{"id":26915,"date":"2021-09-22T06:59:15","date_gmt":"2021-09-22T06:59:15","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/09\/22\/sunsetting\/"},"modified":"2024-02-05T12:46:17","modified_gmt":"2024-02-05T12:46:17","slug":"sunsetting","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/sunsetting\/","title":{"rendered":"Sunsetting \u2026 wait what?"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26915'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_three_fifth  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Well in a business context it\u2019s definitely not enjoying a cocktail on a beautiful destination whilst looking at the sunset, sorry to disappoint you there! Sunsetting in email marketing is letting go of email subscribers who are not engaged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeah, you read it right, to have a successful email marketing strategy it is not about the highest number of subscribers it\u2019s about having the most engaged subscribers that actually buy from you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still not convinced? Let us give you our 3 main reasons why sunsetting is not a nice-to-have but an actual must-have to every email marketing strategy.\u00a0<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Bye-bye spam folder<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You might know that all mailbox providers are actually tracking how your customers interact with your emails. This means that your sender\u2019s reputation gets boosted as your emails receive a lot of interaction. You might hear us coming: frequently sending emails to people who are not actually interested will kill your engagement rate and thus indirectly also your sender reputation. As your sender reputation decreases your mails might be sent to the spam folder straight away. Which leaves you in the vicious cycle of even fewer people engaging with your emails and an even worse sender reputation.\u00a0<\/span><\/li>\n<li aria-level=\"1\">\n<h3><b>Get a good view of your actual campaign performance <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If a large part of your subscriber base is already unengaged it might be difficult for you to figure out what the other half of engaged users is actually digging. Your engagement data will be polluted, which will make it very hard to make decisions on how to improve your email strategy even further. So time to clear out the clutter and let the data speak for itself. <\/span><\/li>\n<li aria-level=\"1\">\n<h3><strong>Increase your ROI<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Most email service providers like MailChimp, HubSpot, .. will charge you a monthly fee based on the overall number of subscribers you have. So do you really want to continue paying for subscribers who have not opened or interacted with all the awesome content you\u2019ve created over the past year? No, really the choice is yours ;-)\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now we hear you coming: <\/span><i><span style=\"font-weight: 400;\">How exactly do we need to start cleaning our database?<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, that\u2019s what we\u2019re here for. Get in touch with our Dotters and get going with your sunsetting strategy!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/sunsetting\/&amp;t=Sunsetting%20%E2%80%A6%20wait%20what%3F\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Sunsetting%20%E2%80%A6%20wait%20what%3F&amp;url=https:\/\/thedotsociety.be\/en\/?p=26915\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fsunsetting%2F&amp;description=Sunsetting%20%E2%80%A6%20wait%20what%3F&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F09%2FEngels-19-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Sunsetting%20%E2%80%A6%20wait%20what%3F&amp;url=https:\/\/thedotsociety.be\/en\/sunsetting\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Sunsetting%20%E2%80%A6%20wait%20what%3F&#038;body=https:\/\/thedotsociety.be\/en\/sunsetting\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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