{"id":30875,"date":"2022-05-25T11:55:12","date_gmt":"2022-05-25T11:55:12","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=30875"},"modified":"2024-01-30T16:01:31","modified_gmt":"2024-01-30T16:01:31","slug":"the-emerge-of-social-shopping-and-how-to-implement-it-on-your-channels","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-emerge-of-social-shopping-and-how-to-implement-it-on-your-channels\/","title":{"rendered":"The Emerge of Social Shopping and how to implement it on your channels"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-30875'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h4>The Emerge of Social Shopping and how to implement it on your channels.<\/h4>\n<p><span style=\"font-weight: 400;\">The use of social media platforms to discover and shop has gained a lot of traction as a\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">result of the global pandemic since many customers were unable to visit stores. Instead, they spent more time at home, browsing through their social media feeds. A recent study argued that 74% of customers are more likely to shop via social media, than they were before the pandemic. <\/span><\/p>\n<h5><\/h5>\n<h5><em>What is social shopping?<\/em><\/h5>\n<p><span style=\"font-weight: 400;\">Social shopping is a merger between social media and e-commerce. This means that the selling process takes place on social media platforms, rather than using social media to drive more traffic. In other words, brands have to tag their products in their social media, which allows people to shop the products directly from the content. This way, customers can shop a product directly without having to scroll through pages. Back in the day, we already wrote an <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/social-e-commerce\/\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> that explains social e-commerce thoroughly. Therefore, this article will rather focus on the implementation of social shopping on your platforms.<\/span><\/p>\n<h5><em>Types of social shopping<\/em><\/h5>\n<p><span style=\"font-weight: 400;\">Below you can find some ways on how you can make the most of your social media platforms to engage in social shopping.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">1)\u00a0 Including \u201cShop-now\u201d links<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brand can include products with a \u201cshop now\u2019 button, swipe up function or checkout feature in their posts or stories. This way, customers are directed to the brand\u2019s social media product page (shop) or e-commerce site to purchase the advertised product here. Product pins on Pinterest allow brands to use images of their products to promote online shopping links. If customers pin these to their personal boards, users may share and shop them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) Using videos \/ livestreams<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Brands can use videos on Instagram, Tiktok or Facebook to highlight product features and present things from their catalogue in a more natural and relatable way. In addition, video is one of the top ways we consume online information. As a result, marketers consider video to be the most beneficial content format to achieving their goals through social media. So maybe consider transforming your video posts into an immersive shopping experience. Here we advise you to keep it short and simple, yet include storytelling. Furthermore it is best to focus on one single topic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3) Influencer marketing<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We often suggest working together with influencers so they can share your brands\u2019 services or products on their social media platforms. This way, they can encourage customers to visit your website. Here, we advise hyper-targeting by partnering with small but nice influencers who are credible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4) User generated content<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Brands often encourage people to create their own content relevant to their products or services. Often this is done by the use of specific UGC challenges, accompanied by hashtags, prizes or polls that encourage customers to answer questions. When individuals generate and share content related to your brand, it will increase awareness. Consumers claim that posts that feature UGC, are 76% more trustworthy than branded content. So start gathering UGC from your customers and start showcasing them on your social feeds, website homepage and product pages.\u00a0<\/span><\/p>\n<h5><em>Social Shopping Platforms<\/em><\/h5>\n<p><span style=\"font-weight: 400;\">But now let\u2019s have a closer look at which platforms might be interesting for your social shopping strategy:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) Facebook \/ Instagram (shop)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Facebook \/ Instagram shop allows you to browse products and make in app-purchases. Furthermore, you can add a chatbot which makes communication with your customers a lot easier. All you need is access to the Facebook business account to create your own well-customised Facebook\/ Instagram shop.In addition to this, you can also tag the products in your organic posts so the customer will automatically be redirected to your Instagram store.\u00a0 Do you want some extra information about the FB\/ IG shop? This<\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/new-kid-on-the-block-facebook-instagram-shops\/\"><span style=\"font-weight: 400;\"> article<\/span><\/a><span style=\"font-weight: 400;\"> might answer your questions. Or do you need some extra instructions on the set-up of this shop? This <\/span><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/pimp-your-facebook-instagram-shop\/\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> is the one you\u2019re looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) Instagram shoppable feed<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With this option, you can shop directly from a post without leaving Instagram. However, this option is not available in Belgium yet, but it might be in the near future! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">3) Pinterest<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest is not a social media platform, but rather a community based-inspirational platform where people can follow the latest trends. However, on Pinterest you can also highlight specific products on the Pinterest shop through product pins, which then redirects a person to the business website. You can also make use of the Pinterest buyable pins. This pin allows you to purchase directly from Pinterest, which shifts Pinterest into a converting point instead of an attraction point of sales. However, this option is not yet available in Belgium yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4) Tiktok<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">TikTok shopping provides a way for customers to buy products through the application without opening a web browser to go to a separate eCommerce store. This is done by tagging the products in a TikTok video so the customer will automatically be redirected to the shop. Despite the fact that this option is not available in Belgium yet, we expect it to be here sooner than you think.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to learn more about social shopping and which platforms might be interesting for your brand? Don\u2019t hesitate to reach out, we\u2019re more than happy to help!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-emerge-of-social-shopping-and-how-to-implement-it-on-your-channels\/&amp;t=The%20Emerge%20of%20Social%20Shopping%20and%20how%20to%20implement%20it%20on%20your%20channels\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=The%20Emerge%20of%20Social%20Shopping%20and%20how%20to%20implement%20it%20on%20your%20channels&amp;url=https:\/\/thedotsociety.be\/en\/?p=30875\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-emerge-of-social-shopping-and-how-to-implement-it-on-your-channels%2F&amp;description=The%20Emerge%20of%20Social%20Shopping%20and%20how%20to%20implement%20it%20on%20your%20channels&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F05%2FSocial-shopping-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=The%20Emerge%20of%20Social%20Shopping%20and%20how%20to%20implement%20it%20on%20your%20channels&amp;url=https:\/\/thedotsociety.be\/en\/the-emerge-of-social-shopping-and-how-to-implement-it-on-your-channels\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20Emerge%20of%20Social%20Shopping%20and%20how%20to%20implement%20it%20on%20your%20channels&#038;body=https:\/\/thedotsociety.be\/en\/the-emerge-of-social-shopping-and-how-to-implement-it-on-your-channels\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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