{"id":32033,"date":"2022-12-06T08:07:28","date_gmt":"2022-12-06T08:07:28","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=32033"},"modified":"2024-02-07T15:26:32","modified_gmt":"2024-02-07T15:26:32","slug":"6-tips-to-take-your-organic-instagram-to-the-next-level","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/6-tips-to-take-your-organic-instagram-to-the-next-level\/","title":{"rendered":"6 tips to take your organic Instagram to the next level."},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-32033'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">As we&#8217;ve highlighted in our previous articles, investing in your owned\/earned and paid media mix is crucial for your brand. Maintaining your social media organically, while reaching a lot of new audiences is crucial to show your identity and dynamism.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, consumers are looking for authenticity and honesty. So it is important to highlight the opinions of your consumers, behind the scenes of your business, and most importantly the honesty about your brand and products. That&#8217;s why we like to give you the tips &amp; tricks that will take your Instagram to the next level.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Appeal to your ideal customer via your bio\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your bio is the first thing your ideal followers\/customers will see next to the feed. Here it is very important that this immediately makes a good impression as this is seen as kind of a business card. Your bio makes it clear who you are and what you do. It is also possible to place a link that leads to your website. You can also use an app to share more links in your bio, like Linktree or Linkpop.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your bio appeals directly to your visitors. Short and simple is the way to go. Emoji&#8217;s can certainly be used depending on what you like to use in captions and how your brand is positioned.\u00a0<\/span><\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">What are things you can include in your bio?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your name\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who you are<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What you do<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Address\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opening hours\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTA\/ USP&#8217;S<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any hashtags\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Couple of examples from our clients:\u00a0<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone size-medium wp-image-32036\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/IMG_0917-300x149.jpg\" alt=\"\" width=\"300\" height=\"149\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0917-300x149.jpg 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0917-1030x512.jpg 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0917-768x382.jpg 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0917-705x350.jpg 705w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0917.jpg 1284w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-32038\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/IMG_0919-300x161.jpg\" alt=\"\" width=\"300\" height=\"161\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0919-300x161.jpg 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0919-1030x553.jpg 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0919-768x412.jpg 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0919-705x378.jpg 705w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0919.jpg 1284w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-32040\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/IMG_0920-300x137.jpg\" alt=\"\" width=\"300\" height=\"137\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0920-300x137.jpg 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0920-1030x471.jpg 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0920-768x351.jpg 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0920-705x322.jpg 705w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0920.jpg 1284w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-32042\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/IMG_0922-300x163.jpg\" alt=\"\" width=\"300\" height=\"163\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0922-300x163.jpg 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0922-1030x559.jpg 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0922-768x417.jpg 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0922-705x383.jpg 705w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/IMG_0922.jpg 1284w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Next to that it\u2019s recommended to add highlights underneath your bio so that your followers can see more about your brand. Below are some fun highlights to give your Instagram a bit more life.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Team\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work trips\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behind the scenes\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your orders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Press\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shoots\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You (share your followers their stories where you were tagged in.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8230;<\/span><\/li>\n<\/ul>\n<h3><i><span style=\"font-weight: 400;\">2. Hashtags<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Are hashtags worth it or not? The question keeps coming up and the answer is still YES!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hashtags are words used as SEO, so definitely not extinct yet! The important thing is that you make a mix of popular, medium, and unique hashtags. For example, hashtags you created yourself. The higher the popularity the faster your post goes down on this hashtag&#8217;s feed. The more unique, the longer your post will be visible, but will be found less often. So it&#8217;s important to find the perfect mix.\u00a0<\/span><\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">In addition, it is also important to adjust hashtags according to the post that is put online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there is a dress in the picture, it is best not to use hashtags with the words pants, socks, shoes,&#8230;. in it. So especially choose hashtags that really reflect to your business (niche). On stories max 1 hashtag and on feed around 3-4 very strong ones and alternate them per post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hashtags may also definitely be used in stories to reach more people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TIP! Follow the hashtags you use or like a lot and engage with the posts under these hashtags.\u00a0<\/span><br \/>\n<i><\/i><\/p>\n<h3><i><span style=\"font-weight: 400;\">3. Communicate with your followers<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">A point that is fairly obvious but often not done enough. How can you best communicate with your followers?\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use story stickers and ask questions to your followers. A way to find out a little more about what exactly your followers want and are looking for. Who they are exactly and what they value most.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Question sticker<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-32044 size-medium\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-3-300x142.png\" alt=\"\" width=\"300\" height=\"142\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-3-300x142.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-3.png 406w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">What do you guys want to see more of on our page?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">What products would you like to see?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Q&amp;A\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Ask for reviews \u2192 You can share them afterward in next stories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Poll sticker<br \/>\n<img decoding=\"async\" class=\"alignnone size-medium wp-image-32046\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/Mask-Group-4-300x149.png\" alt=\"\" width=\"300\" height=\"149\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-4-300x149.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-4.png 314w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">This or that\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Quiz sticker<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-32048\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/Mask-Group-5.png\" alt=\"\" width=\"291\" height=\"283\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-5.png 291w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-5-36x36.png 36w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><br \/>\n<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Quiz about your company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Quiz about your products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Quiz about your employees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Link sticker<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-32052\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/Mask-Group-7.png\" alt=\"\" width=\"296\" height=\"149\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">CTA\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Direct your followers to a specific page\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Emotion sticker<br \/>\n<img decoding=\"async\" class=\"alignnone size-medium wp-image-32050\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/Mask-Group-6-300x113.png\" alt=\"\" width=\"300\" height=\"113\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-6-300x113.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-6.png 426w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">How are your followers feeling today?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">How do your followers feel about a particular product?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Countdown sticker<br \/>\n<img decoding=\"async\" class=\"alignnone size-medium wp-image-32054\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/Mask-Group-8-300x212.png\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-8-300x212.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-8-260x185.png 260w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/12\/Mask-Group-8.png 340w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">New collection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">New year, new products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Product sticker<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-32056\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/12\/Mask-Group-9.png\" alt=\"\" width=\"223\" height=\"66\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Lead your followers directly to your shop\/product<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you get a specific question in your DMs? Communicate this in your story and share the answer with everyone. This way you come across as authentic and give your followers an answer they may have been waiting for.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond to followers who respond to your photos. ( Obviously \ud83d\ude0a) But it is not always done. Always try to respond with more than 3 words and as little as possible with just emojis. This way your engagement goes up and that&#8217;s super important!<\/span><\/li>\n<\/ul>\n<h3><i><span style=\"font-weight: 400;\">4. Shoppable feed\u00a0<\/span><\/i><i><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">People don&#8217;t like to take too many steps to get to their final destination. So why not make it as easy as possible for your followers? Let them click through to the product shown in your photo in 1 click. That way, followers will convert faster because they won&#8217;t have to go looking for the product again.\u00a0<\/span><i><\/i><\/p>\n<h3><i><span style=\"font-weight: 400;\">5. Collaborations<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Growing on your own is not so easy. Together you reach much more. So take advantage of each other&#8217;s reach and work together with influencers, content creators, ambassadors or even other brands&#8230; Today, Instagram users are not only looking for a product, but also how to use\/style\/&#8230; these products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why collaborating with Influencers\/ content creators is definitely interesting. They have the target audience you want to reach and the niche your business is under. Find someone who is heavily involved in your company&#8217;s industry and partner with them. They will create content for your business in a way that the influencer&#8217;s followers are used to. This will come across as authentic and you will reach a certain audience immediately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also agree with the influencer to do a &#8220;collaborated post.&#8221; This way the post will end up on both accounts and you will start getting more likes\/comments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you prefer not to collaborate with influencers? Then you still have your loyal customers who can also be known as ambassadors. How can you make the most of this? Give your customers a reason to put your product online. Make use of a certain hashtag they should use when posting about your brand\/product. Link a giveaway to this to convince the customer to post something. This way, friends\/followers of that customer will start seeing your brand, and your company&#8217;s name will become known to more people.\u00a0<\/span><i><\/i><\/p>\n<h3><i><span style=\"font-weight: 400;\">6. Use video to educate consumers<\/span><\/i><i><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Today&#8217;s consumer is drawn in by content that answers his\/her questions. And what better way than to explain everything through a short\/educational video? The hype is real!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you make a good educational video?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTA\/ hook in the first 3 seconds of your video (this way you immediately get the viewer&#8217;s attention). E.g. Discount code at the end of the video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work in steps e.g. 3 ways to style our jeans, 5 reasons why you should apply sunscreen,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it short and to the point<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have fun! Followers still like to see a real face with real emotions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">End with a CTA: shop now, discover more, &#8230;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">TIP! Reuse this content for other social media channels! TikTok, Pinterest, Youtube, &#8230; Don&#8217;t work harder, work smarter \ud83d\ude09<\/span><\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">Questions about organic growth or wondering how we can help you? 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