{"id":31424,"date":"2022-07-26T07:17:07","date_gmt":"2022-07-26T07:17:07","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=31424"},"modified":"2024-01-30T16:32:41","modified_gmt":"2024-01-30T16:32:41","slug":"shopify-updates","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/shopify-updates\/","title":{"rendered":"Discover the latest Shopify updates"},"content":{"rendered":"<\/p>\n<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31424'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">To grow, brands need new ways to connect with potential and current consumers. With a <\/span><a href=\"https:\/\/www.shopify.com\/editions\/summer2022?utm_medium=email&#038;_hsmi=217444226&#038;_hsenc=p2ANqtz-9LPl0UN1MPqQ4GX6S1yCyE1ZO3MLXDS-o5v-GmRp_RG-06AJoMOGbXe8Yv0-qKZOMIQ1JiUfHO5UpYTfSDnv1ozoHS2LbaHWAUCOJbqx5Mk1qt1dU&#038;utm_content=217444226&#038;utm_source=hs_email\"><span style=\"font-weight: 400;\">series of updates<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> Shopify wants to respond to this. In this article, we would like to give you an overview of the most relevant updates.<\/span><\/p>\n<h3>Reach valuable prospects with Shopify Audiences<\/h3>\n<p><span style=\"font-weight: 400;\">Finding new customers through digital ads has not only become more difficult, but also more expensive. To counteract this, Shopify Audiences has been developed. This new application makes it possible to identify your &#8220;next best customers&#8221; and collect them into an audience. Concretely, based on machine learning, Shopify will generate a list of consumers who are likely to buy the type of product you want to sell more of. These &#8220;high intent&#8221; consumers can then be directly targeted on advertising platforms like Facebook, which makes it very interesting from a digital marketing perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some advantages of Shopify Audiences are an improvement of the overall targeting strategy (reaching more qualitative lookalikes), a decrease in the acquisition costs, and an improvement in the return on ad spend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your information, Shopify Audiences is currently only included in Shopify Plus.<\/span><\/p>\n<h3>Boost conversion by combining discounts<\/h3>\n<p><span style=\"font-weight: 400;\">Discounts encourage consumers to buy more and more often. By combining discounts, you can create even more attractive offers. Which promotions can you implement? Combine multiple automatic discounts in one order, combine automatic discounts with free shipping or let shoppers apply a combination of discount codes themselves at the checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple automatic discounts: spend \u20ac100 on t-shirts and get 10% off, and spend \u20ac150 on trousers and get 20% off.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatic discount combined with free shipping: &#8220;2 for 1&#8221; on a certain product category, with free shipping for orders over \u20ac100.<\/span><\/span><img decoding=\"async\" class=\"alignnone wp-image-31426 size-full\" src=\"https:\/\/thedotsociety.be\/2023\/\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-26-at-9.14.17-AM.jpeg\" alt=\"\" width=\"1024\" height=\"537\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-26-at-9.14.17-AM.jpeg 1024w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-26-at-9.14.17-AM-300x157.jpeg 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-26-at-9.14.17-AM-768x403.jpeg 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-26-at-9.14.17-AM-705x370.jpeg 705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.shopify.com\/editions\/summer2022?utm_medium=email&#038;_hsmi=217444226&#038;_hsenc=p2ANqtz-9LPl0UN1MPqQ4GX6S1yCyE1ZO3MLXDS-o5v-GmRp_RG-06AJoMOGbXe8Yv0-qKZOMIQ1JiUfHO5UpYTfSDnv1ozoHS2LbaHWAUCOJbqx5Mk1qt1dU&#038;utm_content=217444226&#038;utm_source=hs_email\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\">, 2022)<\/span><\/p>\n<h3>Manage the core aspects of your business with Metafields<\/h3>\n<p><span style=\"font-weight: 400;\">Metafields sound technical, but they are easy to understand. At their core, they are about adding extra information that is not present in Shopify&#8217;s platform by default, but is necessary for your business to grow. After all, every business has specific needs that are unique to its products, customers and business goals. Ultimately, Metafields is about sharing the right content with the right audience in the right context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: La Boutique Moso, a beauty retailer, uses Metafields to provide additional context about products. The Metafields work as a tagging system, classifying product types into easily sortable categories that are accessible via the search function. This makes it possible to filter products based on skin type, skin problem, durability, and so on. Metafields not only boost conversion but also improve SEO search results as Google&#8217;s search engine crawls content stored in Shopify&#8217;s Metafields.<br \/>\n<\/span><\/p>\n<h3>Stay in close contact with your consumers with Shopify Inbox<\/h3>\n<p><span style=\"font-weight: 400;\">It would be a hassle to monitor communication with consumers on individual platforms. That&#8217;s why Shopify has made having conversations easier by centralizing all chats in one place. Retailers can choose to enable the chat feature on the website, as well as merge conversations from Facebook, Instagram, or other messaging systems.<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find all updates of Shopify Editions &#8217;22 <\/span><a href=\"https:\/\/www.shopify.com\/editions\/summer2022?utm_medium=email&#038;_hsmi=217444226&#038;_hsenc=p2ANqtz-9LPl0UN1MPqQ4GX6S1yCyE1ZO3MLXDS-o5v-GmRp_RG-06AJoMOGbXe8Yv0-qKZOMIQ1JiUfHO5UpYTfSDnv1ozoHS2LbaHWAUCOJbqx5Mk1qt1dU&#038;utm_content=217444226&#038;utm_source=hs_email\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any questions about these updates? The Dotters would love to hear from you!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/shopify-updates\/&amp;t=Discover%20the%20latest%20Shopify%20updates\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Discover%20the%20latest%20Shopify%20updates&amp;url=https:\/\/thedotsociety.be\/en\/?p=31424\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fshopify-updates%2F&amp;description=Discover%20the%20latest%20Shopify%20updates&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F07%2FShopify-1-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Discover%20the%20latest%20Shopify%20updates&amp;url=https:\/\/thedotsociety.be\/en\/shopify-updates\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Discover%20the%20latest%20Shopify%20updates&#038;body=https:\/\/thedotsociety.be\/en\/shopify-updates\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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