{"id":31975,"date":"2022-10-19T14:55:37","date_gmt":"2022-10-19T14:55:37","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=31975"},"modified":"2024-02-07T15:56:52","modified_gmt":"2024-02-07T15:56:52","slug":"pinterest-is-more-than-just-an-inspiration-platform-pinterest-boosts-sales-a-new-roi-return-on-inspiration-is-born","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/pinterest-is-more-than-just-an-inspiration-platform-pinterest-boosts-sales-a-new-roi-return-on-inspiration-is-born\/","title":{"rendered":"Pinterest boosts sales: a new ROI &#8211; Return on Inspiration \u2013 is born!"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31975'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Everyone is looking forward to the holidays, yet everything will be different this year. After 2.5 years with Covid 19 and many restrictions, people are looking forward more than ever to parties, celebrating again, getting outside and being together. The holidays will be different: more dynamic, more personal and more exclusive than ever before. This year&#8217;s parties should be extra special to make up for previous years. That\u2019s why people are willing to spend more and are searching inspiration more than ever to add new elements to their existing traditions.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we talk about inspiration, we think of Pinterest, the number one inspiration platform. Inspiration gives people ideas and at the same time moves people toward purchasing decisions. Mostly women look for new trends and inspiration through this platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What sets Pinterest apart from other channels is that people on this platform are very open-minded. People may not know exactly what they are looking for when they land on Pinterest, but they know it when they see it. Therefore, 97% of searches on Pinterest are unbranded, in other words not brand related. This gives different brands on Pinterest equal chances to be chosen. Pinterest provides 10x more branded searches outside the platform. Conclusion: A trigger moment occurs on this platform where people move from inspiration to realization and Pinterest actually helps making a decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest has \u201csuper shoppers\u201d and \u201csuper gifters\u201d. Pinterest shoppers are different: they are always shopping and spend larger amounts while shopping. To reach Pinterest shoppers, here are some important tools to get the most out of Pinterest for your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timing is key. Start creating boards that are inspiring for the holiday season. The earlier the better the results. People make their shopping lists before the holidays: you want to make sure your pins are on them. For example, an interior design brand can focus on end-of-year gifts while a clothing brand can focus on party outfits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create idea pins with gift tips <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/start-today-with-idea-pins-via-our-tips\/\"><span style=\"font-weight: 400;\">(take a look at <\/span><span style=\"font-weight: 400;\">our article<\/span><span style=\"font-weight: 400;\"> on idea pins).<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include important keywords and hashtags related to Christmas and year-end celebrations or gift ideas in the new pins.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capitalize on multiple small moments such as, for example, an advent calendar, last minute gifts, etc. By capitalizing on these different trends and topics, you can increase your target audience and reach more people with your offerings.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-39017\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/10\/Pinterest-boosts-sales-\u2026-999x1030.png\" alt=\"\" width=\"999\" height=\"1030\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/10\/Pinterest-boosts-sales-\u2026-999x1030.png 999w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/10\/Pinterest-boosts-sales-\u2026-291x300.png 291w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/10\/Pinterest-boosts-sales-\u2026-768x792.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/10\/Pinterest-boosts-sales-\u2026-36x36.png 36w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/10\/Pinterest-boosts-sales-\u2026-684x705.png 684w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/10\/Pinterest-boosts-sales-\u2026.png 1333w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: Pinterest Webinar Holiday Season Q4<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, ads in inspirational environments like Pinterest can also lead to meaningful results. Inspiring platforms drive decisions, and when people feel inspired, they are also more likely to take action. So whether you&#8217;re working on brand awareness, consumer trust or conversions, the decisions you make today determine tomorrow.\u00a0 Therefore, thanks to Pinterest, we have a new ROI: Return On Inspiration.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/pinterest-is-more-than-just-an-inspiration-platform-pinterest-boosts-sales-a-new-roi-return-on-inspiration-is-born\/&amp;t=Pinterest%20boosts%20sales%3A%20a%20new%20ROI%20%E2%80%93%20Return%20on%20Inspiration%20%E2%80%93%20is%20born%21\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Pinterest%20boosts%20sales%3A%20a%20new%20ROI%20%E2%80%93%20Return%20on%20Inspiration%20%E2%80%93%20is%20born%21&amp;url=https:\/\/thedotsociety.be\/en\/?p=31975\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fpinterest-is-more-than-just-an-inspiration-platform-pinterest-boosts-sales-a-new-roi-return-on-inspiration-is-born%2F&amp;description=Pinterest%20boosts%20sales%3A%20a%20new%20ROI%20%E2%80%93%20Return%20on%20Inspiration%20%E2%80%93%20is%20born%21&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F10%2FEngels-7-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Pinterest%20boosts%20sales%3A%20a%20new%20ROI%20%E2%80%93%20Return%20on%20Inspiration%20%E2%80%93%20is%20born%21&amp;url=https:\/\/thedotsociety.be\/en\/pinterest-is-more-than-just-an-inspiration-platform-pinterest-boosts-sales-a-new-roi-return-on-inspiration-is-born\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Pinterest%20boosts%20sales%3A%20a%20new%20ROI%20%E2%80%93%20Return%20on%20Inspiration%20%E2%80%93%20is%20born%21&#038;body=https:\/\/thedotsociety.be\/en\/pinterest-is-more-than-just-an-inspiration-platform-pinterest-boosts-sales-a-new-roi-return-on-inspiration-is-born\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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