{"id":32218,"date":"2023-04-13T16:32:16","date_gmt":"2023-04-13T16:32:16","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=32218"},"modified":"2024-02-07T15:13:16","modified_gmt":"2024-02-07T15:13:16","slug":"the-importance-of-email-marketing","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-importance-of-email-marketing\/","title":{"rendered":"The importance of email marketing"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-32218'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-lfsw61-640d602ea82dfd2f346453fdf06a9a57 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfsw61-640d602ea82dfd2f346453fdf06a9a57\">\n.flex_column.av-lfsw61-640d602ea82dfd2f346453fdf06a9a57{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-lfsw61-640d602ea82dfd2f346453fdf06a9a57 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Email marketing is a highly effective way to both reach and engage with potential and existing customers. Especially nowadays, when privacy regulations have become more strict and first-party data is no longer a nice-to-have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested? Then keep reading to discover the main reasons for investing in email marketing.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High ROI: email marketing has a high Return on Investment (ROI) compared to other marketing channels. Especially with the rising costs on platforms like Meta. This is why it\u2019s key to keep investing in expanding\u00a0 your customer database so that you can reach out to new customers consistently.\u00a0 But of course a platform like Meta stays important to attract new customers that you can later retarget through email marketing.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Direct communication: via email marketing you can directly communicate with your audience and personalise your strategy. This helps you build a stronger relationship between your business and your customer, which can lead to increased loyalty and sales. To personalise your message you can make use of segmentation, we will explain a bit more about this later in the article. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost-effective: as mentioned before, email marketing is relatively low-cost compared to other marketing channels, such as paid advertising. The reason for this is that you only pay a monthly fee instead of advertising costs.\u00a0\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Measurable: email marketing can easily be measured and tracked, which allows businesses to identify the effectiveness of their campaigns, resulting in more data-driven decisions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automation: <\/span><span style=\"font-weight: 400;\">a great advantage of email marketing is automation, which saves you a lot of time and effort. These automations help you maximise your conversions.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As a golden Klaviyo partner, we highly recommend using this platform to start your journey in email marketing. We hear you thinking: <\/span><i><span style=\"font-weight: 400;\">&#8216;\u201dWhy Klaviyo instead of Mailchimp?\u201d <\/span><\/i><span style=\"font-weight: 400;\">Well, let&#8217;s quickly take you through the benefits of using Klaviyo.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ease of use: using Klaviyo for the first time can be overwhelming, which could lead you to think its use is more difficult than Mailchimp. In a way this is true, but if your intention is to step up your email marketing game, then Klaviyo is the way to go. The platform offers you a lot of extra and easy-to-use features. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer service \/ support system: as hinted at above, Klaviyo has a very strong support system. They have multiple training and support pages where you can find your answers. Still have a burning question that remains unanswered? No worries, the platform offers a live support chat (paid customers only) that brings you in contact with a Klaviyo agent. In 99% of cases, they have a correct answer ready for you. Besides the chat and support pages, Klaviyo also brings you in contact with a community that will help you further.\n<p><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Integrations: Klaviyo offers integration with a lot of other marketing &#038; ecommerce platforms. Think Shopify, Woocommerce, Magento, Meta, Google Ads, Referralcandy and many more. This way you can send targeted emails across your marketing ecosystem to increase sales, drive repeat sales and build loyalty.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value for money: Klaviyo only makes you pay for the amount of engaged email contacts and monthly sent emails. There <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/sunsetting\/\"><span style=\"font-weight: 400;\">are easy ways<\/span><\/a><span style=\"font-weight: 400;\"> to invest in your engaged audience exclusively, which ensures an accurate and correspondent payment.\n<p><\/span><\/li>\n<li><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/the-impact-of-marketing-automation-on-the-conversion-of-your-webshop\/\"><span style=\"font-weight: 400;\">Automation<\/span><\/a><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">save time by applying one of the numerous options Klaviyo offers to automate your emails in the form of flows. A specific flow will send out an email when someone activates a trigger. For example, sending an automatic email to any new subscriber to your newsletter. Klaviyo both offers the suggestion of multiple automations, and provides the option to build an automated email yourself.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentation: because Klaviyo easily integrates with other e-commerce &#038; marketing platforms, it holds a lot of information about your customers. As a result, you can easily access this information to build different segments. These segments can then be used to send out more personalised campaigns.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In general, we can conclude that both Mailchimp and Klaviyo are useful platforms for getting started in email marketing. Whilst our preference goes out to Klaviyo due to their more advanced features, the choice is up to you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you interested in email marketing and willing to give it a try? Don\u2019t hesitate to contact us as a golden Klaviyo partner for more information!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-f59141a98e85e75b5a92920338aea74f av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-importance-of-email-marketing\/&amp;t=The%20importance%20of%20email%20marketing\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=The%20importance%20of%20email%20marketing&amp;url=https:\/\/thedotsociety.be\/en\/?p=32218\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-importance-of-email-marketing%2F&amp;description=The%20importance%20of%20email%20marketing&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2023%2F04%2F14_EmailImportance-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=The%20importance%20of%20email%20marketing&amp;url=https:\/\/thedotsociety.be\/en\/the-importance-of-email-marketing\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20importance%20of%20email%20marketing&#038;body=https:\/\/thedotsociety.be\/en\/the-importance-of-email-marketing\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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