{"id":31882,"date":"2022-09-21T13:05:43","date_gmt":"2022-09-21T13:05:43","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=31882"},"modified":"2024-01-30T08:15:11","modified_gmt":"2024-01-30T08:15:11","slug":"performance-max-our-first-results-insights","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/performance-max-our-first-results-insights\/","title":{"rendered":"Performance Max: our first results &#038; insights"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31882'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">At the start of 2022, Google launched a brand new campaign type: the Performance Max. In a nutshell: one campaign that focuses on maximizing your goals by combining all existing Google Ads campaign types, namely Shopping ads, Search ads, Youtube ads, Display ads, Discovery ads and ads in Gmail &#038; Maps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A big thing, which is fully supported by Google&#8217;s smart algorithms which provide the best combinations between all these possibilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For us, as digital marketers, this was an exciting change as on the one hand it can deliver the best results, but on the other hand it reduces our manual control and also insights. And it is the latter that makes us less happy, as we at The Dot Society are always looking for the best results in targeting, visuals &#038; copy and want to be fully informed about them. Hence we immediately set to work, so that today we can share our first results with you.\u00a0<\/span><\/p>\n<h3>Strategy<\/h3>\n<p><span style=\"font-weight: 400;\">For several of our clients we started setting up asset groups containing text, images, products and videos. We also launched multiple of these asset groups to test them against each other, but also to add different target groups. This created insights on best practices in targeting.<\/span><\/p>\n<h3>Results so far<\/h3>\n<p><span style=\"font-weight: 400;\">By implementing the above strategy, there are three indicators that we can look at in order to assess the results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click through rate (CTR) : how easily \/ quickly people click through on our ads compared to all other non-branded campaigns (*Search, Shopping, Display, Video)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversion rate (CVR): how easily \/ quickly will people perform a conversion compared to all other non-branded campaigns<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Return on ad spend: how many euros do I get back after investing \u20ac1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of CTR &#038; CVR, we do not see significant progress today,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">but the main KPI (ROA) is making tremendous progress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We see an average increase of +154%, which indicates that investing your \u20ac1 in a Performance max campaign generates \u20ac1.5 more compared to other campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you ask us, not a bad start at all &#038; we are very curious to see what else Performance max can offer us.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/performance-max-our-first-results-insights\/&amp;t=Performance%20Max%3A%20our%20first%20results%20%26%20insights\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Performance%20Max%3A%20our%20first%20results%20%26%20insights&amp;url=https:\/\/thedotsociety.be\/en\/?p=31882\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fperformance-max-our-first-results-insights%2F&amp;description=Performance%20Max%3A%20our%20first%20results%20%26%20insights&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F09%2F15_GoogleLens-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Performance%20Max%3A%20our%20first%20results%20%26%20insights&amp;url=https:\/\/thedotsociety.be\/en\/performance-max-our-first-results-insights\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Performance%20Max%3A%20our%20first%20results%20%26%20insights&#038;body=https:\/\/thedotsociety.be\/en\/performance-max-our-first-results-insights\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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