{"id":31760,"date":"2022-08-23T06:59:40","date_gmt":"2022-08-23T06:59:40","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=31760"},"modified":"2025-12-31T13:04:14","modified_gmt":"2025-12-31T13:04:14","slug":"e-commerce-figures-after-covid-19-facts-trends","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/e-commerce-figures-after-covid-19-facts-trends\/","title":{"rendered":"E-commerce figures after COVID-19: Facts &#038; Trends"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31760'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">For retailers and consumers, the COVID-19 pandemic was an incentive to venture into the e-commerce arena. Even among those previously skeptical of buying and selling online, the 2020 crisis left little choice but to shift consumption to the digital sphere. This resulted in 20,000 new online stores in 2020 and 56,000 in 2021. In 2021, nearly two-thirds of the Belgian population indicated that they buy products and services online, up from just over half before the coronavirus outbreak. 2021 also saw a +18% increase in online sales.\u00a0 E-commerce turnover in Belgium has also seen unprecedented results, crossing the \u20ac12 billion mark by the end of 2021.\u00a0 \u00a0 (<\/span><a href=\"https:\/\/www.statista.com\/topics\/4910\/e-commerce-in-belgium\/#dossierKeyfigures\"><i><span style=\"font-weight: 400;\">Source: Statista: E-commerce in Belgium &#8211; statistics and facts)<\/span><\/i><\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Some key figures\u00a0<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-31762\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/08\/E-COMMERCE-NA-COVID-19-300x218.png\" alt=\"\" width=\"300\" height=\"218\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/E-COMMERCE-NA-COVID-19-300x218.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/E-COMMERCE-NA-COVID-19-1030x748.png 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/E-COMMERCE-NA-COVID-19-768x558.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/E-COMMERCE-NA-COVID-19-1536x1116.png 1536w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/E-COMMERCE-NA-COVID-19-2048x1488.png 2048w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/E-COMMERCE-NA-COVID-19-1500x1090.png 1500w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/E-COMMERCE-NA-COVID-19-705x512.png 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.statista.com\/topics\/4910\/e-commerce-in-belgium\/#dossierKeyfigures\"><i><span style=\"font-weight: 400;\">Source: Statista: E-commerce in Belgium &#8211; statistics and facts<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Online buying behavior of the Belgian consumer after COVID-19<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We can already observe some important trends in the online buying behavior of Belgian consumers in the first half of 2022:\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">1. Belgians embrace omnichannel<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">More than half of Belgians say that for products over 25 euros, they will first look up information online about the price. 38% look up online whether the product is available in the store and 47% search the Internet for reviews. Even when shopping in the store itself, 1 in 3 Belgians (31%) check the price via their smartphone, they also check availability and read reviews. In total 17% have bought in the store to be delivered to their home. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/static.comeos.be\/img\/Ecommerce2022.pdf\"><span style=\"font-weight: 400;\">Source: https:\/\/static.comeos.be\/img\/Ecommerce2022.pdf<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">2. Platforms continue to grow\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The number of Belgian merchants using the Bol.com online e-commerce platform has doubled in two years from 2,600 to over 5,400 sales partners. These figures are in line with several studies on the Belgian e-commerce landscape, which show that over the past five years, more and more entrepreneurs have taken the plunge into online sales. Over 88% of Flemish people have made a purchase on Bol.com. Among French speakers, 82% have used Amazon. More than half of all Belgians (59%) use Zalando.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platforms are a success and have a particularly strong market share that continues to grow. <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><a href=\"https:\/\/www.feweb.be\/nl\/nieuws\/bericht\/2022\/06\/24\/Onderzoek-E-commerce-na-corona?originNode=294&amp;originTag=e-commerce\"><i><span style=\"font-weight: 400;\">Source: Febweb.be: Research: E-commerce after Corona<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/p>\n<p><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/marketplaces-as-the-next-step-in-your-international-growth-advantages-and-disadvantages\/\">Discover more<\/a> about Marketplaces as the next step in your international growth: advantages and disadvantages.<\/p>\n<h4><span style=\"font-weight: 400;\">3. Social selling<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Facebook and instagram are the main sources for completing purchases directly from a social media network. If we look only at generation Z, Instagram is in the lead. Although here we can observe an important trend: Tik Tok is already in second place among the generation Z! <\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.statista.com\/topics\/4910\/e-commerce-in-belgium\/#dossierKeyfigures\"><span style=\"font-weight: 400;\">Source: Statista: E-commerce in Belgium &#8211; statistics and facts<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 30% of consumers have bought a product in the past quarter after seeing it on social media, monthly this is 33%. So says research from Klarna. About half of them also buy directly via social media. The main reasons for which customers choose to shop online are that they can save time (77%), compare prices better (76%) and enjoy a wider range and lower prices (71%). More social interaction (84%) and better customer service (75%) are reasons for physical shopping.\u00a0 <\/span><i><span style=\"font-weight: 400;\">(<\/span><\/i><a href=\"https:\/\/www.gondola.be\/nl\/news\/1-op-3-belgen-verleid-tot-aankoop-door-social-media\"><i><span style=\"font-weight: 400;\">Source: Gondola.be: 1 in 3 Belgians seduced to buy by social media<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/the-emerge-of-social-shopping-and-how-to-implement-it-on-your-channels\/\">Discover more<\/a> about the emerge of social shopping and how to implement it on your channels.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Dot Society benchmarks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Looking at The Dot Society benchmarks, we see an overall average growth of <\/span><b>+37% YoY <\/b><span style=\"font-weight: 400;\">in the first part of 2022, thanks to the investments made in the past years and the current year in tactically attracting new customers and transforming them into loyal ones. We do see a clear impact of the reopening of the stores, war in Ukraine and a more expensive cost of living, on the conversion ratio of the average webshop. Here we see a <\/span><b>year-on-year decrease of -25%<\/b><span style=\"font-weight: 400;\">, which indicates that customers use the webshop as a window or think a bit longer about a certain purchase. As a result, we need to look closely at the entire funnel. It becomes more expensive to attract new customers, making it all the more important to increase their customer lifetime value. Depending on whether the company also has a physical store, the numbers may vary. We see a clear movement after Covid that the webshop is often used as a window and the effective conversion being done in the store. As a result, sales can shift again from online to offline. It thus becomes super important to look at your omnichannel data (offline + online sales) and analyse this as a whole instead of 2 separate cilo\u2019s in order to draw the right conclusions. <\/span><i><span style=\"font-weight: 400;\">(Source: The Dot Society benchmarks H1 2022)<\/span><\/i><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/e-commerce-figures-after-covid-19-facts-trends\/&amp;t=E-commerce%20figures%20after%20COVID-19%3A%20Facts%20%26%20Trends\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=E-commerce%20figures%20after%20COVID-19%3A%20Facts%20%26%20Trends&amp;url=https:\/\/thedotsociety.be\/en\/?p=31760\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fe-commerce-figures-after-covid-19-facts-trends%2F&amp;description=E-commerce%20figures%20after%20COVID-19%3A%20Facts%20%26%20Trends&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F08%2FEngels-1-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=E-commerce%20figures%20after%20COVID-19%3A%20Facts%20%26%20Trends&amp;url=https:\/\/thedotsociety.be\/en\/e-commerce-figures-after-covid-19-facts-trends\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=E-commerce%20figures%20after%20COVID-19%3A%20Facts%20%26%20Trends&#038;body=https:\/\/thedotsociety.be\/en\/e-commerce-figures-after-covid-19-facts-trends\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-26655e3be1566ab9da7722c403bf0b70\">\n.flex_column.av-etxyk9-26655e3be1566ab9da7722c403bf0b70{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-26655e3be1566ab9da7722c403bf0b70 av_one_fourth  avia-builder-el-6  el_after_av_one_half  el_before_av_hr  beneden flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><\/div><!--close column table wrapper. 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