{"id":26917,"date":"2021-10-18T19:55:47","date_gmt":"2021-10-18T19:55:47","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/10\/18\/2021-prepare-for-holiday-season\/"},"modified":"2024-01-30T13:29:42","modified_gmt":"2024-01-30T13:29:42","slug":"2021-prepare-for-holiday-season","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/2021-prepare-for-holiday-season\/","title":{"rendered":"2021 Prepare for Holiday Season"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26917'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_social_share  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-kcm11s3p-f865cf12243eef8e4fa5205a59182e79 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">First of all, we were wondering if you already downloaded The Dot Society checklist to prepare for the Holiday season. If not, no worries, but please hurry cause peak season has just started. What you can find in the checklist? The most important &#038; busiest moments in Q4, a preparation checklist and additional tips.<\/span><\/p>\n<p><span class=\"emoji\"> \ufe0f Leave your details behind to receive our the Holiday Checklist <\/span>\u00a0<span class=\"emoji\"> <\/span><\/p>\n<\/div><\/section><br \/>\n<br \/>\n<section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">In this article we want to guide you through how to elaborate Facebook &#038; Instagram for the upcoming Festive Season . In particular we will give concrete recommendations on the following fields:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create experiences that are engaging and easily shoppable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can you make shopping as seamless as possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you are omnichannel: use digital to drive customers to sales in-store with offline conversions<\/span><\/li>\n<\/ul>\n<p><b>Create experiences that are engaging and easily shoppable\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Attract shoppers\u2019 attention and create immersive experiences with <\/span><b>Stories ads.<\/b><span style=\"font-weight: 400;\"> These are engaging full-screen ads that feature images, videos or carousels and appear between Stories on Facebook, Instagram and Messenger. Use Ads Manager, to run Stories ads to different persona\u2019s and test multiple ad types and visuals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use<\/span><b> live shopping<\/b><span style=\"font-weight: 400;\"> to bring the best of the store online, by having sales experts offer real-time advice, product demos and retail-tainment. This is an exciting way to promote new products and limited-time offers for key shopping moments. Create anticipation and excitement for limited-edition products or small collections that won\u2019t be restocked using Instagram Drops. Meet the demands of an always-on shopper with small-batch launches and anticipated releases to make products feel more special and desirable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use instagram reels to announce drops and expand your reach to new customers. Reels is a relatively new tool in Instagram and you will be rewarded with additional reach if you test out the placement!\u00a0<\/span><\/p>\n<p><b>Make shopping seamless\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Help your products find the right people. <\/span><b>Facebook dynamic ads<\/b><span style=\"font-weight: 400;\"> are designed to connect the right products to people, automatically displaying products to shoppers who have expressed an interest on your website, in your app or elsewhere online. Upload a product catalogue and set up your campaign. It will update pricing and availability automatically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Update your facebook &#038; instagram shops with the latest recommended festivity collection and make sure your catalogue is linked, so people will end up immediately on the product page in order to shorten the customer journey.\u00a0<\/span><\/p>\n<p><b>Omnichannel recommendations\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Offline conversions allows you to reach people offline and display ads based on the actions they take in store. You can also create lookalike audiences to deliver Facebook ads to people who are similar to your in-store customers. Make sure you update your google my business page with the latest opening hours and new posts around your newest arrivals and gift ideas. Furthermore, install buttons on your website in order to make the navigation to your shop easy and in that way we can track route navigation to your store. Last but not least you can run ads specifically with the goal in order to maximize directions to your store.<\/span><\/p>\n<p>Good luck!<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='av-social-sharing-box av-ju1btkev-77cce9bb2fa0c20b549c160b2390b68d av-social-sharing-box-minimal  avia-builder-el-6  el_after_av_one_half  el_before_av_hr  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/2021-prepare-for-holiday-season\/&amp;t=2021%20Prepare%20for%20Holiday%20Season\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2F2021-prepare-for-holiday-season%2F&amp;description=2021%20Prepare%20for%20Holiday%20Season&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F10%2FEngels-17-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=2021%20Prepare%20for%20Holiday%20Season&amp;url=https:\/\/thedotsociety.be\/en\/2021-prepare-for-holiday-season\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=2021%20Prepare%20for%20Holiday%20Season&#038;body=https:\/\/thedotsociety.be\/en\/2021-prepare-for-holiday-season\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jtwwah59-d59689c840ceb80a177faedc51e840da\">\n#top .hr.hr-invisible.av-jtwwah59-d59689c840ceb80a177faedc51e840da{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-jtwwah59-d59689c840ceb80a177faedc51e840da hr-invisible  avia-builder-el-7  el_after_av_social_share  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>1-2-3 handige instagram tips voor jou business, waar je snel mee aan de slag kan<\/p>\n","protected":false},"author":2,"featured_media":37574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-26917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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