some best practices to boost your newsletter. Finally, it\u2019s important to sometimes clean your database, which is possible via <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/sunsetting\/\"><span style=\"font-weight: 400;\">sunsetting<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious on how to put all of the above in practice? 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