{"id":32141,"date":"2023-02-20T08:24:23","date_gmt":"2023-02-20T08:24:23","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=32141"},"modified":"2024-02-07T15:17:52","modified_gmt":"2024-02-07T15:17:52","slug":"action-plan-for-online-business-to-tackle-rising-inflation-and-still-grow-in-2023","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/action-plan-for-online-business-to-tackle-rising-inflation-and-still-grow-in-2023\/","title":{"rendered":"Action plan for online business to tackle rising inflation and still grow in 2023."},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-32141'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-lfsw61-640d602ea82dfd2f346453fdf06a9a57 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfsw61-640d602ea82dfd2f346453fdf06a9a57\">\n.flex_column.av-lfsw61-640d602ea82dfd2f346453fdf06a9a57{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-lfsw61-640d602ea82dfd2f346453fdf06a9a57 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Having only just recovered from the impact of COVID19, e-commerce businesses are again being forced to rethink their strategy due to rising inflation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research has shown that the average person is 3 times more concerned about inflation than the coronavirus, which directly affects their online shopping behaviour and thus online business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What should businesses do in 2023 to tackle this problem and still thrive online?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will guide you through a clear action plan with practical tips &#038; tricks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have we got your attention? Great! Now let\u2019s get to business:<\/span><\/p>\n<h3>Action 1 &#8211; Focus on raising customer loyalty<\/h3>\n<p><span style=\"font-weight: 400;\">In the last year, 35% of Shopify businesses have seen cart sizes shrink and 50% are seeing less traffic to their website, lower conversion rates and rising acquisition costs for new potential customers. This however makes sense, keeping in mind the changing marco-economical environment which brings uncertainty upon customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What can you thus do as a business to change the online behaviour?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer lies in building loyal customer relationships. Did you know that the probability of a sale from a new customer is between 5 and 20% versus 60-70% for a returning customer? Did you also know that almost 40% of loyal customers will buy your brand\u2019s products even if they have cheaper options? Yep, we know, mind-blowing!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping this in mind, here are two strategies for building up customer satisfaction:<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price strategically but keep shipping free by:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Expanding free local pickup and delivery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Offering discounts via product bundles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Adding subscriptions or memberships<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u21d2 This way, shoppers will order more often, buy more expensive items and increase their average order value!<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce overhead costs with automations. Simplifying the processes within your business will reduce the risk of human errors and free up resources for your business. For example: instead of having a team of multiple employees for handling customer service on all platforms, look into the possibility of an all-in-one CRM tool. This way, only one person can be in charge of this tool and the other team members can be used for other tasks.<\/span><\/li>\n<\/ol>\n<h3>Action 2 &#8211; Accelerate long-term growth plans<\/h3>\n<p><span style=\"font-weight: 400;\">Worldwide, brands expect supply chain issues to get worse this year due to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Russian invasion in Ukraine and therefore forcing transportation via longer routes oversea instead of via trains through Russia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lockdowns in the ports of China<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rising inflation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because of this, brands are battling unreliable and pricey supply chains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pivoting your strategy now to invest in logistics will help meet customer demand and lead to stronger networks in the long run. How can you future-proof your logistic networks?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hold more inventory if you can afford to and\/or diversify product sources to reduce reliance on individual partners. Finding new suppliers, sourcing products from multiple suppliers or countries and sourcing products and raw materials closer to home are all ways in the right direction!<\/span><\/li>\n<\/ol>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce return rates by increasing customer confidence.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Did you know that customers, worldwide, return on average 20 to 30% of their online purchases versus only 8 to 10% for in-store purchases?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Instead of just starting by charging your customers for returns, why not try one of these simple tactics?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Provide detailed product descriptions on your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Provide 360\u00b0 product views, on both desktop and mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Include customer reviews\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Make use of Augmented Reality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Try out livestream shopping<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3>Action 3 &#8211; Experiment with brand collaborations<\/h3>\n<p><span style=\"font-weight: 400;\">With rising privacy regulations, brands are realising the power of first-party data to offer more relevant and personalised content to their customers. By sharing audiences through collaborations, you can easily reach new customers, earn their trust quickly and tackle rising acquisition costs within paid channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you bring collabs to life in 2023?<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build collabs with brands as well as with individual influencers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">1 in 3 shoppers say that recommendations from influencers matter more to them than recommendations from friends and family. But remember that your actual customers can be your influencers as well. User-generated content can be almost 9 times more impactful than influencer marketing. <\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rethink your loyalty program together with other brands.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here are 4 steps to start a collab-driven loyalty program, which can easily be set up via our favourite email marketing platform, Klaviyo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Identify brands that resonate with your customer base and offer complementary products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Invite another brand\u2019s fans into an offer, special discounts or early access to a drop or collab.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Determine how customers can prove that they are a fan of your brand so that they can access the exclusive opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Expand your collab network regularly to encourage repeat purchases and give customers a reason to stay in the program.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><i><span style=\"font-weight: 400;\">Source: Shopify plus\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">We hope to have given you the right motivation and tips to move forward in 2023 and keep on scaling up your online business!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any specific questions or wondering how The Dotters can help you with a tailor-made online strategy? 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