{"id":31407,"date":"2022-07-11T06:57:28","date_gmt":"2022-07-11T06:57:28","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=31407"},"modified":"2024-01-31T07:59:59","modified_gmt":"2024-01-31T07:59:59","slug":"the-importance-of-aftersales","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-importance-of-aftersales\/","title":{"rendered":"The importance of aftersales"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-31407'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8\">\n.flex_column.av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fourth-c52f5124e023bf331f94ab1e3fde6aa8 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Aftersales are essential for an e-commerce business. Aftersales is the service after a purchase that is offered by your brand to the consumer. These actions ensure that you keep the customer satisfied and also to strengthen the commitment to your brand. <\/span>Such actions can be initiated by the customer itself, who contacts you, but also by you as a brand. The latter can be done very easily by using <a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/the-impact-of-marketing-automation-on-the-conversion-of-your-webshop\/\"><span style=\"font-weight: 400;\">email marketing automation.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good after-sales experience contributes to your brand image in the long term. Customers have a good experience with the purchase which makes them more likely to proceed to a new purchase later on. They are also more likely to pass your brand on to friends and family. Through good after sales you can generate more returning as well as new visitors. Keeping in mind that retaining an existing customer is cheaper than acquiring a new one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tips for an optimal aftersales experience:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shipping<\/b><span style=\"font-weight: 400;\">: beautiful packaging and personalised messages make consumers feel good and encourage future purchases. Provide good tracking of package shipment. Give discounts or a refund when the shipment of an order goes wrong or is delayed.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A word of thanks<\/b><span style=\"font-weight: 400;\">: after the purchase you can thank the customer personally by sending an e-mail. Or you can add a personal message and include it in the package.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rewards<\/b><span style=\"font-weight: 400;\">: reward your existing customers from time to time with an exclusive benefit. By means of <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/loyalty-program\/\"><span style=\"font-weight: 400;\">a loyalty program<\/span><\/a><span style=\"font-weight: 400;\"> you can easily distinguish between your &#8216;VIP&#8217; customers and your one-time purchasers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feedback\/reviews<\/b><span style=\"font-weight: 400;\">: ask your customers for feedback\/reviews by sending them a follow-up mail. It is important to also respond to negative feedback and\/or reviews. This contributes to the customer&#8217;s trust in your brand. In addition, you can also use this feedback to avoid the same problems in the future. How to best respond to negative reviews, you can read <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/how-to-respond-to-positive-negative-reviews\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reachability<\/b><span style=\"font-weight: 400;\">: make sure your customer service is easy to reach, avoid customers having to wait days for a response.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Returns<\/b><span style=\"font-weight: 400;\">: a user-friendly returns process is a must in times of high competition. Provide a return label with your package and if possible give the option for a free return.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep in touch<\/b><span style=\"font-weight: 400;\">: it is important to keep in touch with your existing customers. In this way you create a certain loyalty and show your professionalism and expertise. You can maintain this contact by means of newsletters.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Up-selling<\/b><span style=\"font-weight: 400;\">: when your customer has confidence in you as a brand, you can use an email to show a number of items that are related to the previous item that the customer has purchased.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The competition within e-commerce is getting bigger and bigger, and customers are increasingly researching before they make a purchase. Therefore a good after sales experience can ensure that a customer will buy from you again. Also make sure that a number of elements are easy to find on your website such as the return process, how to reach customer service and feedback or reviews from previous customers. This already gives the customer confidence before they proceed to purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you like to focus more on after sales using email marketing automation? Do not hesitate to contact us!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-importance-of-aftersales\/&amp;t=The%20importance%20of%20aftersales\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=The%20importance%20of%20aftersales&amp;url=https:\/\/thedotsociety.be\/en\/?p=31407\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-importance-of-aftersales%2F&amp;description=The%20importance%20of%20aftersales&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F07%2FEngels-15-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=The%20importance%20of%20aftersales&amp;url=https:\/\/thedotsociety.be\/en\/the-importance-of-aftersales\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20importance%20of%20aftersales&#038;body=https:\/\/thedotsociety.be\/en\/the-importance-of-aftersales\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-26655e3be1566ab9da7722c403bf0b70\">\n.flex_column.av-etxyk9-26655e3be1566ab9da7722c403bf0b70{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-26655e3be1566ab9da7722c403bf0b70 av_one_fourth  avia-builder-el-6  el_after_av_one_half  el_before_av_hr  beneden flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><\/div><!--close column table wrapper. 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