{"id":30815,"date":"2022-05-02T11:37:57","date_gmt":"2022-05-02T11:37:57","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=30815"},"modified":"2024-02-07T08:52:43","modified_gmt":"2024-02-07T08:52:43","slug":"how-to-set-up-a-solid-win-back-strategy","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/how-to-set-up-a-solid-win-back-strategy\/","title":{"rendered":"How to set-up a solid win-back strategy"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1apex37-5038bfc65652f69ad60341aaf4e819f3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-30815'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-mee5b7-adcbd842e3b3e4f37943fe3961cb8482 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div '   ><p><section  class='av_textblock_section av-kyss80op-d63a7e9d9bcf2a1df81d779060b1d638 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">As customer acquisition costs keep on increasing, brands are forced to look at other impactful ways to grow revenue year on year. Now we must say having a solid win-back strategy is an absolute must-have as it\u2019s far more cost efficient to reactivate an old client than acquiring a new one. As a matter of fact it costs up to 5x more to acquire a new client vs. reactivating an existing one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now what does win-back strategy mean: it all comes down to reactivating inactive clients. Cause a client who was once interested in your brand, could still be, right?\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to set-up a solid win-back strategy:\u00a0<\/span><b><\/b><\/p>\n<h4>1.\u00a0 \u00a0 \u00a0 Start segmenting<\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">How you should define \u2018inactive\u2019 depends on the nature of your business, there\u2019s no golden rule here. For some businesses it makes sense to consider people who have not been engaging with their mails as \u2018inactive\u2019, for some \u2018inactive\u2019 can be defined as past customers who have not purchased for a while.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Carefully look at the timeframe you\u2019ll use when segmenting f.e. It makes sense for a mattress company to put the timeframe longer vs. while the customer journey and lifetime value of a beauty brand can be way shorter.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">When you have no clue on where to start: start playing with those boundaries and definitions. Quickly you\u2019ll see which segments make sense and which are worth producing separate content and incentives for.\u00a0<\/span><\/li>\n<\/ul>\n<h4>2.\u00a0 \u00a0 \u00a0 Content is key<\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">The subject line should be your rockstar, as this determines whether your email is opened or sent to trash straight away. We have learned that making it personal and including sentences like: \u201cWe miss you,\u201d \u201cCome back,\u201d or \u201cIt\u2019s been a while\u201d work great and improve open rates.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Now we\u2019ve got them to open the mail, it\u2019s time to look at the content of the mail. Take a closer look at each segment as different content might trigger them to come back. Think of latest best sellers, more info on how to use a specific product, or personalise it with products that they have shown interest in in the past.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Next to dazzling content you can also determine whether you want to give an incentive. Of course you would want to pay more for customers who have been inactive for a while but had a high customer lifetime value in the past. Including an incentive indeed shows better re-activation rates. However choose wisely and monitor your results closely as clients may come used to this after a while.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h4>3.\u00a0 \u00a0 \u00a0 Experiment, iterate and learn along the way.<\/h4>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve defined your set-up it\u2019s time to play, iterate and learn what works best for your brand. Important metrics to consider:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Open rate\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Click rate\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Re-activation rate\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Actual revenue you get out of it<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now you\u2019re all set! Still have questions on how to set-up our optimize your win-back strategy? Our Dotters are here to help!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-38906 size-large\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/05\/Private-Shopping-Appointments-ENG-\u2013-1-1030x576.png\" alt=\"\" width=\"1030\" height=\"576\" srcset=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/05\/Private-Shopping-Appointments-ENG-\u2013-1-1030x576.png 1030w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/05\/Private-Shopping-Appointments-ENG-\u2013-1-300x168.png 300w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/05\/Private-Shopping-Appointments-ENG-\u2013-1-768x430.png 768w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/05\/Private-Shopping-Appointments-ENG-\u2013-1-705x395.png 705w, https:\/\/thedotsociety.be\/wp-content\/uploads\/2022\/05\/Private-Shopping-Appointments-ENG-\u2013-1.png 1333w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-77cce9bb2fa0c20b549c160b2390b68d av-social-sharing-box-minimal  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/how-to-set-up-a-solid-win-back-strategy\/&amp;t=How%20to%20set-up%20a%20solid%20win-back%20strategy\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fhow-to-set-up-a-solid-win-back-strategy%2F&amp;description=How%20to%20set-up%20a%20solid%20win-back%20strategy&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F05%2FEngels-2-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=How%20to%20set-up%20a%20solid%20win-back%20strategy&amp;url=https:\/\/thedotsociety.be\/en\/how-to-set-up-a-solid-win-back-strategy\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=How%20to%20set-up%20a%20solid%20win-back%20strategy&#038;body=https:\/\/thedotsociety.be\/en\/how-to-set-up-a-solid-win-back-strategy\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":37496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,42,44],"tags":[],"class_list":["post-30815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-en","category-strategy-en","category-e-commerce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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