{"id":30749,"date":"2022-03-30T14:13:30","date_gmt":"2022-03-30T14:13:30","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=30749"},"modified":"2024-02-07T08:36:24","modified_gmt":"2024-02-07T08:36:24","slug":"the-impact-of-marketing-automation-on-the-conversion-of-your-webshop","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/the-impact-of-marketing-automation-on-the-conversion-of-your-webshop\/","title":{"rendered":"The impact of marketing automation on the conversion of your webshop"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1apex37-5038bfc65652f69ad60341aaf4e819f3 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-30749'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-mee5b7-adcbd842e3b3e4f37943fe3961cb8482 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div '   ><section  class='av_textblock_section av-kyss80op-d63a7e9d9bcf2a1df81d779060b1d638 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><h3><span style=\"font-weight: 400;\"><strong>The impact of email marketing automation on your conversion rate <\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing automation is all about making promotional campaigns an automated process. How is it useful? Automating emails saves you time in order to follow-up a potential customer when he abandons a cart, subscribes to your newsletter or is segmented as a VIP client . Apart from that, studies have shown that using marketing automation software leads to a 77 percent boost in <\/span><a href=\"https:\/\/sendpulse.com\/support\/glossary\/conversion\"><span style=\"font-weight: 400;\">conversions<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At The Dot Society we are a partner<\/span><a href=\"https:\/\/www.klaviyo.com\/\"><span style=\"font-weight: 400;\"> from the marketing automation tool Klaviyo<\/span><\/a><span style=\"font-weight: 400;\"> and we\u2019ve already analysed and experienced the positive impact of marketing automation on the conversion rate of our clients.\u00a0<\/span><\/p>\n<h5><\/h5>\n<h3><span style=\"font-weight: 400;\">What are automated email flows?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email sequences\u2014or workflows are a series of emails (minimum 2) that are sent to your email subscribers when they perform a specific action. They\u2019re programmed to send emails according to any kind of condition\u2014from something as simple as signing up to your list to upselling your client after buying a specific product. Implementing email workflows to automate your marketing is too good not to use. The benefits are incredibly higher than the cost of entry:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing automation provides the highest ROI among all the email channels<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Closing sales on automatic gives you momentum to work on more critical, non-scalable work.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows you to segment your audience automatically.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It keeps your audience warm even when you\u2019re away: Talk to your customers like you know them. Because you do!<\/span><\/li>\n<\/ul>\n<h5><\/h5>\n<h3><span style=\"font-weight: 400;\">How to increase conversion rates with marketing automation?\u00a0<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 1. Level up your segmentation\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Add conditions to your segments around customer interests, locations, characteristics, and more to target your messaging. To gain these insights about your customers, ask them directly via email or forms, using their responses as profile properties. For example, a buying guide form allows you to collect a variety of details about what a customer is specifically looking for when browsing your store. Their answers can help you create targeted messaging directly pertaining to those interests.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0<\/span><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 2. A\/B test messaging\u00a0<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">A\/B testing is a key asset to your Klaviyo toolkit, allowing you to uncover the content, send times, and subject lines that your audience responds best to. In an A\/B test, you can create multiple variations of a campaign or flow email. These variations can show different copy and creative work to a subset of your audience to test what makes them more likely to convert. You can test both content and subject lines to learn what copy leads to higher conversions.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 3. Install marketing automation flows\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Flows are a great way to increase conversions. Once created and set-up carefully, they automatically email subscribers when they qualify for messaging. The key flows to have included to start:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcome series: We see here on average a conversion rate of 2%\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abandoned cart=\u00a0 average conversion rate of 4%\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In particular, abandoned cart flows are crucial for increasing your conversion rate, as someone who genuinely wants to purchase from your store may abandon their cart for a variety of reasons. Sending them a reminder message, and even a discount to purchase, raises the likelihood that they will return to place an order. According to the Klaviyo Ecommerce Industry Benchmark Report for Abandon Carts, about 70% of carts are abandoned. Without this flow, you lose out on an abundance of potential conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other flows that can level up your account performance and increase conversion rates include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anniversary \/ birthday flows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refer a friend flow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Winback flows<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/digital-trends-2022\/\"><span style=\"font-weight: 400;\">As seen in the digital trends for this year <\/span><\/a><span style=\"font-weight: 400;\">on a long term perspective, investments in marketing automation will be inevitable to invest in your brand loyalty &amp; customer retention rate. More questions? Talk to one of the Dotters, to see if marketing automation is a fit for your business.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-77cce9bb2fa0c20b549c160b2390b68d av-social-sharing-box-minimal  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/the-impact-of-marketing-automation-on-the-conversion-of-your-webshop\/&amp;t=The%20impact%20of%20marketing%20automation%20on%20the%20conversion%20of%20your%20webshop\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fthe-impact-of-marketing-automation-on-the-conversion-of-your-webshop%2F&amp;description=The%20impact%20of%20marketing%20automation%20on%20the%20conversion%20of%20your%20webshop&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2022%2F03%2FEngels-4-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=The%20impact%20of%20marketing%20automation%20on%20the%20conversion%20of%20your%20webshop&amp;url=https:\/\/thedotsociety.be\/en\/the-impact-of-marketing-automation-on-the-conversion-of-your-webshop\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20impact%20of%20marketing%20automation%20on%20the%20conversion%20of%20your%20webshop&#038;body=https:\/\/thedotsociety.be\/en\/the-impact-of-marketing-automation-on-the-conversion-of-your-webshop\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":37506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,44],"tags":[],"class_list":["post-30749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-en","category-e-commerce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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