{"id":30600,"date":"2022-03-09T08:36:00","date_gmt":"2022-03-09T08:36:00","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=30600"},"modified":"2024-02-07T08:32:26","modified_gmt":"2024-02-07T08:32:26","slug":"pinterest-learnings-2021","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/pinterest-learnings-2021\/","title":{"rendered":"Pinterest Advertisement Learnings 2021"},"content":{"rendered":"
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We all know that 2021 was an interesting year in the digital marketing landscape and the emerging importance of Pinterest as an advertising platform is definitely one of them. A lot of our clients went on board this fast-moving platform and the first results are promising. That\u2019s why we\u2019re happy to share with you our main learnings of last year. We bet you\u2019ll be inspired about the power of Pinterest advertising!<\/span><\/p>\n

Discovery is the heart and soul of Pinterest.<\/h3>\n

Users go there to find inspiration and new ideas instead of on other social platforms like Facebook & Instagram, where they mostly want to connect with their friends, family and followers. Because of this, brands can easily capture people with an even deeper purchase intention than on other platforms. This can either be: look for the perfect gift for their loved one, a new outfit and look for a special occasion, new interior ideas for their upcoming renovation project and so much more.<\/span><\/p>\n

TIP: If you want to stand out on the platform, moving content is the way to go!<\/span><\/p>\n

Trends are the core part of their DNA.<\/h3>\n

Compared to other platforms, Pinterest is really good at spotting <\/span>upcoming trends<\/span><\/a> and are super transparent about this. This makes it easy for businesses to proactively tap into them. Next to that, we see that trends can last way longer on Pinterest than for example on TikTok (where trends come and go on a daily basis) and that Pins have a much longer lifespan than Tweets or Instagram Posts. This makes it more manageable for small businesses that have to work with limited content and time. Last but not least, a Pinterest trend can reflect in multiple industries. What do we mean by this? For example: \u201ccinema night at home\u201d was a trending keyword on Pinterest for a while. The first thing you think about is the advantage for streaming businesses like Netflix. But how can other businesses tap into this trend?<\/span><\/p>\n