{"id":32366,"date":"2023-06-15T07:47:02","date_gmt":"2023-06-15T07:47:02","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=32366"},"modified":"2024-02-07T15:07:27","modified_gmt":"2024-02-07T15:07:27","slug":"tiktok-content-trends-to-hop-on","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/tiktok-content-trends-to-hop-on\/","title":{"rendered":"TikTok content trends to hop on"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-32366'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-lfsw61-640d602ea82dfd2f346453fdf06a9a57 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfsw61-640d602ea82dfd2f346453fdf06a9a57\">\n.flex_column.av-lfsw61-640d602ea82dfd2f346453fdf06a9a57{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-lfsw61-640d602ea82dfd2f346453fdf06a9a57 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">TikTok is one of the most popular social media platforms. Although the majority of TikTok users are young, there\u2019s an increasing number of older users on the platform. Currently, 60% of users are over 24 years old, which makes it interesting for many brands. Moreover, due to the intelligent algorithm, it is much easier to go viral on TikTok.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you curious about how to reach the general public in 2023? Which videos and trends attract the most attention? And how to get everything out of the algorithm? Then make sure to read on.<\/span><\/p>\n<h3><\/h3>\n<h3>Content that inspires trust<\/h3>\n<p><span style=\"font-weight: 400;\">TikTok displays content that is specific to a particular community and entertains people. But ultimately, as a brand, you also want people to take action, visit your website and buy your product. How? By building trust. Misleading ads and clickbait content with no value are history. As a brand, you can build trust yourself, but also by working with content creators and influencers. Their content is seen as authentic, they are recognisable and consumers trust that they have their followers&#8217; best interests at heart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trend ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show don&#8217;t sell: tell personal experiences in a fun way (e.g. #pov).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer to creator pipeline: organic videos from fans can easily be amplified into influential ads (e.g. #tiktokmademebuyit). By combining authentic content with e.g. stickers and\/or a product shop, you encourage users to visit your website and facilitate the buying journey.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Content that generates fun<\/h3>\n<p><span style=\"font-weight: 400;\">2023, the aftermath of corona, is all about positive vibes. Both brands and creators need to respond to this need for joy and cheerfulness. It&#8217;s about fun in all its forms: humor, relaxation, luxury&#8230; e.g. give ideas on how people can enjoy your product in a way that gives them more time and space in their lives, or offer them light-hearted, entertaining content that makes them smile. This way, your brand will be more top-of-mind when making the next purchase decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trend ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wellbeing your way: provide everyday life hacks to make time and space for people to have fun (e.g. #innerchild, #hotgirlwalk).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Little luxury: show how people can reward themselves (e.g. #treatyourself, #unwindwithme).<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Content that is community-driven<\/h3>\n<p><span style=\"font-weight: 400;\">The TikTok #ForYouPage displays content that is very strongly linked to the user&#8217;s specific interests and tastes. Moreover, it creates small, niche communities of people who fundamentally understand each other (#SkinTok, #CleanTok, etc.). This strongly differentiates TikTok from other social media platforms. As a brand, think about which communities are interesting and with which content you can appeal to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trend ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask TikTok: provide answers to questions in the community (e.g. #edutok).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bestie Behavior: make videos of yourself during everyday activities (e.g. #getreadywithme).<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Content that capitalises the momentum<\/h3>\n<p><span style=\"font-weight: 400;\">Summer is coming, which also offers small and medium-sized brands the opportunity to reach a large and engaged audience. In fact, during the summer months, TikTok users spend 5% more time on the app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you make the most of this period? First, it is important to use trending hashtags. You can always find these in the <\/span><a href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/pc\/en\"><span style=\"font-weight: 400;\">TikTok Creative Center<\/span><\/a><span style=\"font-weight: 400;\">. Below are some examples of the most viewed summer content:<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-36747  aligncenter\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2023\/06\/tiktoktrends-1030x176.png\" alt=\"\" width=\"556\" height=\"95\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2023\/06\/tiktoktrends-1030x176.png 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2023\/06\/tiktoktrends-300x51.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2023\/06\/tiktoktrends-768x131.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2023\/06\/tiktoktrends-1536x262.png 1536w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2023\/06\/tiktoktrends-2048x349.png 2048w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2023\/06\/tiktoktrends-1500x256.png 1500w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2023\/06\/tiktoktrends-705x120.png 705w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition, it is opportune to start\/invest in advertising. You can create visibility and awareness among new target groups at a time when advertising is relatively cheap but engagement is high! This way, you are already planting seeds for the high season.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\ud83d\ude80<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, hopefully you are inspired to get started with these trends yourself. Of course, the Dotters are always happy to assist you!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/tiktok-content-trends-to-hop-on\/&amp;t=TikTok%20content%20trends%20to%20hop%20on\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=TikTok%20content%20trends%20to%20hop%20on&amp;url=https:\/\/thedotsociety.be\/en\/?p=32366\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Ftiktok-content-trends-to-hop-on%2F&amp;description=TikTok%20content%20trends%20to%20hop%20on&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2023%2F06%2F11_TikTokTrends-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=TikTok%20content%20trends%20to%20hop%20on&amp;url=https:\/\/thedotsociety.be\/en\/tiktok-content-trends-to-hop-on\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=TikTok%20content%20trends%20to%20hop%20on&#038;body=https:\/\/thedotsociety.be\/en\/tiktok-content-trends-to-hop-on\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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