{"id":31814,"date":"2022-09-05T08:31:06","date_gmt":"2022-09-05T08:31:06","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=31814"},"modified":"2024-01-31T08:20:35","modified_gmt":"2024-01-31T08:20:35","slug":"the-power-of-pre-order","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-power-of-pre-order\/","title":{"rendered":"The power of pre-order"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31814'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Do you have an online business? And have you ever launched a pre-order campaign? If the answer is &#8216;no&#8217; to the second question, this article will tell you more about why you should incorporate a pre-order campaign in your strategy &#038; what benefits it can bring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For an e-commerce business, it is extremely important to give your consumers the best possible shopping experience, to sell as much as possible and to get products out the door as quickly as possible. Pre-orders can be a powerful tool to achieve these goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to a pre-order campaign, it is possible to create hype around a product. The most successful online businesses (B2C) build up a hype among their existing customers about new products before they are actually available. This leads to enthusiasm &#038; excitement around the product.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Main advantages of pre-orders\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">More sales <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Because of e-commerce, consumers have more options than ever before. Every product is available within a single click. This means that there is a lot of competition for sellers. If a product is out of stock in your webshop, chances are that the potential customer will simply go to one of your competitors and buy the product there. That is why it is good to offer products in pre-order.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Pre-orders help you to capture sales already, regardless of the fact that the products are ready to ship. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In addition, with pre-orders you also have the free choice of receiving payment in the form of a deposit, paying in advance or only once the item is shipped. This choice also depends on your cash flow needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Build a stronger bond with your customer<\/span><\/h3>\n<\/li>\n<\/ul>\n<p>You can also first launch the pre-order campaign to your loyal database via e-mail or via a loyalty program (also take a look at our article on <a style=\"font-size: 16px;\" href=\"https:\/\/thedotsociety.be\/2023\/\/en\/loyalty-program\/\"><span style=\"font-weight: 400;\">the importance of a loyalty program<\/span><\/a><span style=\"font-weight: 400;\">). This not only increases the chance of converting returning visitors but also builds brand loyalty and shows that you are aware of the wishes of your core customer.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Certainty: sales and demand better-predicted<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Thanks to pre-orders, it is possible to turn uncertainty into insight: insight into the actual demand for your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling a physical product involves a lot of risks: investments in research, design, production, and buying your stock. Therefore, understanding the demand for each of your products can only benefit you financially.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent years, many companies have faced problems with their supply chain. Reduce risks of insecure supply chains and store inactive stock through pre-orders. This way, you can effectively predict the minimum production quantities you will need to fulfill orders.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Customers can already look forward to their new favourite product<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Capturing the attention of your audience is harder than ever today, let alone creating enthusiasm for a new product launch\/return of a favorite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where pre-orders can create the hype as a movie trailer can for a new film.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful pre-order campaign therefore certainly contains the following ingredients:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional images of your product + clear CTA &#8216;pre-order&#8217;. Use factory samples or professional photo editing services to create product photos for a product that does not yet exist.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer pre-order incentives: A temporary discount, early bird access or free extras are ideal means to encourage pre-order sales and generate enthusiasm at the same time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote pre-order sales through advertising and social media: spread your pre-order message on the platforms where your target groups are most active.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Set up pre-order\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Convinced of the advantages of pre-orders? Here we give you an overview of the best pre-order apps per platform.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Shopify\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ready to offer pre-orders through your Shopify shop? Then we recommend one of the following pre-order apps in the Shopify App Store:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/apps.shopify.com\/preproduct?locale=nl&#038;shpxid=eac2f895-15E1-42B7-F17A-DCD1B819CB4F\"><span style=\"font-weight: 400;\">PreProduct<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/apps.shopify.com\/pre-order?locale=nl&#038;shpxid=eac2f895-15E1-42B7-F17A-DCD1B819CB4F\"><span style=\"font-weight: 400;\">Pre-Order Manager<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.purpledotprice.com\/\"><span style=\"font-weight: 400;\">Purple Dot<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The apps listed above are reliable apps that can be fully integrated with Shopify.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">WooCommerce\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ready to offer pre-orders but you have a WooCommerce shop? Then we recommend you to follow this link and go through these steps: <\/span><a href=\"https:\/\/woocommerce.com\/document\/pre-orders\/\"><span style=\"font-weight: 400;\">WooCommerce Pre-Orders<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you would like further support and tips &#038; tricks for implementing pre-orders in your strategy, please do not hesitate to contact us!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-power-of-pre-order\/&amp;t=The%20power%20of%20pre-order\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=The%20power%20of%20pre-order&amp;url=https:\/\/thedotsociety.be\/en\/?p=31814\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-power-of-pre-order%2F&amp;description=The%20power%20of%20pre-order&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F09%2FEngels-1-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=The%20power%20of%20pre-order&amp;url=https:\/\/thedotsociety.be\/en\/the-power-of-pre-order\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20power%20of%20pre-order&#038;body=https:\/\/thedotsociety.be\/en\/the-power-of-pre-order\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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