{"id":26914,"date":"2021-09-15T09:09:38","date_gmt":"2021-09-15T09:09:38","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/09\/15\/what-is-the-best-time-to-post-on\/"},"modified":"2024-02-05T12:44:38","modified_gmt":"2024-02-05T12:44:38","slug":"what-is-the-best-time-to-post-on","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/what-is-the-best-time-to-post-on\/","title":{"rendered":"What is the best time to post on\u2026"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26914'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-71f9c87a33184b82f31a6cda9cb53486 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Here at The Dot Society we often get the following question: what is the best time to post on Instagram, Facebook, LinkedIN or Pinterest? This varies a lot of industries and you always should look into your own statistics in order to decide the best timings for your clients. However, there are some best practices for each platform that we want to share with you. Happy posting!\u00a0<\/span><\/p>\n<h3><b>Instagram\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The best days to post on Instagram are Saturday and Sunday.\u00a0 For Europe, investigated by Later, the best time is between 6-8PM. So our advice is to post early in the morning or later in the evening. On the flipside, posts published on Wednesday between 10AM \u2013 4PM and Thursday 9PM \u2013 11PM receive the lowest engagement rates on average, making them the worst days to post on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this differs a lot from your target audience. We\u2019ve noticed that posting during the week late in the evening will attract a lot of people between 30-40 years old, female and moms. In the evening there are a lot of opportunities to increase your engagement. If you are planning to proceed with an Instagram live, do this in the evening.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you track the best timings for your Instagram post?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you are using a planning tool, they will automatically suggest the best time to post, based on historical data and engagement activity\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram insights can be used to find out where your followers are located and when they are the most active. You can find this in your Instagram business account under Statistics.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you really want to be 100% sure, you can also track it manually. For a month we recommend posting on specific moments to A\/B\/C\/D test the best hours for your clients.\u00a0 Check the likes, comments of your feed, views and interaction on your stories and reach of your reels.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Facebook\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The best time to post on Facebook are Tuesday, Wednesdays and Fridays between 9 AM &amp; 1 PM. So in the beginning of the day. Worst day to post on Facebook is Saturday. We see that content posted after 5PM and on weekends get significantly less reactions and engagement. If you want to post an interesting video, Facebook can be used later at night or on the weekends. The major advantage of posting strong content on Facebook is the fact that the lifespan is longer than for instance Instagram. A good post with a lot of interaction can bring traffic to your website month on month.\u00a0<\/span><\/p>\n<h3><b>LinkedIN<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did you notice that we post regularly on Wednesday? This isn\u2019t a coincidence. After testing and investigating, the best time to post on LinkedIN for our business was on Wednesday AM. Best times to post on LinkedIN are Tuesday through Thursday from 9 AM till noon. No surprise: the least performing day on LinkedIN is Sunday. LinkedIn engagement has become extremely consistent throughout the work week, unsurprising for this professional-focused social platform. You\u2019re less likely to get eyes on your LinkedIn content on the weekend, where engagement drops more significantly compared to weekdays than on other social networks we reviewed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering how much LinkedIn content is centered around professional thought leadership and career growth, it makes sense that a majority of audiences are getting the most out of this content during their working day.<\/span><\/p>\n<h3><b>Pinterest<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This social media channel is mainly used in spare time and to scroll endlessly to receive a lot of inspiration. No surprise that the best time to post on Pinterest is late at night. Ever heard of bedtime browsing? The best hours for Pinterest are between 8 PM and 11 PM. If your audience is a working audience, avoid posting pins during working hours. Before\/after work hours are the best. For some industries during lunch hours can be worth testing. The best day for posting on Pinterest is Friday and Saturday.\u00a0<\/span><\/p>\n<h3><b>TikTok<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As the youngest of the social media platforms there isn\u2019t a lot of investigation on the best posting on TikTok that is coherent or rests on a lot of data. However we found some insights that we want to share with you: The best time to post on TikTok is in the early morning: 6 AM &#8211; 10 AM or late in the evening between 7 PM and 11 PM. During the weekends late at night isn\u2019t that interesting than during the week. So focus on posting early in the morning on Saturday and Sunday. Friday is the best day and in specific Friday at 5PM. Friday vibes and the start of the weekend probably have their effect on this. ;)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to check your statistics for TikTok?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just head to the \u201cSettings and Privacy\u201d page, choose \u201cManage My Account,\u201d and tap \u201cSwitch to Pro Account.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that TikTok analytics aren\u2019t retroactive. After switching to Pro, you\u2019ll need to wait up to 7 days to see insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have enough data, check out the three tabs in the \u201cPro Account\u201d page of your settings:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overview<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Followers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Good luck!\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/what-is-the-best-time-to-post-on\/&amp;t=What%20is%20the%20best%20time%20to%20post%20on%E2%80%A6\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=What%20is%20the%20best%20time%20to%20post%20on%E2%80%A6&amp;url=https:\/\/thedotsociety.be\/en\/?p=26914\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fwhat-is-the-best-time-to-post-on%2F&amp;description=What%20is%20the%20best%20time%20to%20post%20on%E2%80%A6&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F09%2FEngels-20-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=What%20is%20the%20best%20time%20to%20post%20on%E2%80%A6&amp;url=https:\/\/thedotsociety.be\/en\/what-is-the-best-time-to-post-on\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=What%20is%20the%20best%20time%20to%20post%20on%E2%80%A6&#038;body=https:\/\/thedotsociety.be\/en\/what-is-the-best-time-to-post-on\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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