{"id":26912,"date":"2021-08-18T08:37:36","date_gmt":"2021-08-18T08:37:36","guid":{"rendered":"https:\/\/thedotsociety.be\/2023\/\/2021\/08\/18\/5-reasons-why-you-should-implement-user-generated-content-ugc\/"},"modified":"2024-01-30T13:33:38","modified_gmt":"2024-01-30T13:33:38","slug":"5-reasons-why-you-should-implement-user-generated-content-ugc","status":"publish","type":"post","link":"https:\/\/thedotsociety.be\/en\/5-reasons-why-you-should-implement-user-generated-content-ugc\/","title":{"rendered":"5 Reasons why you should implement User Generated Content (UGC)"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jtwvlqm2-3a7d2b78bb86f25086aef43f937e556d main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll  av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-26912'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-etxyk9-35f8c561d79547a7f7cd37d743325858 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-etxyk9-35f8c561d79547a7f7cd37d743325858\">\n.flex_column.av-etxyk9-35f8c561d79547a7f7cd37d743325858{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-etxyk9-35f8c561d79547a7f7cd37d743325858 av_one_fourth  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  beneden first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3d2t061-4492d517ecf1866d3d172f15dfacb683\">\n.flex_column.av-3d2t061-4492d517ecf1866d3d172f15dfacb683{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3d2t061-4492d517ecf1866d3d172f15dfacb683 av_one_half  avia-builder-el-2  el_after_av_one_fourth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding '   ><p><section  class='av_textblock_section av-ju1b8xks-9df22c7114583b6af05721e0b7342833 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock '  itemprop=\"text\" ><p><strong>What is UGC?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">UGC stands for User Generated Content. It\u2019s all in a name, right? User-generated content is any kind of content created by a consumer and shared across multiple digital platforms. It is more than just a picture\/review from one of your customers, it is equipped with feedback, questions, ideas and opinions related to users&#8217; experiences with your brand.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23072 \" src=\"https:\/\/thedotsociety.be\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-08-18-at-10.41.06-1030x278.jpeg\" alt=\"\" width=\"900\" height=\"243\" \/><\/p>\n<p><span style=\"font-weight: 400;\">User-generated content is a trending topic at the moment in digital marketing. It has increased the ability of global brands to capture their target audience\u2019s attention like never before and we are convinced that all businesses, big or small, can benefit from the advantages UGC has to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading if you want to find out the main benefits of using user-generated content in your brand\u2019s content strategy.<\/span><\/p>\n<p><strong>5 main benefits of UGC\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Build trust &#038; reliability<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">92% of consumers trust UGC content more than standard advertising content. Consumers trust the words of other people most, over the marketing messages of brands. In fact, 9 out of 10 people make an online purchase decision based on the recommendations of other consumers. <\/span><span style=\"font-weight: 400;\">That is why featuring consumer-generated media can help you <\/span><b>build brand trust and reliability<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li><strong>Boost conversion &#038; encourage engagement\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A very important benefit of UGC and also one that all marketers and brands are looking for: conversions. Nowadays, online shoppers have become brand advocates. This means that what users share about their experiences with a brand will impact the revenue and success of that brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">79 percent of online shoppers state that UGC highly impacts their purchasing decisions. Moreover, brands saw a 25% increase in conversions when effectively using UGC content instead of professionally taken ones. These numbers make it clear that having a positive UGC for a brand will lead the consumers towards conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of engagement, UGC can also do the trick. Using UGC in online ads can generate up to four times higher clickthrough rates and up to a 50% drop in cost-per-click.<\/span><\/p>\n<ul>\n<li><strong>Stay top of mind<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just imagine your ideal customer scrolling through Instagram or Facebook filled with other advertisements and different content types. What do you think will make them stop scrolling? The same old professional brand created content or content created by a familiar face. You already know the answer and that is what makes user-generated content so strong and impactful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">31% of online shoppers say advertising campaigns that include UGC are more memorable than traditional advertisements. We see a clear shift in the digital world towards staying top of mind. UGC content has resulted memorably in the eyes of online shoppers as they see their peers in brands\u2019 advertising campaigns and find relatability to them.\u00a0<\/span><\/p>\n<p><strong>Valuable content in an easy &#038; efficient way<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It is not always easy to create good and valuable content. If you are ever running out of content ideas, why not turn to your consumer base? By using your consumers\u2019 creativity, you can put in minimal effort and establish a regular online presence and drive traffic to your website in an efficient way. Thousand of heads are worth more than one, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way you are also able to lift some workload of your internal content team so you can redirect your efforts into other important aspects of your business. <\/span><span style=\"font-weight: 400;\">It saves a lot of time in content creation and leads to maximizing returns on investment.<\/span><\/p>\n<ul>\n<li><strong>SEO benefits<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As the cherry on top, UGC also benefits your website\u2019s SEO. There are multiple reasons why user-generated content in your advertising can help your website rank higher on Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, UGC can increase your site\u2019s dwell time. Since UGC content is more appealing to the general public, they will automatically spend more time on your website. Dwell time is one of the important factors Google takes into consideration when determining your website\u2019s user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, UGC reviews can be rich with keywords related to your brand which will directly help your brands\u2019 SEO ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, showcasing customer review scores in your website rich snippets might help your website rank higher on SERPs and increase your CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A small side note: Despite all the great benefits of UGC listed above, we recommend you need someone to supervise the UGC before it gets published. In order to make sure all imagery is in line with your brand values &#038; DNA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind: Brands who are using UGC to deliver real and relevant experiences to their target audience, are the ones who are gonna win shoppers now and in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious about integrating UGC in your content strategy &#038; looking for a partner to help you in your digital marketing strategy along the way? Don\u2019t hesitate to contact us!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-uvr6iv-6da1a53ea5b4ac225445380fb98b4d88 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-ju1btkev-976ec82477ebae4d8c53e4340b8bec8c av-social-sharing-box-minimal  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Deel dit artikel<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/thedotsociety.be\/en\/5-reasons-why-you-should-implement-user-generated-content-ugc\/&amp;t=5%20Reasons%20why%20you%20should%20implement%20User%20Generated%20Content%20%28UGC%29\" aria-hidden=\"false\" data-av_icon=\"\ue8f3\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Facebook\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href=\"https:\/\/twitter.com\/share?text=5%20Reasons%20why%20you%20should%20implement%20User%20Generated%20Content%20%28UGC%29&amp;url=https:\/\/thedotsociety.be\/en\/?p=26912\" aria-hidden=\"false\" data-av_icon=\"\ue8f1\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Twitter\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fthedotsociety.be%2Fen%2F5-reasons-why-you-should-implement-user-generated-content-ugc%2F&amp;description=5%20Reasons%20why%20you%20should%20implement%20User%20Generated%20Content%20%28UGC%29&amp;media=https%3A%2F%2Fthedotsociety.be%2Fwp-content%2Fuploads%2F2021%2F08%2FEngels-22-705x385.png\" aria-hidden=\"false\" data-av_icon=\"\ue8f8\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on Pinterest\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href=\"https:\/\/linkedin.com\/shareArticle?mini=true&amp;title=5%20Reasons%20why%20you%20should%20implement%20User%20Generated%20Content%20%28UGC%29&amp;url=https:\/\/thedotsociety.be\/en\/5-reasons-why-you-should-implement-user-generated-content-ugc\/\" aria-hidden=\"false\" data-av_icon=\"\ue8fc\" data-av_iconfont=\"entypo-fontello\" title=\"\" data-avia-related-tooltip=\"Share on LinkedIn\" rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=5%20Reasons%20why%20you%20should%20implement%20User%20Generated%20Content%20%28UGC%29&#038;body=https:\/\/thedotsociety.be\/en\/5-reasons-why-you-should-implement-user-generated-content-ugc\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. 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