{"id":26913,"date":"2021-09-01T07:31:22","date_gmt":"2021-09-01T07:31:22","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/09\/01\/marketplaces-as-the-next-step-in-your-international-growth-advantages-and-disadvantages\/"},"modified":"2024-01-30T13:32:49","modified_gmt":"2024-01-30T13:32:49","slug":"marketplaces-as-the-next-step-in-your-international-growth-advantages-and-disadvantages","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/marketplaces-as-the-next-step-in-your-international-growth-advantages-and-disadvantages\/","title":{"rendered":"Marketplaces as the next step in your international growth: advantages and disadvantages."},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26913'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><span style=\"font-weight: 400\">If you&#8217;re an online store owner and you don\u2019t sell on multiple channels, ask yourself 2 questions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are you reaching your full sales potential with your current sales figures?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do you see international opportunities in your google analytics but don&#8217;t have the resources to invest in a new language\/marketing plan to attack this market?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">To have complementary (or emergency) sales channels, you could potentially sell on marketplaces. Not only can you choose bigger ones like eBay or Amazon (with unrivalled reach but also high competition), but also smaller and niche platforms. This article will help you decide why selling on marketplaces could benefit your online store for international growth. We\u2019ll discuss the steps to take before starting up and their advantages and potential disadvantages.<\/span><\/p>\n<p><a href=\"https:\/\/thedotsociety.be\/2023\/\/en\/should-i-consider-selling-on-marketplaces\/\"><span style=\"font-weight: 400\">In our previous article about marketplaces<\/span><\/a><span style=\"font-weight: 400\">, we\u2019ve already summarized the why or why not you should be present on marketplaces for your business or products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In today\u2019s article, we sum up the &#8220;why&#8221; steps to take before selling on a marketplace and the advantages and disadvantages.<\/span><img decoding=\"async\" class=\"aligncenter wp-image-23089 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-08-31-om-17.22.07-1030x516.png\" alt=\"\" width=\"499\" height=\"250\" \/><\/p>\n<p><b>Why?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re a successful online seller already, you may wonder whether to diversify your sales channels and sell on marketplaces to expand your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to Shopify, organizations that sell on websites, marketplaces, social, mobile, and\/or physical locations generate 190% more revenue and increased brand awareness than merchants who only sell through a single channel.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Worldwide, more than 58% of e-commerce sales were made through online marketplaces in 2019. That number is forecasted to grow by 66% within 5 years (Digital Commerce).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Above all, the number of shoppers who can find you is way higher than the number of shoppers who would come across your standalone online store. The reality is that consumers are flocking to marketplaces like eBay, Amazon; Walmart or Alibaba to do their shopping.<\/span><\/p>\n<p><b>Steps to take:\u00a0<\/b><\/p>\n<ul>\n<li><strong>Do your market research\u00a0<\/strong><\/li>\n<\/ul>\n<h3><\/h3>\n<p><span style=\"font-weight: 400\">Rather than selling to the whole world, you need to concentrate on the markets where your product is likely to do well. That means carefully investigating target markets and the likely demand for your product. That might mean doing business through a marketplace that has especially good reach in your chosen territory, such as fnac.com in France. Or it might mean tailoring your offer for the market in question. For example, listing in the local language on the eBay or Amazon sites of a particular country. Check your google analytics first and investigate the market where you want to sell first, before starting up an additional sales channel. If you see a potential good market, check the marketplaces for your industry in that country.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Invest in a streamlined back-office and product feed tool like Channable\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Invest in a tool like &#8220;Channable&#8221; or &#8220;Channelengine&#8221; in order to streamline your products directly to a variety of marketplaces. This is a life-hack! Why Channable? Save time and money by automating manual work. Automatically sync your products across many platforms, manage your orders from one place, track product performance, and create automated and relevant text ads based on your product data.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Prepare for cultural differences<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Don\u2019t be surprised by cultural differences, especially in certain European markets, is that customers there are much less shy about complaining. You\u2019ll need robust customer service processes to ensure such problems don\u2019t get out of hand. However, many hurdles can be overcome by automated tools. These are sometimes offered by the marketplaces themselves.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Start small but seize the opportunity<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If in doubt, start slowly. Target one particular overseas market, or only open up certain product categories for international sale. That way you can identify and iron out problems that are specific to your business without being overwhelmed by them. However, you do it, seize the opportunity. Just as marketplaces have enabled the smallest business to have a successful web presence, so they can help you compete overseas. The world really can be in the palm of your hand.<\/span><\/p>\n<p><b>Benefits of selling on marketplaces<\/b><\/p>\n<p><span style=\"font-weight: 400\">Some of the most important benefits of selling directly via marketplaces:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quick access to vast numbers of potential customers. You can break out of your niche and sell to people who may otherwise never have known you.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Streamlined processes and protections against the risk of unpaid bills, fraud and disputes.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lower costs and\/or the possibility to optimize your acquisition costs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Benefits from the marketing power of the marketplace: its visibility on search engines, its audience, reputation and brand-building expenses.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reputation: people trust established marketplaces so you\u2019ll automatically gain an instant level of trust.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer loyalty: marketplaces tend to draw the same customers back over and over, especially in the case of subscription services, e.g. Amazon Prime or Allegro Smart. Customer loyalty is also motivated by convenience: thanks to marketplaces, shoppers don\u2019t have to sign up to multiple sites with their personal information.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The possibility to use storage and delivery services offered by some marketplaces, e.g. FBA by Amazon that handles inventory storage and fulfilment.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cross-selling opportunities, e.g. on some platforms once a product is added to the basket, complementary products are recommended, which can result in customers purchasing more from you.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The possibility to study your audience and leverage extensive shopping data, e.g. with Bol advertisement or Amazon advertisement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The possibility to sell internationally so you can expand your reach with minimal effort to other countries.<\/span><\/li>\n<\/ul>\n<p><b>Potential disadvantages and risks:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fees: depending on the marketplace, commissions for products sold can range from 5 to 20%.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Work: if you want to make this a success you should be aware of the amount of work you need to put into your marketplace follow-up,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Competition and the risk of price wars (this shouldn\u2019t be a big problem in the case of unique or niche items)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A risk of getting suspended or banned from the platform, e.g. when customers are unhappy and\/or their concerns are not responded to on time. For example, if you promise your customers next day delivery and you aren\u2019t capable of fulfilling their expectations, your brand will be banned for a certain period of time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Giving up control over your clients\u2019 data, which can make it more difficult for you to launch retargeting or subscription strategies.<\/span><\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/marketplaces-as-the-next-step-in-your-international-growth-advantages-and-disadvantages\/&amp;t=Marketplaces%20as%20the%20next%20step%20in%20your%20international%20growth%3A%20advantages%20and%20disadvantages.\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=Marketplaces%20as%20the%20next%20step%20in%20your%20international%20growth%3A%20advantages%20and%20disadvantages.&amp;url=https:\/\/thedotsociety.be\/en\/?p=26913\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2Fmarketplaces-as-the-next-step-in-your-international-growth-advantages-and-disadvantages%2F&amp;description=Marketplaces%20as%20the%20next%20step%20in%20your%20international%20growth%3A%20advantages%20and%20disadvantages.&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F09%2FEngels-21-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=Marketplaces%20as%20the%20next%20step%20in%20your%20international%20growth%3A%20advantages%20and%20disadvantages.&amp;url=https:\/\/thedotsociety.be\/en\/marketplaces-as-the-next-step-in-your-international-growth-advantages-and-disadvantages\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=Marketplaces%20as%20the%20next%20step%20in%20your%20international%20growth%3A%20advantages%20and%20disadvantages.&#038;body=https:\/\/thedotsociety.be\/en\/marketplaces-as-the-next-step-in-your-international-growth-advantages-and-disadvantages\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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