{"id":30544,"date":"2022-02-16T09:58:54","date_gmt":"2022-02-16T09:58:54","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/?p=30544"},"modified":"2025-12-31T13:05:16","modified_gmt":"2025-12-31T13:05:16","slug":"new-instagram-features-and-social-media-trends-for-2022","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/new-instagram-features-and-social-media-trends-for-2022\/","title":{"rendered":"New Instagram features and social media trends for 2022"},"content":{"rendered":"
\n

What’s happening in the social media landscape? Main platforms are competing to get the highest daily active users rates, through continuous optimizations. We\u2019ve listed Instagrams main new features as well as the most significant social media trends for 2022. And most importantly some practical tips on how to maximize the impact of these trends for your brand.<\/span><\/p>\n

Hereby a brief recap of Instagram’s main new features:<\/h3>\n

Professional dashboard<\/span><\/h4>\n

The days have passed that the data you could analyse in the Instagram platform was quite limited. With the new update, users can track performance more in-depth. It provides a deep dive into how businesses interact with their followers, insights into what time your audiences are mostly online. This way your business will be able to grow even more rapidly if you analyse the data on a weekly basis. Definitely a social media trends to keep an eye on.\u00a0<\/span><\/p>\n

In the insights section, users can examine analytics for Reels and Instagram live too.\u00a0<\/span><\/p>\n

Live rooms\u00a0<\/span><\/h4>\n

Going live on Instagram has never been so sociable. Now that Instagram has rolled out the new Live Rooms feature, you can live stream with four people at once. With Instagram Live Rooms, Instagram hopes to offer its users even more creative options: from catching up with your friends to hosting a talk show.<\/span><\/p>\n

Remix Reels<\/span><\/h4>\n

This feature will allow users to recreate or respond to existing reels.<\/span><\/p>\n

Stories caption stickers<\/span><\/h4>\n

To make stories more accessible for deaf users or users who browse with their sounds off, you can convert audio to text with this new feature. This will for sure be a huge win for content creators who used to do it all manually.<\/span><\/p>\n

Algorithm changes<\/span><\/h4>\n

The algorithm has changed a lot over the past few years. Before your feed was filtered chronologically, then it was based on engagement. In 2022, users will be able to choose their favourites whose posts they want to see more frequently in their feeds.\u00a0<\/span><\/p>\n

It prioritizes fun, engaging video, and does not optimize for content that was used on other platforms, like a TikTok video which is later posted on Instagram as a Reels.\u00a0<\/span><\/p>\n

Some basic rules of thumb to optimize your score in the Instagram algorithm:<\/span><\/p>\n