{"id":31462,"date":"2022-08-11T09:14:47","date_gmt":"2022-08-11T09:14:47","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=31462"},"modified":"2024-01-31T08:18:03","modified_gmt":"2024-01-31T08:18:03","slug":"start-today-with-idea-pins-via-our-tips","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/start-today-with-idea-pins-via-our-tips\/","title":{"rendered":"Start today with idea pins via our tips!"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31462'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-l6dkoo6l-b5c24f00f517483f52b3524f98814bde '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">There is a new kid in town! Earlier this year Pinterest launched a completely new pin type: the &#8216;idea pins&#8217;. This pin is similar to stories, which we all know from other social media platforms. In this way, Pinterest is also jumping on the bandwagon of &#8216;moving content&#8217; to offer consumers interaction. In addition, this is also an interesting tool for brands to catch the attention of the consumer on the one hand, but also to build engagement on the other.\u00a0<\/span><\/p>\n<h3>What are idea pins?<\/h3>\n<p><span style=\"font-weight: 400;\">Well, idea pins are a multi card pin where your audience can view inspirational content, visit your website or get a step-by-step guide AND all within one pin. These types of pins make us think a bit of Tiktok or reels videos from Instagram. However, important to remember is that Pinterest is a discovery platform and you need to show this in your idea pins as well. The audience should be inspired and be triggered to discover more around your brand and community. Discover the key learnings around the Pinterest platform <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/pinterest-learnings-2021\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-31472 aligncenter\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/08\/Idea-pins-1.gif\" alt=\"\" width=\"308\" height=\"436\" \/><\/p>\n<h3>So how do you start building an idea pin?<\/h3>\n<p><span style=\"font-weight: 400;\">&#8216;All fine this new pin type, but how do I get started with this&#8217;. No worries, we&#8217;ve got your back!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, start with the topic of your idea pin, what do you want to focus on? By default Pinterest prescribes the following four types:\u00a0<\/span><\/p>\n<h4>1. Process pins<\/h4>\n<p><span style=\"font-weight: 400;\">These types of pins provide detailed instructions on a particular process such as &#8216;how to make&#8217; or &#8216;how to use&#8217;.\u00a0<\/span><\/p>\n<h4>2. Personal<\/h4>\n<p><span style=\"font-weight: 400;\">Humanise your brand by showing a different perspective through an influencer, an employee or a customer.\u00a0<\/span><\/p>\n<h4>3. Knowledge<\/h4>\n<p><span style=\"font-weight: 400;\">Provide product knowledge or information about certain things.\u00a0<\/span><\/p>\n<h4>4. Community<\/h4>\n<p><span style=\"font-weight: 400;\">Create interaction with your community through Q&#038;A, content challenges or give exclusive access to certain products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you chosen your topic? Let us continue with the layout, where we can certainly offer you some relevant tips:<br \/>\n<\/span><\/p>\n<h4>1. Don&#8217;t leave the &#8216;safe zone&#8217;<\/h4>\n<p><span style=\"font-weight: 400;\">This means that when you put text on visuals\/video you have to stay within the distances so your text doesn&#8217;t fall off.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The size of an idea pin is in line with that of a classic story, 1080&#215;1920.<\/span><b><\/b><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-31488 alignnone\" src=\"https:\/\/thedotsociety.be\/2023\/wp-content\/uploads\/2022\/08\/Schermafbeelding-2022-08-03-om-14.17.14-265x300.png\" alt=\"\" width=\"265\" height=\"300\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/Schermafbeelding-2022-08-03-om-14.17.14-265x300.png 265w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/Schermafbeelding-2022-08-03-om-14.17.14-909x1030.png 909w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/Schermafbeelding-2022-08-03-om-14.17.14-768x870.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/Schermafbeelding-2022-08-03-om-14.17.14-1355x1536.png 1355w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/Schermafbeelding-2022-08-03-om-14.17.14-1324x1500.png 1324w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/Schermafbeelding-2022-08-03-om-14.17.14-622x705.png 622w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/08\/Schermafbeelding-2022-08-03-om-14.17.14.png 1666w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><\/p>\n<p>(Safe zones idea pins)<\/p>\n<h4>2. Branding is king<\/h4>\n<p><span style=\"font-weight: 400;\">Implement your branding on the pins by implementing your logo and working with your brand colours and fonts.\u00a0<\/span><b><\/b><\/p>\n<h4>3. Attract attention with your title page<\/h4>\n<p><span style=\"font-weight: 400;\">Always start your idea pins with a title page. This way the consumer knows what he\/she is going to look at.\u00a0<\/span><b><\/b><\/p>\n<h4>4. Keep it clear<\/h4>\n<p><span style=\"font-weight: 400;\">Your idea pin can consist of one or more pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1 page: timelapse videos, reviews, your outfit of the day etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multiple pages: recipes, tutorials, step by step, before &#038; afters, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that when you use different pages they are arranged logically. This way it remains clear to the consumer and they can easily go back to a certain step.\u00a0<\/span><b><\/b><\/p>\n<h4>5. Video, video, video<\/h4>\n<p><span style=\"font-weight: 400;\">Make as much use as possible of videos within your idea pins. These videos may be between 2-60 seconds long.\u00a0<\/span><b><\/b><\/p>\n<h4>6. Music maestro<\/h4>\n<p><span style=\"font-weight: 400;\">Use music in your pin but also make sure that your pin can be understood by an audience that listens without sound.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course Pinterest also conducted research on the effectiveness of these idea pins. This showed that after seeing idea pins, 59% of visitors were more likely to remember the brand compared to other pin types. In addition, idea pins in the form of ads are being widely used in various countries (unfortunately not available yet in Belgium). The first results from this are also promising, as this ad-type shows a significantly higher click-through rate compared to standard video ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fact that idea pins as ads cannot be deployed in Belgium yet, obviously does not stop you from already getting started with them organically. In fact, let us state clearly: start now! The organic reach of this type of pin will only increase in the future, so you will only benefit from it. So scroll back to our tips above &#038; create fun idea pins that capitalise on the trends of 2022.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/start-today-with-idea-pins-via-our-tips\/&amp;t=Start%20today%20with%20idea%20pins%20via%20our%20tips%21\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Start%20today%20with%20idea%20pins%20via%20our%20tips%21&amp;url=https:\/\/thedotsociety.be\/en\/?p=31462\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fstart-today-with-idea-pins-via-our-tips%2F&amp;description=Start%20today%20with%20idea%20pins%20via%20our%20tips%21&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F08%2FEngels-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Start%20today%20with%20idea%20pins%20via%20our%20tips%21&amp;url=https:\/\/thedotsociety.be\/en\/start-today-with-idea-pins-via-our-tips\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Start%20today%20with%20idea%20pins%20via%20our%20tips%21&#038;body=https:\/\/thedotsociety.be\/en\/start-today-with-idea-pins-via-our-tips\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-26655e3be1566ab9da7722c403bf0b70\">\n.flex_column.av-etxyk9-26655e3be1566ab9da7722c403bf0b70{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-26655e3be1566ab9da7722c403bf0b70 av_one_fourth  avia-builder-el-6  el_after_av_one_half  el_before_av_hr  beneden flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><\/div><!--close column table wrapper. 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