{"id":26923,"date":"2021-12-09T12:43:20","date_gmt":"2021-12-09T12:43:20","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/12\/09\/checkout-optimization\/"},"modified":"2024-02-06T08:15:13","modified_gmt":"2024-02-06T08:15:13","slug":"checkout-optimization","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/checkout-optimization\/","title":{"rendered":"Checkout optimization"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26923'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-aeb3ad7718b813d879501061d9a6f0b3\">\n.flex_column.av-3d2t061-aeb3ad7718b813d879501061d9a6f0b3{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-aeb3ad7718b813d879501061d9a6f0b3 av_one_full  avia-builder-el-1  el_before_av_social_share  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Do you know the feeling: after looking for more than a month, you finally found the pair of sneakers you have been looking for? And oh yes, it\u2019s your lucky day because your size is still available. No doubts, just add it to your cart and proceed to checkout as soon as possible. But then the moment of truth arrives. Because what is more irritating than a checkout where you can&#8217;t use your preferred payment method or which is totally not mobile-friendly. Indeed, crucial factors that can make or break a purchase. Earlier research has proven that not less than 54% abandons his or her cart when their preferred payment method isn\u2019t available. Striking number, right? And that\u2019s the reason why we like to give you some tips &amp; tricks concerning checkout optimization.\u00a0<\/span><\/p>\n<h3><b>1.\u00a0 Stay simple &amp; clear<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A checkout process should actually be a child&#8217;s play. In fact, it should literally be so simple that sometimes you make a purchase a little bit too quickly or too impulsively (woops, we&#8217;re guilty). To do this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use clear words, make sure all pages are designed in the same theme &amp; colour, offer the payment page in the customer\u2019s language and offer the right currency to avoid confusing your customer. All of this is a way to build trust, which is obviously important at the time the consumer pulls out his\/her wallet.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use both labels and icons for all fields. This has two benefits: it\u2019s both functional and visual for the customer, which makes it even more user-friendly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show names and logos of payment methods so they can easily scan and choose their preferred payment method. And have you thought about offering local payment methods? For example, iDeal is a popular payment method in The Netherlands and Bancontact is an essential one in Belgium.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test it with real users and receive honest feedback on the whole process.<\/span><\/li>\n<\/ul>\n<h3><b>2.\u00a0 \u00a0Balance security &amp; convenience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In order to create a frictionless checkout experience, you need to find the balance between secure payments &amp; the user-friendliness of the process. For example: 3D security (or also known as the moment you need to go look for your card reader at the moment of payment and chances are high you don&#8217;t have it next to you) is often seen as a conversion killer, even though this is the most secure checkout method.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what are other manners to increase the security level during the checkout process and at the same time keep it super user-friendly?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a progress bar to give a clear indication of the stage of checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a lock icon on the pay button or on the page near the \u201corder summary\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use clear call-to-actions such as \u2018Pay securely\u2019 combined with the colour green.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explain your data protection policy clearly.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-23347 size-portfolio\" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-12-09-om-12.43.21-495x400.png\" alt=\"\" width=\"495\" height=\"400\" \/><\/p>\n<h3><b>3.\u00a0 \u00a0Give users a sense of control<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since it\u2019s still a delicate moment when a customer actually decides to hand over its money to your company, giving them the feeling of being totally in control of their own purchase is extremely important. How can you simply do this?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide full order summary details: this way the customers can check at all times that they are ordering exactly what they were planning to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide clear explanations on how data is stored and what a security code is.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ever experienced a failed transaction and then having to start completely from the beginning? This is when customers will definitely be annoyed and drop off. Avoid this by offering alternative payment methods right after their transaction has failed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always provide customers with the option to cancel their order.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>4.\u00a0 \u00a0Mobile optimization for the win<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that 45% of online customers shop using their mobile device? We strongly believe this number will only increase exponentially in the future and that\u2019s why we want to emphasise to all webshop owners the importance of creating a mobile adapted payment page.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a fully responsive design and test the checkout journey on multiple mobile devices to see how it looks and feels for your customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer the right mobile payment methods, like Payconiq and Apple Pay.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make data entry easy by showing the appropriate keypad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce the load time of the page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure the customer can take a step back in the process at all times.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By doing all this, we guarantee that you will boost your conversion rate!<\/span><\/p>\n<h3><b>5.\u00a0 \u00a0Include tokenization<\/b><\/h3>\n<h4><span style=\"font-weight: 400;\">What is it and how does this work?<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The customer clicks on the \u201cremember me\u201d button<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The payment data will be saved on secured servers and they will in return send an encrypted \u2018token\u2019 to the merchant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The merchant links the token to the customer\u2019s profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For future purchases, the customer does not need to re-enter their card details<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">How will this help you grow?<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It creates a more simplified checkout experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It will increase customer loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It will boost recurring payments &amp; subscriptions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hurray, you are all set to start optimizing your own checkout experience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you need any help along the process, reach out to the Dotters!<\/span><\/p>\n<\/div><\/section><\/div><div  class='av-social-sharing-box av-ju1btkev-77cce9bb2fa0c20b549c160b2390b68d av-social-sharing-box-minimal  avia-builder-el-3  el_after_av_one_full  el_before_av_hr  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/checkout-optimization\/&amp;t=Checkout%20optimization\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fcheckout-optimization%2F&amp;description=Checkout%20optimization&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F12%2FEngels-13-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Checkout%20optimization&amp;url=https:\/\/thedotsociety.be\/en\/checkout-optimization\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Checkout%20optimization&#038;body=https:\/\/thedotsociety.be\/en\/checkout-optimization\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtwwah59-d59689c840ceb80a177faedc51e840da\">\n#top .hr.hr-invisible.av-jtwwah59-d59689c840ceb80a177faedc51e840da{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jtwwah59-d59689c840ceb80a177faedc51e840da hr-invisible  avia-builder-el-4  el_after_av_social_share  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":37545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,42],"tags":[],"class_list":["post-26923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-performance-en","category-strategy-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Checkout optimization - The Dot Society<\/title>\n<meta name=\"description\" content=\"The Dot Academy: Do you know the feeling: after looking for more than a month, you finally found the pair of sneakers you have been looking for? 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